Re: FM music vs. MP3 players
> Not in the huge numbers that you think. I have an MP3
> player which I dearly love, but I still depend on radio more
> for music. An MP3 player is great when you can use it, but
> I can't take it to work with me, I can't take it the shower,
> I can't leave it sit in the hot car all day during these
> Nashville summers, etc... So even for the percentage of of
> us who do have MP3 players, sometimes radio is just more
> convenient. And until that changes, music will remain the
> biggest part of FM programming.
I have seen the future and it is here. Like you, I have an MP3 player, but I'm not part of the iPod culture. My college-age son and his friends, however, and a group of 20-somethings I'm around quite abit, are. They have essentially become their own broadcasters. They carry around their iPods, equipped with iTrip, and have their music collection at their fingertips wherever they go. My son has only two presets in his car dedicated to radio, one to 104.5 the Zone for sports talk, live games, traffic updates, etc., the other to Jack 96.3 just in case he wants to be "random." A third preset is for the frequency to which his iPod's iTrip is tuned, the others for the frequencies to which his friend's iPods are tuned. Whether in the car or at each other's homes or dorms, they take turns listening to music on each other's iPods. They don't have to switch stations to find rock, classics, country, or Christian, they have what they like on their playlists. They are their own DJs in that they learn about new or different music from each other. They depend on the iTunes music store to know about new releases. So unless it's live, relevant programming, they don't care about what's on radio. And as these kids grow up with this mindset, radio will begin to change, and "playing records" will become so much less important on radio.