MarcB said:BTW the ratings may not have shown it (The right people didn't have the People Meter), but I know a lot of people who liked the XMAS Music on DRC-FM better than WRCH's.
Do you know what the PPM showed last year? WRCH was the highest rated Christmas music station IN THE COUNTRY last year. 17.1 share. No other Christmas station did better. DRC-FM did a great job and I liked their mix, but it wasn't even close.
I'm mostly thinking WBMX isn't flipping because Karson Kennedy and several others in the know have all said "ain't gonna happen." Frankly, I think it'd be a good idea and it's too bad it's not being considered (at least according to the people at CBS I'm talking to.)