I was so looking forward to 5:00pm on Friday when I was all set to listen to my Flashback weekend on WHTT. Sad thing was, it was not there. It sounded like WJYE and Star 102.5. The same lame "mix" of music over, and over and over again. Long live my ipod.
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WHTT FLASH BACK WEEKEND...GONE!
- Thread starter BUFFALOFLYGUY
- Start date
Reverse Psychology?
OK. I'm starting to get paranoid.
I mention that 97-Rock has wisely kept it's staff intact - Slick Tom, gone.
I mention that I tune in for the Flashback Weekends - next weekend, they're gone.
Gee, I really love hearing voice-tracking, and syndication, and Christmas Music before Thanksgiving...
OK. I'm starting to get paranoid.
I mention that 97-Rock has wisely kept it's staff intact - Slick Tom, gone.
I mention that I tune in for the Flashback Weekends - next weekend, they're gone.
Gee, I really love hearing voice-tracking, and syndication, and Christmas Music before Thanksgiving...
Why don't we have a Buffal Boring Radio Party?
Since the president-elect of this nation promised more jobs, he can start by overhauling the FCC to make it mandatory to have live jocks on the air around the clock. Any station not adhering to the policy would lose their license to operate "in the public interest".
Think of all the talented Buffalo jocks out of work since 2000.
You can't blame the owners wanting to make a buck with automation. The problem is that the government (FCC) made it OKAY to go jock-less.
Change.
Yup, the big battle cry...Change. Let's start by changing the rules regarding automation on over-the-air radio stations.
What this has to do with Flash Back Weekend is beyond me...unless Citadel takes the weekend crew off the air too (Brian J. Walker and Tony Venteroli).
Think of all the talented Buffalo jocks out of work since 2000.
You can't blame the owners wanting to make a buck with automation. The problem is that the government (FCC) made it OKAY to go jock-less.
Change.
Yup, the big battle cry...Change. Let's start by changing the rules regarding automation on over-the-air radio stations.
What this has to do with Flash Back Weekend is beyond me...unless Citadel takes the weekend crew off the air too (Brian J. Walker and Tony Venteroli).
The real problem:
It costs alot of money to run a radio station, and nothing for the listener to turn on the radio.
It costs alot of money to run a radio station, and nothing for the listener to turn on the radio.
O
OttoM
Guest
Yeziknoradio said:
No, that's not it.
It costs alot of money to run a radio station, and with revenues that are WAY down and Wall Street still wanting to see profits - something's gotta give.
Re: Reverse Psychology?
Yes, and a bizarre new phenomenon is taking place. As the performance of your company goes down, the CEO's compensation and stock options go up.
Anyway, I wonder if the loss of flashback weekends means anything? Is that a clue that Santa is about to arrive?
Element9 said:
Yes, and a bizarre new phenomenon is taking place. As the performance of your company goes down, the CEO's compensation and stock options go up.
Anyway, I wonder if the loss of flashback weekends means anything? Is that a clue that Santa is about to arrive?
So you already had an ipod, but were still turning to the radio for Flash Back Weekend because it was something unique(for your listening tastes) that radio was providing? But now it's gone and understandably, you're turning to your ipod. Corporate radio strike again.
Remember those old style political cartoons from long, long ago(remember Bruce Shanks of The Buffalo News?)? If you wanted to draw such a cartoon about today's corporate radio industry...how about a drawing of some dumb guy(with "corporate radio" written on his lapel) holding a large gun toward his foot and ready to pull the trigger...no caption needed
B
Bob1370
Guest
"If you wanted to draw such a cartoon about today's corporate radio industry...how about a drawing of some dumb guy(with "corporate radio" written on his lapel) holding a large gun toward his foot and ready to pull the trigger...no caption needed"
Picturing him with the gun barrel in his mouth is more like it these days.
When you take the value-added of live, local, entertaining personalities out of the radio mix, you reduce radio to a jukebox with commercials. You remove the last incentive to listen, and encourage people to go to their iPods, cassette decks and CD decks, where there's never a commercial, and you know you'll like every song played because you bought or downloaded them all.
Stupid. Radio needs to hold on to every edge it can, in a world where people have more alternatives than ever. Sure, it's user-friendly like no other medium, which is why it's probably still alive at all. But when people will go out of their way to choose other paths to audio entertainment, you have to figure you're doing something wrong with what you're programming--and taking the live local entertainment and information content away is the principal change station operators have made during the last 15 years. So that move to cut costs by cutting quality must be the thing that drives listeners away, and it's the thing that radio managers need to address first.
There's an example right here in New York State, of how going BACK to live personality radio can pay dividends. WCBS-FM in New York went to a jockless Jack format in 2005 and fell out of the top 10 all the way to the very bottom of the heap among full market signals within months. Its revenue fell by more than half. Two years later, CBS radio division boss Dan Mason brought back the personalities and live information content...the ratings soared to the point that they're now consistently in the top 5 in 12+ and 25-54 numbers in market #1...and even in a down economy, most of the lost revenue and profit has also come back. It's now the leading station in the CBS cluster in America's top market. That SHOULD be a lesson to everyone in the business.
Let's see who's paying attention....
Picturing him with the gun barrel in his mouth is more like it these days.
When you take the value-added of live, local, entertaining personalities out of the radio mix, you reduce radio to a jukebox with commercials. You remove the last incentive to listen, and encourage people to go to their iPods, cassette decks and CD decks, where there's never a commercial, and you know you'll like every song played because you bought or downloaded them all.
Stupid. Radio needs to hold on to every edge it can, in a world where people have more alternatives than ever. Sure, it's user-friendly like no other medium, which is why it's probably still alive at all. But when people will go out of their way to choose other paths to audio entertainment, you have to figure you're doing something wrong with what you're programming--and taking the live local entertainment and information content away is the principal change station operators have made during the last 15 years. So that move to cut costs by cutting quality must be the thing that drives listeners away, and it's the thing that radio managers need to address first.
There's an example right here in New York State, of how going BACK to live personality radio can pay dividends. WCBS-FM in New York went to a jockless Jack format in 2005 and fell out of the top 10 all the way to the very bottom of the heap among full market signals within months. Its revenue fell by more than half. Two years later, CBS radio division boss Dan Mason brought back the personalities and live information content...the ratings soared to the point that they're now consistently in the top 5 in 12+ and 25-54 numbers in market #1...and even in a down economy, most of the lost revenue and profit has also come back. It's now the leading station in the CBS cluster in America's top market. That SHOULD be a lesson to everyone in the business.
Let's see who's paying attention....
CBS hasn't learned yet. They have axed staffs in Charlotte and Tampa. One of the stations in Charlotte is run by a part-time voice track air staff. It doesn't really matter the format doesn't allow for any personality.
I see a picture of radio ownership pushing a sled full of listeners down hill away from their stations and toward their iPods.
Right now if not for the local NPR affiliate I wouldn't have a reason to turn on the radio. I'm thankful for NPR.
I see a picture of radio ownership pushing a sled full of listeners down hill away from their stations and toward their iPods.
Right now if not for the local NPR affiliate I wouldn't have a reason to turn on the radio. I'm thankful for NPR.
Not quite six weeks before Christmas and WJYE and Star have gone All Christmas. All of a sudden, whatever Mix is doing on weekends sounds pretty good by comparison. Is it possible that, given the lousy economy, this Christmas season will be completely different than any other within the last ten years and listening preferences will cause All Christmas stations to under-perform? Could it be that going All Christmas this early might backfire on Star and WJYE? All Christmas has a track record of attracting Women, but are they into it this early? If they're not into it, Mix may come out ahead, being the only rational AC choice for people who aren't ready for a Holly Jolly Christmas. Guess we'll find out when the Fall book comes in, eh? Now back to the Blues Show on WBFO. No Christmas music there just yet. Thankfully.
I hear WBFO is going all Christmas on Monday. Twenty-four hours a day of David Sedaris and his Santa Land Diaries!
A
AndrewLawson
Guest
Philip_Airtime said:I hear WBFO is going all Christmas on Monday. Twenty-four hours a day of David Sedaris and his Santa Land Diaries!
Personally, I'd prefer this over Holly Jolly Christmas and Rockin' Around The Christmas Tree twice a day every day for the next seven weeks. But since I'm not a regular WJYE or Star listener (outside of the office), this is all academic. I occasionally listen to Mix during the week and wonder when they'll start playing Christmas music or if they'll go All Christmas. I hope not. At work, the main administrator bounces between Star and WMIX. She dislikes country and All Christmas music would drive the office staff nuts, so I suspect she'll choose Mix and maybe Jack, but Jack gets too hard for our office environment. We'll find out tomorrow.
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