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Who Will Survive?

M

Matt8650

When the CBS Sports Radio Network launches in January 2013, there could very well be up to Five National Sports Radio Networks. Of course, there are ESPN Radio(which has many major Pro Sports contracts), Fox Sports Radio, Yahoo Sports Radio, and now NBC Sports Radio. My question to anyone who wants to respond is; Which Sports station is most likely to go cease programming because of these recent additions? There is a network that has already lost two hosts, but I will wait to see if someone brings it up. Any replies are appreciated.
 
ESPN has the name; Fox Sports Radio is Clear Channel, with their massive reach, so I think those two are no-brainers to make the cut. Yahoo is probably toast, losing key stations of late. As for CBS v. NBC, CBS is probably the favorite to be the survivor. I think CBS has a much better set of affiliates at start, both those taking the full feed and those taking parts at least for the time being, and Rome will help coming at the start of next year. Wild Card: Will Dial Global be able to mesh its NFL package into NBC Sports Radio via cross-promotion and other extras? That would help its chances.
 
DougBroda said:
ESPN has the name; Fox Sports Radio is Clear Channel, with their massive reach, so I think those two are no-brainers to make the cut. Yahoo is probably toast, losing key stations of late. As for CBS v. NBC, CBS is probably the favorite to be the survivor. I think CBS has a much better set of affiliates at start, both those taking the full feed and those taking parts at least for the time being, and Rome will help coming at the start of next year. Wild Card: Will Dial Global be able to mesh its NFL package into NBC Sports Radio via cross-promotion and other extras? That would help its chances.
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Yahoo is also independently owned by a small broadcaster out of Houston (Gow Broadcasting; they just have the rights to the Yahoo name). YSR has some good talent (which could move to the other networks if they fold--CBS Sports TV Network is already simulcasting the Tim Brando show), but no "corporate clout."
 
If Yahoo can make more then they spend, they will survive. Premiere may shut down or discontinue FSR eventually out of corporate overreacting.
 
I see no way NBC survives, but it's only day one. I can't find one station streaming the EK show right now except for the NBC website.
 
If Yahoo Sports Radio work on their programming (Put LIVE Programming on almost 24/7, except for Saturdays and Sundays 6am-7am, other than that, have ALL their shows on 24/7) and get some good talent, they will last long.
 
Yahoo definitely needs to work on their programming. Here in Detroit, Yahoo was carried from 10-5 am when they carried Todd Wright, which was as recent as a year ago. Since they went with Rivals 10-1, or whatever they did, the station here added one show, moved another to 8-mid(most nights), and added a show for the night owls. So that's one reason why I think shoring up their programming is key. Their football coverage has been pretty good, and I liked listening to Jason Goch going from work Friday and Saturday nights.
 
Good News Matt8650, your CBS station in Detroit will be dropping, if they haven't already, all Yahoo Sports Radio shows in favor of their own network offerings.
 
I wondered if NBC Sports Radio would be 'DOA' after the CBS Sports Radio announcement, but now I'm not so sure. Assuming they can keep salaries in check, who's to say that station owners in small and un-metered markets use the smaller sports talk nets in the same way they use turn-key/24-hour format offerings? Not to mention HD Radio subchannels, translators 'adding' local stations, and further apps and platforms on wireless phones & tablets.

It's not necessarily likely, but its possible.
 
On a side note, as I'm writing this, on Dial Global's NFL pregame coverage just prior to tonight's Cowboys-Giants game, they're still using the NFL on CBS music (even including CBS announcers Kevin Harlan and Boomer Esaison). I thought at least this would have been the perfect time to market DG's NFL coverage as "The NFL on NBC Sports Radio". I'm guess it's still some contractual issues to be worked out.
 
I'm sorry but I totally 1000 percent disagree that the quality of programming will be key to Yahoo's survival. They need to forge relationships and collect potential unlikely affiliates such as news talkers for weekend clearance. If every CBS, Cumulus, Clear Channel, Citadel, and ABC Disney won't run them, then it doesn't much matter who's on the air talking sports. They have been mostly relegated to 3rd tier sports stations for years with just a handful of exceptions. They now lose those few affiliates too. Although, if they can add in unlikely places, that will buy them time.
 
tomficker said:
If Yahoo can make more then they spend, they will survive. Premiere may shut down or discontinue FSR eventually out of corporate overreacting.
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If Premire shuts down FSR. What will CC use to cover their all sports stations that carry FSR. Most Markets already have both and ESPN on another broadcaster and FSR on the CC Owned Station. and if most markets have a 3rd station is already carrying Yahoo. I dont see CC Folding up all its Sports stations if they were to fold FSR. because they wont take Yahoo and as of this moment CBS and NBC are untested in markets. save the names both of those networks have gotten.
 
ShawnHill1 said:
On a side note, as I'm writing this, on Dial Global's NFL pregame coverage just prior to tonight's Cowboys-Giants game, they're still using the NFL on CBS music (even including CBS announcers Kevin Harlan and Boomer Esaison). I thought at least this would have been the perfect time to market DG's NFL coverage as "The NFL on NBC Sports Radio". I'm guess it's still some contractual issues to be worked out.
Click to expand...

Dial Global absorbed Westwood One, which had more recent ties to CBS Radio and CBS Sports (using CBS Sports talent). The NBC Sports rebrand might happen next season, given CBS Sports Radio's launch with the help of a competitor (Cumulus Media Networks).
 
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