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Who would take a pay cut?
- Thread starter Wind
- Start date
S
scottwmro
Guest
jwk1979 said:
I hope the pay cut is for the good of the team (station staff), and save thier jobs, and not some raise for some big guy/gal at the top of the ladder!
The first sign of doom is when you ask a high priced talent to take a pay cut. Since most radio stations have cut down to the bare bones, now they have no choice but to target the big guys.
So, unless you have a syndicated program, you are in big, big trouble. Nobody is safe in radio these days. Pretty soon, the hammer will fall...and fall so hard many stations won't recover. Turn out the lights, because the party is over.
So, unless you have a syndicated program, you are in big, big trouble. Nobody is safe in radio these days. Pretty soon, the hammer will fall...and fall so hard many stations won't recover. Turn out the lights, because the party is over.
S
scottwmro
Guest
Nomoreradionews said:
This is why we have Satellite Delivered Music Formats from ABC, Dial Global, Jones Radio Networks, etc. Little AM stations can not afford to hire some monkey to run the board, that thinks he/she has talent, and it's mostly jocks screaming "LOCAL, LOCAL, LOCAL, so they can get a job at a station that is probably going down the tubes and thier butts will be fired anyway within 4 to 6 months.
You CAN run a 24/7 satellite format and ,make it local, but GMs & Owners have to get off thier butts to do it, not hire someone to do it for them. The Satellite Music Formats give you up to 15 minutes per hour for local content. What you do with it is up to you.
The party is over for the local announcer/wanna be d.j., not the GM's and the owners, if they use thier heads right. This is what has kept me in business for 16 years.
C
chickontheradio
Guest
Fredj1979 said:
That's not how it works. Dave Ramsey is his own boss and so his pay is determined by his company's revenue.
I am my own boss and just cut my own salary by 25%.
Most stations cannot pay their jocks a meaningful, liveable wage, and most jocks are not able to make ends meet on what stations are able to pay them. What I don't like is when station management makes it seem like it's the d.j.'s fault that they can't pay them more!scottwmro said:
Stations would get better jocks if they could afford to pay them more, but to browbeat some (sub!)minimum wage kid because he does not sound like some major market radio star is not fair to the announcer, and also means that the station's expectations (given what they are willing/able to pay) is not realistic. You get what you pay for!
N
NashRadio
Guest
Where is Dickert now?
Are he and Carl P. still chummy?
Are he and Carl P. still chummy?
A
ARDONAVINDA
Guest
[/quote]Most stations cannot pay their jocks a meaningful, liveable wage, and most jocks are not able to make ends meet on what stations are able to pay them. What I don't like is when station management makes it seem like it's the d.j.'s fault that they can't pay them more! Stations would get better jocks if they could afford to pay them more, but to browbeat some (sub!)minimum wage kid because he does not sound like some major market radio star is not fair to the announcer, and also means that the station's expectations (given what they are willing/able to pay) is not realistic. You get what you pay for!
[/quote]
That is right, you do get what you pay for. Just listen to small town radio at least the ones that aren't running satellite service or voice tracking from other markets. The young jocks are bad, really bad. They don't have that professional sound, and I'm not talking about having good pipes, I mean just speaking in general. Not knowing how to enunciate when you're supposed to. Using certain words out of text. Or mispronouncing in general. No wonder the listeners only care about hearing music on radio because they have to put up with some young announcer that sounds like your teenager. But it's the management of these stations that now look at the on air DJ as the un nessesary part of the equation. There are still many talented radio personalities that are out there looking for work but like mentioned above most wont even try to pay them a decent livable salary anymore because the trend these days are to be jock less, or if local get a young green dj because they work for $7 per Hr. Hence you get what you pay for!
Everybodys always mentioning how radio is dieing. Well getting rid of talented radio people just because that's the trend or budget isn't going to bring radio back to life people! Radio was originally a form of entertainment because there was no television, then came TV so radio reinvented itself by playing phonograph recordings of popular music, then when Rock & Roll came out radio again re birthed itself by adding fast talking hip disc jockeys. Through the years it evolved by adding slick elements like jingles, contests, prizes, phone interaction all presented by radio personalities that had fun doing it.
Somewhere along the line (and you can't blame this on the economy) radio has slowly killed off many of those elements I've mentioned. This has been a few years going down hill not just since the economy issue. It's been pounded into the listeners heads for nearly 2 decades now, "less talk, more music", "great music without the chattering dj's." Well positioning statements like that have hurt personality radio! With so many other ways to hear music now radio should consider bringing back the on air personalities along with the music. Bring back fun contests, people still like to win things on the air, people still like T-Shirts, coffee mugs or water bottles with the stations logo on them. Screw the "To Much Clutter" theory (Could never understand the mind thought of many owners or upper management who said, "Ah we don't need to give away junk like that, plus we can't afford it and it clutters the air waves." My gosh that's free advertisement for the station when you give away things with the logo on it!
I guess as long as banks and Wallstreet and small market independent owners who don't know how to think out of the box and just follow the trend of the larger companies, radio will only be concered about the bottom line which is the mighty dollar bill. Programers and radio people haven't been running radio for years. Give radio back to the programers and radio personalities. Then you may see radio become interesting again. Until then R.I.P. Terrestrial Radio.
Stations would get better jocks if they could afford to pay them more, but to browbeat some (sub!)minimum wage kid because he does not sound like some major market radio star is not fair to the announcer, and also means that the station's expectations (given what they are willing/able to pay) is not realistic. You get what you pay for![/quote]
That is right, you do get what you pay for. Just listen to small town radio at least the ones that aren't running satellite service or voice tracking from other markets. The young jocks are bad, really bad. They don't have that professional sound, and I'm not talking about having good pipes, I mean just speaking in general. Not knowing how to enunciate when you're supposed to. Using certain words out of text. Or mispronouncing in general. No wonder the listeners only care about hearing music on radio because they have to put up with some young announcer that sounds like your teenager. But it's the management of these stations that now look at the on air DJ as the un nessesary part of the equation. There are still many talented radio personalities that are out there looking for work but like mentioned above most wont even try to pay them a decent livable salary anymore because the trend these days are to be jock less, or if local get a young green dj because they work for $7 per Hr. Hence you get what you pay for!
Everybodys always mentioning how radio is dieing. Well getting rid of talented radio people just because that's the trend or budget isn't going to bring radio back to life people! Radio was originally a form of entertainment because there was no television, then came TV so radio reinvented itself by playing phonograph recordings of popular music, then when Rock & Roll came out radio again re birthed itself by adding fast talking hip disc jockeys. Through the years it evolved by adding slick elements like jingles, contests, prizes, phone interaction all presented by radio personalities that had fun doing it.
Somewhere along the line (and you can't blame this on the economy) radio has slowly killed off many of those elements I've mentioned. This has been a few years going down hill not just since the economy issue. It's been pounded into the listeners heads for nearly 2 decades now, "less talk, more music", "great music without the chattering dj's." Well positioning statements like that have hurt personality radio! With so many other ways to hear music now radio should consider bringing back the on air personalities along with the music. Bring back fun contests, people still like to win things on the air, people still like T-Shirts, coffee mugs or water bottles with the stations logo on them. Screw the "To Much Clutter" theory (Could never understand the mind thought of many owners or upper management who said, "Ah we don't need to give away junk like that, plus we can't afford it and it clutters the air waves." My gosh that's free advertisement for the station when you give away things with the logo on it!
I guess as long as banks and Wallstreet and small market independent owners who don't know how to think out of the box and just follow the trend of the larger companies, radio will only be concered about the bottom line which is the mighty dollar bill. Programers and radio people haven't been running radio for years. Give radio back to the programers and radio personalities. Then you may see radio become interesting again. Until then R.I.P. Terrestrial Radio.
ARDONAVINDA said:
A lot of that has been driven by comments from listeners themselves. In survey after survey, listeners have said they want less talk and more music. Those who want more talk usually go to talk stations.
ARDONAVINDA said:
The problem with "programmers and radio people" is they have no money or access to money. That's why they don't run things. They want to have fun and play. Running a radio station is hard work. It takes lots of money. Most programmers simply don't have it.
That doesn't quite tell the whole story. I knew we were in trouble at a former station I once worked for when the new manager came in, and carted off a bunch of sound effects that he planned to use in his morning drive show. Stuff like laughter, applause, an "awwww" sound effect, and other b.s. :TheBigA said:
Listeners don't just want the d.j.'s who "talk too much" gone, they want the egomaniacs out of there, too! And listeners can tell who is "stuck on themselves" and who is not! (This guy literally talked before and after every song! )I listen to WKOM out of Columbia quite a bit these days (despite being almost out of their signal area) and I can tell right off that they are voice-tracked because their announcers are "too good" for a small-town market (nowheresville) like Columbia. Not a complaint, just an observation. I seriously doubt WKOM has a high enough overhead to be able to pay enough to get those "big city" type announcers to come to Columbia. But I would rather listen to compelling announcers (even if voice-tracked!) than to listen to some local teenager (and that is who they will get for what they are able to pay) say "that was (whatever) by (whoever) and this is (whatever) by (whoever)." :ARDONAVINDA said:That is right, you do get what you pay for. Just listen to small town radio at least the ones that aren't running satellite service or voice tracking from other markets. The young jocks are bad, really bad. They don't have that professional sound, and I'm not talking about having good pipes, I mean just speaking in general. Not knowing how to enunciate when you're supposed to. Using certain words out of text. Or mispronouncing in general. No wonder the listeners only care about hearing music on radio because they have to put up with some young announcer that sounds like your teenager. But it's the management of these stations that now look at the on air DJ as the un nessesary part of the equation. There are still many talented radio personalities that are out there looking for work but like mentioned above most wont even try to pay them a decent livable salary anymore because the trend these days are to be jock less, or if local get a young green dj because they work for $7 per Hr. Hence you get what you pay for!Most stations cannot pay their jocks a meaningful, liveable wage, and most jocks are not able to make ends meet on what stations are able to pay them. What I don't like is when station management makes it seem like it's the d.j.'s fault that they can't pay them more!
I will listen to whatever is in my favorite format (again, even if it is voice-tracked) than to listen to some other format, even when that other format is programmed in whatever passes for "local" these days.
I've actually acquired radio station memorabilia at local 5K races that I have been to since I started running!
B
beatlenut
Guest
Everyone who has had anything to say on this topic knows radio, and is right on target.
One of the things I have a hard time understanding is why program directors want to micro-manage. I understand competition, and why radio of 1960 is not the radio of today. But why is my job on the line when I've done everything the PD has told me to do and the numbers are still suffering? I've had two situations in the last 10 years when I did things my way (taking everything I'd learned along the way), and my numbers were great. As soon as the PD says you can't do it like that, you have to do it like this, then my numbers dropped. As the devil's advocate, anyone can say that my numbers would have dropped anyway. But if something is working, why not run with it?
When a sports team isn't doing well, you don't fire the players, you fire the manager.
Radio will have to re-invent itself, as it has done so many times in the past. But when you've got corporate greed (and that's exactly what it is), we'll be lucky if it can ever recover from its current illness. Not until the Dickeys and Clear Channel and the like wake up and admit, they are the ones responsible for the destruction of their own entity.
Do the Dickeys have their own private jet? If they do, I'm shooting it down...
One of the things I have a hard time understanding is why program directors want to micro-manage. I understand competition, and why radio of 1960 is not the radio of today. But why is my job on the line when I've done everything the PD has told me to do and the numbers are still suffering? I've had two situations in the last 10 years when I did things my way (taking everything I'd learned along the way), and my numbers were great. As soon as the PD says you can't do it like that, you have to do it like this, then my numbers dropped. As the devil's advocate, anyone can say that my numbers would have dropped anyway. But if something is working, why not run with it?
When a sports team isn't doing well, you don't fire the players, you fire the manager.
Radio will have to re-invent itself, as it has done so many times in the past. But when you've got corporate greed (and that's exactly what it is), we'll be lucky if it can ever recover from its current illness. Not until the Dickeys and Clear Channel and the like wake up and admit, they are the ones responsible for the destruction of their own entity.
Do the Dickeys have their own private jet? If they do, I'm shooting it down...
beatlenut said:
There's a bit of contradiction in what you say. You don't like micro-managers. But you also don't like the big companies that create clusters where one PD runs six stations. No time for micro-managing when you're running six signals. The great part about these distant owners with over-worked management is there's room for someone on-air to take some chances.
When was local not local? When I started out in small town radio? At my first station in a little town in Ohio, we had jocks move there from all over the country, and very few (mostly just the part timers) who actually lived in the area for any reason other than working at the station. I worked with people from Philadelphia, Cleveland, Minneapolis, California and all sorts of folks blowing into town long enough to cut an aircheck and go to the next bigger town or figure out they couldn't cut it and go do something else. Yes, the jocks originated from the town, but when people talk about the good old days of small town radio when locals got local DJ jobs, it's largely a myth. I applied at a Kentucky station where all the announcers were from the North. There wasn't a Kentucky accent to be found.
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