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Why can't Lite FM sound like this?

N

nd2023

Banned
Over the weekend there was an e-skip opening to Florida. I tuned to 93.1 and heard The Carpenters - Yesterday Once More. Since I liked the song I stuck around to hear an ID. It was Easy 93.1 WFEZ from Miami. Strong enough to completely wipe out WPAT. The next song was The Beatles - Do You Want To Know A Secret. Reminded me of the AC format I grew up with in the 90s and early 2000s and Sunny 104.5's soft AC format.

I of course tuned around trying to ID every station that was coming in. But I kept tuning back to 93.1 and I was amazed by its music selection. I listened to the station online when the e-skip faded, and could not stop listening!

I wish we had a soft AC format like that here. I stopped listening to the AC stations here because they're too uptempo. Rather listen to a full blown CHR instead. Seriously, I don't want to hear the same songs on 106.7 that I hear on 92.3!

Easy 93.1's doing well in the Miami ratings. Why can't the same format do well in New York?

Come to think of it, WFEZ is almost my perfect radio station. Its HD2 is dance Party 93.1 ;D

Playlist: http://www.yes.com/#WFEZ
Stream: http://provisioning.streamtheworld.com/pls/WHDRFM.pls
 
Let's see... Lite is #1 in New York, and WFEZ is #10 in Miami and follows several other AC's... why would Lite want to go for a format that doesn't perform as well. That doesn't make sense...


Also, offices have changed, gone are the stuffy days, people are more relaxed... PLUS, the 35-64 demo has changed. My mother likes a lot of the softer CHR stuff and she's pushing 60. People aren't as old, as fast as they use to be - not only in mindset but life. People are working into their 60's and 70's not dying by then these days. The world has changed since the old school AC days.
 
Justin Case said:
Also, offices have changed, gone are the stuffy days, people are more relaxed... PLUS, the 35-64 demo has changed. My mother likes a lot of the softer CHR stuff and she's pushing 60. People aren't as old, as fast as they use to be - not only in mindset but life. People are working into their 60's and 70's not dying by then these days. The world has changed since the old school AC days.
Click to expand...

I'm not buying that. I believe that Lite would still be the number one station, as they were, with a "classic lite" playlist. Their current programming is geared more toward the individual listener (a.k.a. Soccer Mom) as opposed to the entire office because of the PPM ratings system.
 
Easy 93 is a delightful listen, but it's Florida -- lots of retirees, and so it makes sense there to try to carve up the "Lite" pie into demo-targeted slices. (I know folks who've been down there and Easy 93 is heard in LOTS of stores & restaurants.) I think NY would make it a tougher sell. Would Lite still be #1 with more "classic lite" and less upbeat? Possibly, but the demos would skew older. That's the issue.
 
Wasn't Lite FM at the top back in the 90s when "Lite" was not a misnomer for the format?

I think an "Easy 93" in NYC would put a dent in Lite and CBS. Heck, if someone falls asleep to Easy 93 the PPM records TSL all night. Sunny 104.5 was doing well in Philly, knocking down B101 and Oldies 98 and was run on the cheap.

The closest thing we have is the Pillow Talk show on Lite 100.5 in CT.
 
sunny 104.5 did not have bad ratings when it ended at all so i dont understand why clear channel killed it if it was still on the air it would be doing very well with the PPM
 
Nick said:
Wasn't Lite FM at the top back in the 90s when "Lite" was not a misnomer for the format?

I think an "Easy 93" in NYC would put a dent in Lite and CBS. Heck, if someone falls asleep to Easy 93 the PPM records TSL all night. Sunny 104.5 was doing well in Philly, knocking down B101 and Oldies 98 and was run on the cheap.

The closest thing we have is the Pillow Talk show on Lite 100.5 in CT.
Click to expand...

I haven't checked my desk calendar today, but I'm pretty sure it's still 2011 and no longer the 1990's. Formats change, tastes change, demographics change. If it ain't broke, don't fix it. Lite FM is by no means broken. The top cuming AC station in the country, and one of the top billers. Why mess with what listeners and advertisers obviously feel is quite a good thing?
 
Mike said:
sunny 104.5 did not have bad ratings when it ended at all so i dont understand why clear channel killed it if it was still on the air it would be doing very well with the PPM
Click to expand...

Because it didn't bill squat. Which is about how much WFEZ is billing.

That's why Lite doesn't sound like WFEZ. Lite evolved, is still #1 and a huge biller. Seems that they've done something right.
 
Lite FM is basically just another clone of a top-40 radio station. Half the songs I hear on there could be played on Z100, 92.3, or KTU. For true "Lite" music I usually tune to 107.1 The Breeze.
 
Nick said:
Over the weekend there was an e-skip opening to Florida. I tuned to 93.1 and heard The Carpenters - Yesterday Once More. Since I liked the song I stuck around to hear an ID. It was Easy 93.1 WFEZ from Miami. Strong enough to completely wipe out WPAT. The next song was The Beatles - Do You Want To Know A Secret. Reminded me of the AC format I grew up with in the 90s and early 2000s and Sunny 104.5's soft AC format.

I of course tuned around trying to ID every station that was coming in. But I kept tuning back to 93.1 and I was amazed by its music selection. I listened to the station online when the e-skip faded, and could not stop listening!

I wish we had a soft AC format like that here. I stopped listening to the AC stations here because they're too uptempo. Rather listen to a full blown CHR instead. Seriously, I don't want to hear the same songs on 106.7 that I hear on 92.3!

Easy 93.1's doing well in the Miami ratings. Why can't the same format do well in New York?

Come to think of it, WFEZ is almost my perfect radio station. Its HD2 is dance Party 93.1 ;D

Playlist: http://www.yes.com/#WFEZ
Stream: http://provisioning.streamtheworld.com/pls/WHDRFM.pls
Click to expand...


If you listen on line you would also like WODS HD2 Boston "The Cove" "Soft Refreshing Love Songs"
 
atlantaboy said:
Nick said:
Easy 93.1's doing well in the Miami ratings. Why can't the same format do well in New York?
Click to expand...

Because Miami has such a high population of retired people (in their 50s and 60s)
Click to expand...

Miami does NOT have significantly higher percentage of retirees. It's not a low cost place to live. In fact, the average age of the Pittsburgh population is higher.

Because over half of the market is Hispanic, demographic comparisons with New York are really inappropriate.
 
Nick said:
Easy 93.1's doing well in the Miami ratings. Why can't the same format do well in New York?
Click to expand...

WFEZ is 17th in 25-54 in the last book in Miami, and trending to be perhaps 19th in June.

WLTW is #1 in 25-54.
 
ansky212 said:
Lite FM is basically just another clone of a top-40 radio station. Half the songs I hear on there could be played on Z100, 92.3, or KTU.
Click to expand...

It's about the half of the CHR list that they don't play, plus the gold and the presentation.

CHR is contemporary music for teens and young adults. AC is contemporary music for adults.
 
Nick said:
I think an "Easy 93" in NYC would put a dent in Lite and CBS. Heck, if someone falls asleep to Easy 93 the PPM records TSL all night. Sunny 104.5 was doing well in Philly, knocking down B101 and Oldies 98 and was run on the cheap.
Click to expand...

Sunny went on when the PPM was being tested in Philadelphia (2002-2003). It's no surprise that the format was killed before the PPM returned "live" in that market. Guessing how Sunny would have done when the PPM became currency is pure speculation, but it's obvious that CC did not want to see that massacre in real time.

And nobody has "knocked down" Jerry Lee's station.
 
Nick said:
I think an "Easy 93" in NYC would put a dent in Lite and CBS. Heck, if someone falls asleep to Easy 93 the PPM records TSL all night. Sunny 104.5 was doing well in Philly, knocking down B101 and Oldies 98 and was run on the cheap.
Click to expand...

Sunny went on when the PPM was being tested in Philadelphia (2002-2003). It's no surprise that the format was killed before the PPM returned "live" in that market. Guessing how Sunny would have done when the PPM became currency is pure speculation, but it's obvious that CC did not want to see that massacre in real time.

And nobody has "knocked down" Jerry Lee's station. Oldies 98 did so well in "preview" mode in PPM that it appears the decision to turn CBS-FM back to pop oldies was based in part on the PPM success of classic hits in Philly.
 
I would welcome WLTW Lite FM to a format like Easy 93.1 WFEZ in Miami...I know there are many artists not be played from the 1960s & 1970s on Lite FM.
 
MusicRadioUSA said:
I would welcome WLTW Lite FM to a format like Easy 93.1 WFEZ in Miami...I know there are many artists not be played from the 1960s & 1970s on Lite FM.
Click to expand...

And why should the top-rated and top-billing station in New York change its playlist to appeal to people out of the target demo? You want soft AC, go talk to Randy Michaels about 101.9.
 
Apparently, I believe WFEZ (Easy 93.1 FM) is modeled pretty much after WDUV (105.5) in Tampa Bay, which is in fact like Easy-is owned by COX Radio of Atlanta. Easy's playlist sounds very identical to The Dove's.
 
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