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Why are CHYR 96.7 ratings Low

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Why are 96.7 CHYR'S ratings so low, the station is almost exactly like 96.3 WDVD which ratings have around 1 million listeners, while CHYR only has almost 100,000 listeners, please reply
 
Uhhh because it's Canadian station, and mainly caters to Essex County, not Detroit. And it's signal does not reach far out of the east side.
 
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