I give up. I don't know how to classify WHTT-FM anymore. Yes, I still call it Oldies 104 because they play classic hits. Oh, god please help me here. Last night, I was listening to WHTT and I heard "You Make My Dreams" by Hall and Oats. Alright, so the '80's may have been a long time ago, but it seems that WHTT is mirroring WJYE. About three hours later, and this really blew me, WHTT was playing "Ain't No Mountain High Enough" by Micheal MacDonald. When did that song come out? 2 years ago? Today, as I was listening, the announcer said "WHTT, Playing a better mix of music" And don't worry WHTT, I like what you are doing. Does anybody know what is going on?
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WHTT JUST KEEPS EVOLVING
- Thread starter BUFFALOFLYGUY
- Start date
> I give up. I don't know how to classify WHTT-FM anymore.
> Yes, I still call it Oldies 104 because they play classic
> hits. Oh, god please help me here. Last night, I was
> listening to WHTT and I heard "You Make My Dreams" by Hall
> and Oats. Alright, so the '80's may have been a long time
> ago, but it seems that WHTT is mirroring WJYE. About three
> hours later, and this really blew me, WHTT was playing
> "Ain't No Mountain High Enough" by Micheal MacDonald. When
> did that song come out? 2 years ago? Today, as I was
> listening, the announcer said "WHTT, Playing a better mix of
> music" And don't worry WHTT, I like what you are doing. Does
> anybody know what is going on?
>
It's become a gold-based A/C. Think WBUF in the mid 80s (the last time that station was successful, by the way). No 50s, 60s limited pretty much to Beatles and Motown, 70s core, spreading into the mid 80s.
Not really "Classic Hits" in the sense that 'HTT used to do it (1986-89), which was album-rock based.
> Yes, I still call it Oldies 104 because they play classic
> hits. Oh, god please help me here. Last night, I was
> listening to WHTT and I heard "You Make My Dreams" by Hall
> and Oats. Alright, so the '80's may have been a long time
> ago, but it seems that WHTT is mirroring WJYE. About three
> hours later, and this really blew me, WHTT was playing
> "Ain't No Mountain High Enough" by Micheal MacDonald. When
> did that song come out? 2 years ago? Today, as I was
> listening, the announcer said "WHTT, Playing a better mix of
> music" And don't worry WHTT, I like what you are doing. Does
> anybody know what is going on?
>
It's become a gold-based A/C. Think WBUF in the mid 80s (the last time that station was successful, by the way). No 50s, 60s limited pretty much to Beatles and Motown, 70s core, spreading into the mid 80s.
Not really "Classic Hits" in the sense that 'HTT used to do it (1986-89), which was album-rock based.
Which Way You Goin', Billy?
...And other love songs.
> >
> It's become a gold-based A/C. Think WBUF in the mid 80s (the
> last time that station was successful, by the way). No 50s,
> 60s limited pretty much to Beatles and Motown, 70s core,
> spreading into the mid 80s.
>
> Not really "Classic Hits" in the sense that 'HTT used to do
> it (1986-89), which was album-rock based.
>
You wonder where WHTT is going with this evolution of theirs. The shuffle concept at night and at noon is interesting, but is it working? Where will the station be in the WJYE-WTSS-Jack derby? How does a station that plays 60s and 70s "oldies" and some 80s "classics" move to the head of the pack? And let's not forget WYRK, a station that OWNS 18-54 males and females.
WHTT's strength appears to be 50-64 although it seems to be making inroads in the 45-49 cell. It's line-up is live, local and talented, but is that enough to fend off "new oldies" Jack and make up some ground against WJYE and Star which lead the pack in the coveted 35-44 demo. [My persoanl opinion, as previously stated, is that Jack sucks, but I'm posing an objective question here.]
WJYE has already shown itself to be formidable. In order to maintain and grow, WHTT has to attract 40-45 year old men and women. Easier said than done, given the intense competition. Is it possible that when the dust settles, WHTT might be the odd man out?
...And other love songs.
> >
> It's become a gold-based A/C. Think WBUF in the mid 80s (the
> last time that station was successful, by the way). No 50s,
> 60s limited pretty much to Beatles and Motown, 70s core,
> spreading into the mid 80s.
>
> Not really "Classic Hits" in the sense that 'HTT used to do
> it (1986-89), which was album-rock based.
>
You wonder where WHTT is going with this evolution of theirs. The shuffle concept at night and at noon is interesting, but is it working? Where will the station be in the WJYE-WTSS-Jack derby? How does a station that plays 60s and 70s "oldies" and some 80s "classics" move to the head of the pack? And let's not forget WYRK, a station that OWNS 18-54 males and females.
WHTT's strength appears to be 50-64 although it seems to be making inroads in the 45-49 cell. It's line-up is live, local and talented, but is that enough to fend off "new oldies" Jack and make up some ground against WJYE and Star which lead the pack in the coveted 35-44 demo. [My persoanl opinion, as previously stated, is that Jack sucks, but I'm posing an objective question here.]
WJYE has already shown itself to be formidable. In order to maintain and grow, WHTT has to attract 40-45 year old men and women. Easier said than done, given the intense competition. Is it possible that when the dust settles, WHTT might be the odd man out?
Playing Jacks
> WJYE has already shown itself to be formidable. In order to
> maintain and grow, WHTT has to attract 40-45 year old men
> and women. Easier said than done, given the intense
> competition. Is it possible that when the dust settles, WHTT
> might be the odd man out?
It's hard for me to believe that 40-45 year old men willingly listen to WJYE. Yuck. They do seem to have a stranglehold on office & shopping mall listeners. WHTT's expanding playlist may offer an alternative for the office that's acceptable to the most important dial-twister - the Boss. Of course, getting that dial twisted is another story.
Star seems to be losing ground to WJYE. I'm guessing that Star's endless repetition doesn't play well with people who are locked in an office for 8 hours a day, even though the music is younger & hipper.
I also agree that marketing is a huge factor. What people ACTUALLY listen to is less important than what they SAY they listen to. WJYE has marketed heavily. I'm starting to see WHTT television commercials for the first time in recent memory. Looks like they're making a push for the fall book.
Then there's Jack, the lesser of all evils.
Heaven help us all if WHTT joins WJYE & Star in the Christmas Music Derby.
> WJYE has already shown itself to be formidable. In order to
> maintain and grow, WHTT has to attract 40-45 year old men
> and women. Easier said than done, given the intense
> competition. Is it possible that when the dust settles, WHTT
> might be the odd man out?
It's hard for me to believe that 40-45 year old men willingly listen to WJYE. Yuck. They do seem to have a stranglehold on office & shopping mall listeners. WHTT's expanding playlist may offer an alternative for the office that's acceptable to the most important dial-twister - the Boss. Of course, getting that dial twisted is another story.
Star seems to be losing ground to WJYE. I'm guessing that Star's endless repetition doesn't play well with people who are locked in an office for 8 hours a day, even though the music is younger & hipper.
I also agree that marketing is a huge factor. What people ACTUALLY listen to is less important than what they SAY they listen to. WJYE has marketed heavily. I'm starting to see WHTT television commercials for the first time in recent memory. Looks like they're making a push for the fall book.
Then there's Jack, the lesser of all evils.
Heaven help us all if WHTT joins WJYE & Star in the Christmas Music Derby.
Re: WHTT question
The thought that comes to mind is that if WHTT wasn't working, or if they had no hope for it, they would have fliped to a Jack-like station before Jack had the chance to come about in Buffalo. Yes? No?<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
The thought that comes to mind is that if WHTT wasn't working, or if they had no hope for it, they would have fliped to a Jack-like station before Jack had the chance to come about in Buffalo. Yes? No?<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
Re: WHTT question
> The thought that comes to mind is that if WHTT wasn't
> working, or if they had no hope for it, they would have
> fliped to a Jack-like station before Jack had the chance to
> come about in Buffalo. Yes? No?
They could have gone in that direction, and thrown away their existing audience instead of building on their strengths. After all, look how well that worked out for WCBS-FM in NYC...
> The thought that comes to mind is that if WHTT wasn't
> working, or if they had no hope for it, they would have
> fliped to a Jack-like station before Jack had the chance to
> come about in Buffalo. Yes? No?
They could have gone in that direction, and thrown away their existing audience instead of building on their strengths. After all, look how well that worked out for WCBS-FM in NYC...
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