• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Why are Broward and Dade the same radio market?

F

FloridaBear1776

Guest
I would imagine this has some basis in the federal census definition. However, wouldn't that also include Palm Beach County as well?

If anything, Fort Lauderdale and Miami are less connected to each other, not more, than they were 25 years ago.

Lumping them together seems to me a bit like putting Montreal, Quebec and
Plattsburgh NY in the same marketplace. Or San Diego and Tijuana.

I know what your saying. Those other cities have an international border between them. Different cultures. And the Broward - Miami Dade line is .... what?
 
> I would imagine this has some basis in the federal census
> definition.

Read <a href=http://www.krgspec.com/Library/MSA.cfm>this</a>. Key lines are:

[*]A Metropolitan Area includes a city (or cities) whose population is specified as that of the central city together with the county or counties in which it is located.
[*]Metropolitan Areas may also include additional or contiguous counties when their economic and social relationships meet the criteria specified for metropolitan integration.
[*]Commuting, population density, urbanization and other data supplied by the U.S. Bureau of the Census are used to define Metropolitan Areas.
 
> I would imagine this has some basis in the federal census
> definition. However, wouldn't that also include Palm Beach
> County as well?

Arbitron´s principal factor in defining a metro is the sourcing of listening in individual counties. They may take the OMB MSA or CMSA as a basis, but then they look at where listening is coming form, and the county can go or not in a particular area. Some Arbitron metros are bigger than the MSA, others the same, and some smaller.
>
> If anything, Fort Lauderdale and Miami are less connected to
> each other, not more, than they were 25 years ago.

In 1980, the radio managers met to vote on consolidating the markets. The few small local signals voted against, and all the others, lead by Bill Viands of WIOD, voted for, under the theory that moving to a top 15 market ranking would bring millions of revenue in to the radio market.

Interestingly, I, as manager of WHTT, voted against, while Matt Mills of sister Y 100 voted for.

Since Arbitron is intended to serve mostly the interests of advertisers, in the long run this was a great idea. It brings far more meney into the market and affords significantly better programming than having split markets does.
>
> Lumping them together seems to me a bit like putting
> Montreal, Quebec and
> Plattsburgh NY in the same marketplace. Or San Diego and
> Tijuana.

Arbitron will issue a SD-Tijuana book when they get the Mexican side running.

LOts of people say LA county and Orange county are very different, but the fact is they have the same media usage patterns and are, in many other senses, the same market.
>
> I know what your saying. Those other cities have an
> international border between them. Different cultures. And
> the Broward - Miami Dade line is .... what?

It is a classic trading zone, the original definition of a metro.
>
 
> > I would imagine this has some basis in the federal census
> > definition.
>
> Read this. Key lines are:
>
> A Metropolitan Area includes a city (or cities) whose
> population is specified as that of the central city together
> with the county or counties in which it is located.
> Metropolitan Areas may also include additional or contiguous
> counties when their economic and social relationships meet
> the criteria specified for metropolitan integration.
> Commuting, population density, urbanization and other data
> supplied by the U.S. Bureau of the Census are used to define
> Metropolitan Areas.
>

That is the Census definition, not the Arbitron definition of a market. Arbitron only loosly uses the OMB definitions. The question is why it is the same radio market, and that is simple: all of us who were managers and subscribers in 1980 voted and combining the markets won.
 
> That is the Census definition, not the Arbitron definition
> of a market. Arbitron only loosly uses the OMB definitions.
> The question is why it is the same radio market, and that is
> simple: all of us who were managers and subscribers in 1980
> voted and combining the markets won.

Because being in one bigger market rather thasn two smaller
markets benefits the advertising business and puts more money
in their pockets.

Not because it relates to what listeners want or need.

Which was my point in the wish list thread.

Thank you, David.

73s from 954<P ID="signature">______________
Prairie Home Companion Coming To Miami in Feb! South Florida Radio Pages (since 1995)</P>
 
Well, I do not have to go through customs when I enter Miami-Dade. Or have I just not seen the customs office? No one asked for a passport either.

But I can always tell when I am in Broward on I-95. That is where the billboards are. They go right up to the Miami-Dade line.


>
> I know what your saying. Those other cities have an
> international border between them. Different cultures. And
> the Broward - Miami Dade line is .... what?
>
<P ID="signature">______________
[email protected]</P>
 
> Well, I do not have to go through customs when I enter
> Miami-Dade. Or have I just not seen the customs office? No
> one asked for a passport either.
>
> But I can always tell when I am in Broward on I-95. That is
> where the billboards are. They go right up to the
> Miami-Dade line.

There are plenty of billboards in Dade, too, including
along I-95 southbound just south of the county line.
I think there were billboards for CC last time I passed
through.

Of course! South of the county line (and in part of
Broward), they've erected walls along I-95, to keep
the rabble out and the fumes and noise in.

Not that it helps much. People throwing rocks on I-95
were just in the news the other day.

> > I know what your saying. Those other cities have an
> > international border between them. Different cultures. And
> > the Broward - Miami Dade line is .... what?

Either County Line Road, the Turnpike Extension,
or a mere dotted line on paper.

73s from 954
<P ID="signature">______________
Prairie Home Companion Coming To Miami in Feb! South Florida Radio Pages (since 1995)</P>
 
Did the incident happen on a Saturday? Were any Jews wearing all black with black hats apprehended?

This incident has been known to occur on the Brooklyn-Queens Expressway in the Red Hook section of Brooklyn and in sections of Jerusalem on Saturdays.


>
> Not that it helps much. People throwing rocks on I-95
> were just in the news the other day.
>
><P ID="signature">______________
[email protected]</P>
 
Black hats

> Did the incident happen on a Saturday? Were any Jews
> wearing all black with black hats apprehended?
>
> This incident has been known to occur on the Brooklyn-Queens
> Expressway in the Red Hook section of Brooklyn and in
> sections of Jerusalem on Saturdays.

I'm not sure what to make of your posting.

But outside of cowboy movies, black hats do not mean bad guys.

Remember, Crocodile Dundee had a black hat.

> > Not that it helps much. People throwing rocks on I-95
> > were just in the news the other day.

73s from 954

<P ID="signature">______________
Prairie Home Companion Coming To Miami in Feb! South Florida Radio Pages (since 1995)</P>
 
Re: Black hats

This was a reference to Chassidic Jews throwing stones at cars in Brooklyn and Jerusalem on the Sabbath. Not funny since I had to explain it.



> > Did the incident happen on a Saturday? Were any Jews
> > wearing all black with black hats apprehended?
> >
> > This incident has been known to occur on the
> Brooklyn-Queens
> > Expressway in the Red Hook section of Brooklyn and in
> > sections of Jerusalem on Saturdays.
>
> I'm not sure what to make of your posting.
>
> But outside of cowboy movies, black hats do not mean bad
> guys.
>
> Remember, Crocodile Dundee had a black hat.
>
> > > Not that it helps much. People throwing rocks on I-95
> > > were just in the news the other day.
>
> 73s from 954
>
<P ID="signature">______________
[email protected]</P>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom