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Why are mid-day jocks almost always women and afternoon DJs men?

On Urban stations, I always thought females were put in middays 10am-2pm to atrract women at work while playing R&B with little Hip-Hop? Hmm, Im thinking the afternoon jock 2pm-6pm is male playing 50/50 Hip-Hop/R&B to lead into the male dominated nonstop Hip-Hop night shows 6pm-10pm????????
 
I wonder if Jordan Graye is jealous that Kate Mccarthy is honored to be the only female working pm drive?
 
Is this true of other major markets or is it just Atlanta that is dominated by females in mid-day? It has been a while since I was behind a mike but back in the day, women were on staff as secretaries, receptionists, account execs, part time DJ's, news anchors and in a few cases holding down nights and overnights. The full time female DJ in morning, mid-day and afternoon drive was unheard of.
 
Rodney Ho said:
I did a check on local stations and found that 84% of mid-day jocks are women and 95% of afternoon jocks are men. Why this is I'm not exactly sure but I posted a blog entry about the topic. Theories?
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Because they've finished the Breakfast dishes and and haven't started Dinner yet?

KIDDING...I'M KIDDING.....
 
Tibbsie and bnaivar with funniest posts ever on a single thread. Well done lads.

In all seriousness, traditionally women have been sidekicks, traffic, mid-days or late night. Rarely do we find a a female handling AM/PM drive. Dunno if it's sexist or a marketing theory at work behind this.

WXRT-FM, Chicago's Terri Hemmert did AM drive by herself for 11 years. She now holds down mid-days (9a-1p) so she still gets AM drive credit in the book. Talk about consistency, she's been at the station for 36 years!
 
I can't really offer a good explanation as to why women are predominantly in middays, but I will say this: On the few stations that I've heard men doing middays, they sound awful. Maybe it's just a more soothing thing when you're just playing music and just trying to get through the workday. I just know that hearing a guy doing middays on anything other than a rock station just sounds abrasive to me. Maybe it has to do with moods.
 
whitfm said:
I can't really offer a good explanation as to why women are predominantly in middays, but I will say this: On the few stations that I've heard men doing middays, they sound awful. Maybe it's just a more soothing thing when you're just playing music and just trying to get through the workday. I just know that hearing a guy doing middays on anything other than a rock station just sounds abrasive to me. Maybe it has to do with moods.
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I thought Tripp West was great! Kevin Steele before him did a great job in middays at Star too. And a guy who I thought was an incredible talent was Ditch at 96rock. Steve Craig's a legend and... my numbers in middays weren't bad either!
 
Maybe it has to do with moods.

Maybe it has to do with having Seacrest on in middays ... just sayin'.
 
bnaivar said:
Because they've finished the Breakfast dishes and and haven't started Dinner yet?
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Albiet flawed, there is some truth to this rudimentary logic that women have familial responsibilities outside of their radio careers - e.g. child care. The midday time slot appeals to working Moms who have to drop off and pick up the kids from school.
 
Then you have Kaedy Kiely, who only does drivetime.
 
trhodes96 said:
whitfm said:
I can't really offer a good explanation as to why women are predominantly in middays, but I will say this: On the few stations that I've heard men doing middays, they sound awful. Maybe it's just a more soothing thing when you're just playing music and just trying to get through the workday. I just know that hearing a guy doing middays on anything other than a rock station just sounds abrasive to me. Maybe it has to do with moods.
Click to expand...

I thought Tripp West was great! Kevin Steele before him did a great job in middays at Star too. And a guy who I thought was an incredible talent was Ditch at 96rock. Steve Craig's a legend and... my numbers in middays weren't bad either!
Click to expand...

Agreed on Tripp West...I wasn't around to hear the guy before him. Tripp was one of the good ones because his delivery wasn't aggressive. Maybe that has something to do with the women-in-middays concept.
 
Back in the Sixties when there were really no women jocks, stations like WABC, WMCA, KQV in PIttsburgh, KDKA, and KRLA had the "smoother guy " on middays who was supposed to appeal to housewives. They often had nicknames like "Handsome" as in "Handsome Harry Harrison" on WMCA middays and "Handsome Henry DaBecco" on KQV middays. KRLA had Casey Kasem middays and he was considered low key and warm back then. On some stations like KDKA in Pittsburgh, the music was dayparted with Bob Tracey from 12-4 playing what now is AC and Clark Race coming on at 4PM with rock'n'roll and a faster delivery.
 
I would guess it has something to do with wanting to have a softer sound during the day to try to attract individual listeners at work. Just as many stations program their music a little softer during the day. I would think a man's voice would tend to carry more.
 
When I was a kid, I walked into WQXI at 2:50pm and saw Tony Taylor doing his smooth midday thing - dressed up in coat & tie with his office lamp on. Then, at 3pm, during news, BOOM - in comes Pat Hughes turning on the overhead fluorescents - open shirt, stack of records, energized and ready to do afternoon drive. They talked a bit, and Tony unplugged his lamp and took it with him.

The mood change was much greater than just hearing it on the radio. ;)
 
kal30005 said:
I would guess it has something to do with wanting to have a softer sound during the day to try to attract individual listeners at work. Just as many stations program their music a little softer during the day. I would think a man's voice would tend to carry more.
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Bingo. You have hit the nail on the head. Plus it is true that they have done the breakfast dishes, and have not yet started dinner....ROFLMAO...That was VERY FUNNY! Sexist....but funny!
 
Middays were usually "filler" between strong am/pm drive personalities and the easy going, friendly,non threatening pesonalities were considerd a good balance. The result was "sameness" and nothing unique was out there. 94Q, in the 70s put a great talent, craig ashwood on. With his Australian accent it was unique. I think the female mid day thing was again an effort to be unique but radio tends to move in a herd instinct. If one station does something everybody else joins in and soon what was different is now just like everybody else.
You'll never find a midday person with so much charisma that he or she takes away from marketing the morning show.
 
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