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"Why" 94.5?

According to the latest arbitrends, it looks as though a lot of Birmingham listeners are asking that very question as WYSF's ratings continue to plummet. Here's the link:

http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=29&RY=2007&RQ=1&MP=2&OTHER=2&MN=Birmingham&MS=AL&MR=56&12P=875300&UP=4/10/2007&SU=CM&BPER=28.1&HPER=&OPER=&NSD=5/8/2007&CE=0

"The Source" didn't fare too well, either, coming in behind "New Country" 97.3 (is that possible??).

Will "Y" or "The Source" be spinning the format wheel soon?


________________________
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i don't think the source will be flipping. sen hank and his buds are just about paying the bills there to get the mix they want.

crawford is all about the bottom line, not the numbers.
 
It looks like both Y-94.5 and WERC are way down as they attempt to recover from the defections of Rick and Bubba and Finebaum to WZZK and WJOX, respectively. Isn't it amazing how one show can skew a station's numbers so heavily?
 
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