The endless pontifications on ratings results are becoming comical. The competition for radio (and media suppliers in general) is consumer attention in a world of limitless, on demand, consumer controlled content - NOT the station down the dial in a similar format. The days of just competing with other radio signals is long gone.
For perspective, look at the evolution of TV. Check out the latest Netflix manifesto.
http://www.engadget.com/2013/04/25/...tm_source=Feed_Classic&utm_campaign=Engadget:
Summary: "Over the coming decades and across the world, Internet TV will replace linear TV. Apps will replace channels, remote controls will disappear, and screens will proliferate.As Internet TV grows from millions to billions, Netflix, HBO, and ESPN are leading the way."
Read again and sub radio for TV and Pandora, iTunes, etc for HBO, Netflix and ESPN.
The competition for radio? Adhering to the format rules and content choices designed in the 60's might be a good starting point for analysis.
For perspective, look at the evolution of TV. Check out the latest Netflix manifesto.
http://www.engadget.com/2013/04/25/...tm_source=Feed_Classic&utm_campaign=Engadget:
Summary: "Over the coming decades and across the world, Internet TV will replace linear TV. Apps will replace channels, remote controls will disappear, and screens will proliferate.As Internet TV grows from millions to billions, Netflix, HBO, and ESPN are leading the way."
Read again and sub radio for TV and Pandora, iTunes, etc for HBO, Netflix and ESPN.
The competition for radio? Adhering to the format rules and content choices designed in the 60's might be a good starting point for analysis.