The fact that GM left their Christmas music on all freakin' year makes me wonder if anybody over there really gives a rat's patootie about (any of their) HD (streams). As I recall, GM was pretty close to being a charter member of the so-called "HD Digital Radio Alliance"; they used to run ads for this on 'ROR several years ago.
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Who's it gonna be first and when?
- Thread starter blackgold
- Start date
The fact that GM left their Christmas music on all freakin' year makes me wonder if anybody over there really gives a rat's patootie about (any of their) HD (streams). As I recall, GM was pretty close to being a charter member of the so-called "HD Digital Radio Alliance"; they used to run ads for this on 'ROR several years ago.
Are you thinking that the Christmas music is playing because no one turned it off 12/26/14? ;-)
From what I understand it was a conscious strategic move. Nothing happens in that building by happenstance.
I miss the smooth jazz too. You'd think Greater Media could find a place for it somewhere on one of their stations.
CBS Hartford has smooth jazz on one of WTIC-FM's HDs. The difference here is that smooth jazz has never been a primary format on any FM station, so there is no legacy in the market. Interesting that a market that never had smooth jazz would now have an HD programming it, while Boston, which did, now has nothing at all. Of course, the only HDs in this market that have any advertising are iHeart's, so it's not like CBS is making any money off that smooth jazz HD2.
Well, SOMEONE had to start the Christmas music flip thread because Joe Gallant isn't here to do it anymore. He's over at the other site where, by the way, he started the annual Christmas music flip thread a week ago.
But, yes, here in Central Mass, WSRS will flip very soon, early November most likely. WXLO won't flip until very close to Christmas. In years past, Webster-Worcester's WORC-FM, formerly classic rock/oldies, flipped close to Christmas. But, last year, they flipped to the Nash Icon country format. I can't recall if they ran any kind of country Christmas format last year.
But, yes, here in Central Mass, WSRS will flip very soon, early November most likely. WXLO won't flip until very close to Christmas. In years past, Webster-Worcester's WORC-FM, formerly classic rock/oldies, flipped close to Christmas. But, last year, they flipped to the Nash Icon country format. I can't recall if they ran any kind of country Christmas format last year.
@bostonradio was saying in a tweet recently that WODS HD-3 is doing all Christmas as of today while WMJX HD 2 has been all Christmas 24/7/365..they didn't switch away from it before
I think Magic 106.7 will flip to all Christmas by November 14th. There is a huge market of an audience who is always looking for it and the ratings are very high for those stations that go all Christmas.
Nov. 14th might be a bit soon, however while they do have the market for it, what would be the incentive to do so? They already have great ratings and no one else is gonna be flipping anytime soon at all.
In past years it has been done after election day and right after or even before Veterans Day. Note the day in 2008, below. November _6th_!
From the Boston Radio Blog written by me
http://bostonradio.blogspot.com/2008_11_01_archive.html
Thursday, November 06, 2008
After Election Day Comes Christmas
"Chri$tma$ has 2 s's in it and they're both dollar signs," observed Stan
Freberg in "Green Chri$tma$". Quite true. Earlier today WROR FM 105.7
shifted to an all-Yule format and WODS FM 103.3 quickly followed suit.
These stations, owned by Greater Media and CBS respectively, know that
their ratings spike when they go to all Christmas every year and apparently
each wanted to be the first; well, when WROR shifted, WODS immediately
followed suit. Some will respond (it's too EARLY!) by taking the stations off their presets
but many will stay tuned. Businesses will play them over loudspeakers. Kids
are still munching their Halloween candy but it's now a holly jolly Christmas.
# posted by raccoonradio @ Thursday, November 06, 2008
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From the Boston Radio Blog written by me
http://bostonradio.blogspot.com/2008_11_01_archive.html
Thursday, November 06, 2008
After Election Day Comes Christmas
"Chri$tma$ has 2 s's in it and they're both dollar signs," observed Stan
Freberg in "Green Chri$tma$". Quite true. Earlier today WROR FM 105.7
shifted to an all-Yule format and WODS FM 103.3 quickly followed suit.
These stations, owned by Greater Media and CBS respectively, know that
their ratings spike when they go to all Christmas every year and apparently
each wanted to be the first; well, when WROR shifted, WODS immediately
followed suit. Some will respond (it's too EARLY!) by taking the stations off their presets
but many will stay tuned. Businesses will play them over loudspeakers. Kids
are still munching their Halloween candy but it's now a holly jolly Christmas.
# posted by raccoonradio @ Thursday, November 06, 2008
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Although I tune out any station that goes All Christmas except for a week or so leading into Christmas Day, I'm thinking there are many more that love the switch and the earlier the better.
This morning on the WBZ news Kathryn Hauser was giving her co-anchor Chris Mckinnon grief for listening to Christmas music already after a story about early Black Friday sales. Of course that gave him an opportunity to plug WODS HD3's all Christmas format.
This morning on the WBZ news Kathryn Hauser was giving her co-anchor Chris Mckinnon grief for listening to Christmas music already after a story about early Black Friday sales. Of course that gave him an opportunity to plug WODS HD3's all Christmas format.
SiriusXM flipped earlier than ever -- Nov. 2, with Holly (contemporary pop "holiday" songs) and Holiday Traditions (older standards about cold weather, reindeer, snowmen, etc.) joining the lineup.
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