Classic Hits on 104.1, a full Class B signal that comes in at home, the car, and in office. It's all there on ONE pre-set. Consistently in the Top 10, Persons 25-54.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
WHTT
- Thread starter Rusty Bridges
- Start date
So, you're saying there's no need to 'reset the presets'?... as it were.
B
Buddy Shula
Guest
Also, had a pretty nice Bankruptcy, along with being a total loser station when it comes to revenue. If I had WHTT ratings, we would be the #1 biller in the market. They are no where close. Horrible power-ratio
Two bankruptcies, in fact. They emerged with a lot less debt and in much better financial shape. The current corporate administration is far more enlightened than previous regimes. From what I hear, it's currently a much better place to work than Entercom. They suffer in sales to an extend because they fall in the shadow of 97-Rock and because their number skew older. Let us know when you start outbilling them, Buddy.
So Buddy, in spite of your dislike and unhappiness with Nielsen as a ratings subscriber, it seems you see some sales value in having some decent numbers after all. Maybe they're not as worthless and useless as you would have had us believe in some of your previous posts, huh?
If 'ifs' and 'buts' were candy and nuts it would be Christmas every day. The men and women on air and in sales at Cumulus Buffalo worked and got the job done despite the company going through two bankruptcies.
B
Buddy Shula
Guest
Don't use 97 Rock and Older audience as an excuse. WBEN is a top-biller too, so is 97 Rock. They are older audience. The sales department is not good at Cumulus
Some of us did not have to file bankruptcy twice to get in good financial shape, we did it right from the start.
I am sure it is a better place to work than Entercom. Nobody is ever there. They don't even have a receptionist until 11am.
NOBODY i know from Cumulus likes it- they say every single person fights with each other. That does not sound very great.
B
Buddy Shula
Guest
Of course there is value to have good ratings. Nielson has Bullshitted the agencies to continue to believe they matter
B
Buddy Shula
Guest
The programming part of Cumulus is very good - thus, the power ratio. Sales lag big time. They always have. With those kinds of ratings, and that kind of cume, revenue should not be around 20% of market. Again, they have a terrible power ratio, which is the ratio of revenue compared to ratings.
In reality you are putting the cart ahead of the horse. Nielsen responds to what advertising agencies demand. The whole PPM thing, which ended up costing radio about 60% more and showing about 30% lower AQH listening, was pushed by agencies; they claimed that radio data was too old and that they needed more current information to continue to buy the medium.
Of course, the PPM caused rates to drop in the top 50 markets in proportion to the lower audience levels. So radio paid for both the assassin and the knife!
Historically, back in the late 60's and early 70's, Arbitron got Hooper and Pulse pushed out of the market by selling aggressively to agencies and not paying much attention to radio. When stations realized that when they pitched with Pulse and Hooper, they got countered at the shops with Arbitron data, they gave in and subscribed. Pulse made it to around 1977, but Hooper died several years earlier.
So the agencies have relied on Arbitron for five decades now... despite efforts by a half dozen companies to start syndicated ratings services over the years. Because Arbitron, and now Nielsen, closely work with the MRC (Media Ratings Council) which is controlled by agencies, they have extreme credibility among buyers.
As much as I don't like saying it, I have worked with about 30 to perhaps 35 ratings companies over my career and Arbitron / Nielsen are the best. Defects? Sure... I don't like most of the more recent moves by Nielsen such as not listing even for subscribers stations below a 0.1 rating that are not subscribed. But it is still a better product than anything else I have (had to) use(d).
Sounds like "Fine Whine". WHTT averages around a 6 share (WECK 2.5). That's a wide gulf. The owner chooses to blame the messenger. Since it's logical to assume that WHTT and WECK skew older, agencies won't have as much interest. That's why all the "Oldies" formats rebranded as Classic Hits. Blaming the system is like blaming the refs when your team loses. Sales is about overcoming objections. Go make your pitch and sway them. WECK has higher ratings than some stations with a better signal(JACK, WLKK)...
- Status