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WHUD Westchester County Reduces Staff

Do you get that radio must build a responsive audience to generate income for those who advertise on it? If people are leaving it in volume whether its for other services or singing to themselves, it only matters that for the business it has something to offer the advertisers.
That's not the problem with WHUD. They are the #1 station in Hudson Valley. The problem is advertisers are cutting back on spending, just as consumers are also spending less. This isn't a programming problem, but a financial one. The exact same problem is affecting all media, not just radio.
 
This was announced a few weeks ago. WHUD, an AC station owned by Pamal Broadcasting, has cut its weekday DJ staff to three people. The male-female morning team has been split. Mike Bennett continues by himself in AM drive. Former morning co-host Kacey moves to middays. And Andy Bale stays in afternoons. The station already has the syndicated John Tesh Intelligence for Your Life in evenings and it's automated overnight. I believe the weekend staff has also been cut back.

WHUD ended its arrangement with Total Traffic. Now someone from another Pamal station, likely in Albany, does traffic and news in drivetimes. It's also likely someone in Albany acts as PD and does the music as well. Pamal has a highly rated AC station in Albany, so I guess it those people can do the same job for WHUD, 100 miles to the south.

It wasn't that long ago when WHUD had its two-person morning team and DJs in all other dayparts, even overnight. And an off-air program director. And if you go back far enough, it had a news department too.

This was announced a few weeks ago. WHUD, an AC station owned by Pamal Broadcasting, has cut its weekday DJ staff to three people. The male-female morning team has been split. Mike Bennett continues by himself in AM drive. Former morning co-host Kacey moves to middays. And Andy Bale stays in afternoons. The station already has the syndicated John Tesh Intelligence for Your Life in evenings and it's automated overnight. I believe the weekend staff has also been cut back.

WHUD ended its arrangement with Total Traffic. Now someone from another Pamal station, likely in Albany, does traffic and news in drivetimes. It's also likely someone in Albany acts as PD and does the music as well. Pamal has a highly rated AC station in Albany, so I guess it those people can do the same job for WHUD, 100 miles to the south.

It wasn't that long ago when WHUD had its two-person morning team and DJs in all other dayparts, even overnight. And an off-air program director. And if you go back far enough, it had a news department too.
I’m curious 🧐 Is there still a Hudson Valley Radio Discussion Board ???? In January I noted WHUD had a new Traffic & News Service. I was told To put it in Hudson Valley. A few weeks ago I mentioned Mike & Kacey were split up. I got sarcastic answers. Now ? It’s okay to put WHUD in NYC ? I wish I got such intelligent answers to my posts 🤷
 
I get that. Do you get that radio must build a responsive audience to generate income for those who advertise on it?
What do you mean by 'responsive audience'? Broadcasting is a one-way form of media. Social Media is two way.
If people are leaving it in volume whether its for other services or singing to themselves, it only matters that for the business it has something to offer the advertisers.
Broadcasting, radio, in particular, has been around for over 100 years. Advertisers have been sponsoring radio programming since when the first call signs were issued. Advertisers haven't seen the same value in a 100-year-old form of media as they did in social media just a few years ago. Fast forward to post-COVID; advertisers don't seem to be as interested in any form of media.
And like BigA said already (maybe even twice) WHUD has a huge audience already. Public stations nationwide like NPR affiliates are also having to cut due to a lack of understanding and donations. And yet, these stations are top five for the past five years.


Presently it doesn't because the cookie cutter 9 in a row followed by long and unentertaining stop sets isn't cutting it.
How do you know that? Have you participated in research or focus groups? My guess? Nope.
I'm not a huge consumer of it, but unless it does something to stand out the fragmented audience will not support the business. That's all I'm saying. And did you stay up late to write the clever "kids and their balls line"? Very creative. You should be on the radio and entertain what's left of that broad audience.
Up until recently, I owned radio stations for several years and have worked in the industry professionally since I was seventeen.
Now, had I been on the air, I would have included something about polishing one's Torino.
 
Not exactly. This thread should actually appear here, not NYC:

So there is
Not exactly. This thread should actually appear here, not NYC:

Alright but is there still A Hudson Valley Section ? As I mentioned a few minutes ago. I posted the same info Weeks-Months ago . I had to jump through hoops to get replies & when I did a few were quite sarcastic. This person posts & gets 41 replies. 41 intelligent replies. What gives ?
 
Alright but is there still A Hudson Valley Section ? As I mentioned a few minutes ago. I posted the same info Weeks-Months ago . I had to jump through hoops to get replies & when I did a few were quite sarcastic. This person posts & gets 41 replies. 41 intelligent replies. What gives ?
Sometimes life is unfair.
 
Alright but is there still A Hudson Valley Section ?

No. That's been addressed at length here:


The state boards required two click throughs so this brings them right to the forefront (and puts all-submarkets under them) increasing. We want every radio forum to be visible through. Putting 92 regional boards under one list would be extremely unwieldy (and further additions will help tag conversations better).

We're willing to take suggestions on how to organize them, but to us this was the best option.

There are three sub-boards for New York State, then the general New York State radio board that covers all of the sub-boards.
 
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So there is

Alright but is there still A Hudson Valley Section ? As I mentioned a few minutes ago. I posted the same info Weeks-Months ago . I had to jump through hoops to get replies & when I did a few were quite sarcastic. This person posts & gets 41 replies. 41 intelligent replies. What gives ?
Many boards with little or no traffic are being consolidated. There's a long thread about it that explains why:

 
Dozens of responses. All (misplaced) ageist attacks, deflecting responsibility, or both.

But none answering the very simple question I posed: What is it that your radio station can give the listeners that they can't get anywhere else, including the internet?

Seems like a simple enough question. I suspect it's going unanswered because none of the angry responses came from people who are actually employed by a radio station.
 
While I cannot divulge my source because they still have ties to Pamal, I can tell you that this is the culmination of a sequence of events (many of which sounded like incompetent management when I heard them), starting with the abrupt departure of WHUD PD Steve Petrone and midday / MD Tom Furci in December 2022.

For several weeks last year, Kacey (Green) co-hosted the morning show with Mike Bennett, then voicetracked middays, making it sound on the air as if Pamal had her locked in the studio for nine straight hours every weekday without a break. That's something no station should ever do, because the listeners do eventually notice.

To their credit, WHUD does manage to stay live during the daytime shifts and most of the weekend.
 
Dozens of responses. All (misplaced) ageist attacks, deflecting responsibility, or both.
And you don't seem to want to give us your salient thoughts, other than radio is bad, plus you're defensive about your age.
But none answering the very simple question I posed: What is it that your radio station can give the listeners that they can't get anywhere else, including the internet?
We've already explained that more than once and can't help if you aren't paying attention, so let's try it again: Radio is still number one for consumers of media, with over ten million listeners each day. Radio is free entertainment and music with the only price of admission asking you to listen to commercials. Sure, there are duplicated streams of radios stations on the Internet, but they are mostly duplicates. Subscription streams require subscriptions or listening to commercials.
Seems like a simple enough question. I suspect it's going unanswered because none of the angry responses came from people who are actually employed by a radio station.
I'm actually working with/for forty two radio stations at the moment. Does that count?
 
What is it that your radio station can give the listeners that they can't get anywhere else, including the internet?

It's a fair question: A free curated, hosted music service, coupled with local information, with no membership, username, or password. Try to get that anywhere else. It's cheap and easy. People love cheap and easy. Turn it on and it's there. You might be able to get the music someplace else, but they require personal information from you, and sometimes require a credit card.

I suspect it's going unanswered because none of the angry responses came from people who are actually employed by a radio station.

No anger here. I love what I do, and love who I work with.
 
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Maybe Pamal would have the money to pay jocks if it didn't pay Chuck Benfer to talk out of his ass and bully people.

Occam's Razor. I love watching Pamal circle the drain. If PPM ever comes to Albany, that's the ballgame. Their stations just straight up aren't interesting.
 
Dozens of responses. All (misplaced) ageist attacks, deflecting responsibility, or both.

But none answering the very simple question I posed: What is it that your radio station can give the listeners that they can't get anywhere else, including the internet?

Seems like a simple enough question. I suspect it's going unanswered because none of the angry responses came from people who are actually employed by a radio station.

local information.. wildfire location/size/growth information, if a river has started flowing again after winter.. information on community events. weather information
 
Regarding the revenue problem, could WHUD market itself as a Bronx station? I remember a station in London - I don't recall which one - that called itself "the Sound of Southwest London." Could WHUD make more money by targeting the larger population base of just one of the boroughs? WHUD's signal in much of the Bronx is pretty serviceable.
Radio Jackie. It's owned by a wealthy individual who made his money elsewhere and wants to blow his fortune running a full-service suburban radio station as a hobby. It provides a good service, but it isn't profitable - it's not rated so nobody knows if anyone is actually listening, and it doesn't matter if anyone is actually listening because the station doesn't need to make a dime.

(I notice that since I last looked at it, even Jackie has made some cuts. It used to be presented 24/7, but now has "through the night" music from midnight through 7am.)
 
Some of us "Real Broadcasters" even get to play songs, singers and styles that the big boys won't even touch. I'm still enjoying working in this business, after 8 years and see no signs of stopping. Many of the people, I know, still listen to the radio. It's still a popular source for all our go to musical and informational needs. People are still telling me how much they love and appreciate this broadcast. For anyone to suggest radio is dying, is dead wrong. If people are still dependent on it, to entertain and inform them, then it's serving a purpose.

Dan <><

P.S. I even get to play the local performers and forgotten classics, that don't get airtime elsewhere.

In closing: This "Real Broadcaster" doesn't even charge a dime or require you to sign up with some service to listen to the broadcast. All I ask is for you to tune in locally at 93.3 FM or stream me at wpjb.org and enjoy.​
 
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If PPM ever comes to Albany, that's the ballgame. Their stations just straight up aren't interesting.

Hudson Valley was, if memory serves, one of the original PPM markets but was later downgraded back to twice-yearly diary reporting. Lance?
 
Radio Jackie. It's owned by a wealthy individual who made his money elsewhere and wants to blow his fortune running a full-service suburban radio station as a hobby. It provides a good service, but it isn't profitable - it's not rated so nobody knows if anyone is actually listening, and it doesn't matter if anyone is actually listening because the station doesn't need to make a dime.

(I notice that since I last looked at it, even Jackie has made some cuts. It used to be presented 24/7, but now has "through the night" music from midnight through 7am.)

Love them. Discovered them on my first visit to London in 2016.
 
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