These big shows seem to be a thing of the past. Who in this market is next? Rivers, BJ? At the very least I think you will see some of these companies trim the fat by doing away with members of these shows. Find out which sidekick/s really doesn't bring that much to the table and then get rid of them. It just seems these companies will no longer be willing to pay for such a big team of people.
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Who's next?
- Thread starter Mamaknowsbreast
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AQH
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When your morning show budget is into the millions of dollars and you're being beaten by two stations that do not have a morning show, who do you think it might be?
Are we better off re-allocating the spectrum for telegraph?
MANY contracts are up in 2010 ... which will make it an interesting year.
MANY contracts are up in 2010 ... which will make it an interesting year.
R
RadioEatsItsYoung
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LITTLEBOYBLUE said:Are we better off re-allocating the spectrum for telegraph?
MANY contracts are up in 2010 ... which will make it an interesting year.
would love to know who..do tell
It'll ALL be over soon; it's not worth any high blood-pressures...
dialtwister said:It'll ALL be over soon; it's not worth any high blood-pressures...
Sorry but I don't agree.
The more things change, the more they stay the same... it would be a big mistake to bet the future on glorified Ipods with no morning show. That's a short to medium term success story.
What exactly do you mean by "soon it will all be over"? Radio still reaches more of the population more effectively than any other medium.
Satellite is a flop (niche product already headed for obsolete), Wifi to the car will take a few years to get started, and ten to 15 years to take over. After that PERSONALITY will matter more than ever and a music mix without it is DEAD. That stuff is commercial free on the Net.
Until then it will still be a "smaller" business as usual, with a steady but gradual decline of revenue, while Net services grow. Less people, more automation, but the fundamentals of personality and marketing don't change. Strange coincidence that the PPM rewards inexpensive music programming at the exact time the industry can't afford to invest in people. Those who fall for this will be left in the cold.
I am going to guess that PPM music boxes generate less revenue per sharepoint than personality radio... correct me if I'm wrong.
Let me put it another way: It's hard to take your server box to meet a client. They don't shake hands or come up with ideas very well.
That said, a few great radio stations are finally getting their due, and some turkeys are discovering they can't fly. Others are just the latest fad.
Jupiter2 you are absolutely correct. The top two or three billing stations in every market have one thing in common: live and local. Seattle is no exception. Top billing radio stations in Seattle in November: KIRO-FM, KPLZ, KRWM, KMPS, KZOK. All with established formats, all invest in talent. They each do well in their respective target audiences. KIRO-FM is the highest rated in the news/talk arena 25-54. KPLZ is one of the top three highest rated stations in the market 25-54 and their morning show is the top rated. KRWM is the top rated female station in the market 25-54 and has the highest overall cume. KMPS remains a top player in women 25-54 and has the largest country cume. KZOK is a top player in men 25-54 and has the highest male cume.
There are other stations in the market that rate well in the PPM but have no value proposition beyond music. Advertisers know that that means they are primarily background and their commercials will not be forefront. They can't do live spots,remote broadcast or other talent promotions or provide a one to one relationship with listeners or clients. I am impressed with the number of local talent doing charity and event broadcasts this holiday season. It counts for something in ratings and more important in revenue.
Satellite is a non-starter. The medium has already shrunk to one provider and they are cutting back.
There are other stations in the market that rate well in the PPM but have no value proposition beyond music. Advertisers know that that means they are primarily background and their commercials will not be forefront. They can't do live spots,remote broadcast or other talent promotions or provide a one to one relationship with listeners or clients. I am impressed with the number of local talent doing charity and event broadcasts this holiday season. It counts for something in ratings and more important in revenue.
Satellite is a non-starter. The medium has already shrunk to one provider and they are cutting back.
jupiter2 said:Sorry but I don't agree...
GOOD
LITTLEBOYBLUE said:Are we better off re-allocating the spectrum for telegraph?
With the popularity for younger to middle aged female and young male demographics to use stupid text messaging as a primary means of communication, then perhaps so! Frankly you may be on to the relevant next use of the AM broadcast band.. Morse Code!
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