WHY CAN'T WE HAVE A TRUE OLDIES STATION?????????????

[BIGSTICK]

I think my show on Album 88 (Mondays at 8pm) is about as close as you're going to get to oldies in Atlanta these days. I play modern rockabilly ( as well as psychobilly, surf, and garage rock), but I also mix in a lot of early Carl Perkins, Elvis, Jerry Lee Lewis, Bill Haley, Big Momma Thornton, Gene Vincent, Ritchie Valens, Janis Martin, Link Wray, etc.

Sounds great. Do you take requests?

 

[andyfrom88]

Sounds great. Do you take requests?

I do. You can email me at pobfreak @ gmail.com or call the station Monday night at 404-413-9727.

 

[BIGSTICK]

Great...Thanks

 

[deadman]

??? You will get the same ole same ole from all the anti oldies crowd.. It will not work in the Demo's currently being sold. Oldies does not sell as a format anymore.. . If you want oldies then play them on cd, get a IPOD and play them that way... Most who would listen to oldies are dead... Take your excuse and insert... Damn this town, I hate the radio that exists now... BUT on a bright note, The Reg guys are back, and Rock 100.5 sounds like the old 96 rock, thats pretty cool.. I will take that for now, then I will hope and ask Santa for a oldies station.

Oldies from the 60's and 70's will never die. It will sure last a lot longer that the new sh## that is on the radio now.

How about biting the bullet and buying XM? That is the only way you will get oldies in Atlanta.

 

[BIGSTICK]

??? You will get the same ole same ole from all the anti oldies crowd.. It will not work in the Demo's currently being sold. Oldies does not sell as a format anymore.. . If you want oldies then play them on cd, get a IPOD and play them that way... Most who would listen to oldies are dead... Take your excuse and insert... Damn this town, I hate the radio that exists now... BUT on a bright note, The Reg guys are back, and Rock 100.5 sounds like the old 96 rock, thats pretty cool.. I will take that for now, then I will hope and ask Santa for a oldies station.

Oldies from the 60's and 70's will never die. It will sure last a lot longer that the new sh## that is on the radio now.

How about biting the bullet and buying XM? That is the only way you will get oldies in Atlanta.

Thanks,

But go back and read my posts.

 

[Mr_Place]

Dude, take your finger off the question mark key.

 

[jabba17]

??? You will get the same ole same ole from all the anti oldies crowd.. It will not work in the Demo's currently being sold. Oldies does not sell as a format anymore.. . If you want oldies then play them on cd, get a IPOD and play them that way... Most who would listen to oldies are dead... Take your excuse and insert... Damn this town, I hate the radio that exists now... BUT on a bright note, The Reg guys are back, and Rock 100.5 sounds like the old 96 rock, thats pretty cool.. I will take that for now, then I will hope and ask Santa for a oldies station.

Oldies from the 60's and 70's will never die. It will sure last a lot longer that the new sh## that is on the radio now.

I'm surprised that someone doesn't throw oldies on an AM signal (particularly some of these almost-a-daytimer stations like WGUN--surely a 1 share is better than the brokered garbage they air), or an HD2 signal. I'm assuming that a well-run station with a robust syndicated lineup like WCFO gets more from the syndication fees than they would make going it alone and getting minimal ratings.

Of course, if it's 70s oldies you want, DX on over to Majic 102.9 out of Clarkesville/Gainesville ( http://www.radio-locator.com/cgi-bin/pat?call=WMJE&service=FM&status=L&hours=U ). There's a lot of fun, small market oldies stations that rimshot Atlanta, although two of the biggest (Lake 102 and Sunny 100) bit the dust when Davis turned them into La Raza.

There's always Joe Weber's WMLB 1690, too, for a fun eclectic mix.

Joe Weber ruined 1690 pure plain and simple. WGUN would sound great playin oldies, if only whoever owns that station would figure out that the crap on the air over there is not appealing. Local Jocks playin great songs, like oldies and standards mixed, not the birdcalls at the top of the hour. Atlanta is a town that caters to Hip Hop, So called top 40, and sleepy slow A/C music. The sound of Fox 97 1.0 was great, or Sunny 100. Lake 102 was ok to say the least, It lacked real punch in the audio but none the less a pretty good station. They focused on songs that you dont hear all that often.

I'm not against a religious station like WGUN, but Salem's WNIV 970/WLTA 1400 beat the pants off of anybody else in terms of programming that's meaningful, inspirational, well-done, and not schlocky (except for the infomercial garbage they run on Saturdays). Leave the live broadcasts of church services to the full-service stations like WDUN and WIMO (and WCHK, if they ever make it back on the air with a proper schedule). WGUN needs to step it up-or hang it up-with their religious programming. If you want religion without the cornpone, 970/1400 is the way to go. I encourage everyone to check it out. They're not your grandma's religious station.

My point is, the big money (primarily Salem) has moved into the religion/gospel format niche, and raised the bar.

Roddy had a prescient observation a while back. He thought that the first of the 5 C's that put Latino programming on a real FM signal in ATL would do well. Well, Davis put Latino on WLKQ and finally got in Arbitron (Lake 102 never did). Then CC put Latino on 105.7, then 105.3, both of which have done respectably. Now, WLKQ is no longer in Arbitron. I wonder if it would be profitable for WNSY/WLKQ to move back to oldies or some other non-Latino niche format now that CC has moved into the picture and taken a lot of their listeners...

Also, don't forget how the radio landscape may change once PPMs come to ATL...

 

[theshshshadow]

Cause oldies suck? Whoops...I mean...Some oldies are alright...Why not just get XM or something?

 

[RoddyFreeman]

Now, WLKQ is no longer in Arbitron. I wonder if it would be profitable for WNSY/WLKQ to move back to oldies or some other non-Latino niche format now that CC has moved into the picture and taken a lot of their listeners...

WLKQ does show up in Arbitron. As a matter of fact, in the TSA, the WLKQ/WNSY combo is ahead of WBZY. They're showing up in places like Dalton.

Since WLKQ flipped to Spanish, billings have gone way up. The old Lake 102 was selling spots for $25. La Raza sells them for $150.

 

[Roach Radio]

It would be interesting to see what the WNSY/WLKQ combo would do after a year of a good oldies format.
Not your 100-200 song station, but a real oldies station like....Hmmmm...Sunny-100?

 

[bnaivar]

For what it's worth Brent, I'm with you. I like oldies, I'm 51 years old, and I don't see why Atlanta can't support an oldies station.

 

[DToTheJ]

John Roach here,aka Jumpin' Jack from Sunny 100. I would just like to thank those who recognize that Sunny 100 was a great oldies station. It was great because of Scott Evans (formerly of Z-93) diligently programming it to sound as much like a "powerhouse" Atlanta station as possible. Bob Bailey (Atlanta radio legend to put it mildly) was the afternoon show, and I did mornings. We three Atlanta radio vets did our best to make a 25kw rimshot station sound as much like a major market station as possible with what we had to work with, and I am proud of how the station sounded, and how many loyal listeners we had in North Ga.
I don't remember how big our playlist was when Greg Davis put a bullet to the back of Sunny 100's head, but it was probably 500 to 700 at least, you'd have to ask my P.D. Scott Evans.
If an Atlanta station would pick up the oldies format the way it was on Sunny 100 it would make money, either on an FM or a decent AM signal.

Roachman out

As proprietor of the Internet version of "Roach Radio", I bow to you, sir! ;D

 

[InTIMadate]

I would say misperception, not discrimination.

Most media buyers are young and don't consider the cash being held by boomers. A two year recession will change media buying habits. As you pointed out, the under 35 audience is maxed out with little job security. They're already cutting back on their purchases and use of gas. A recent marketing article stated that half the wealth in the US is being held by people over 55. If the young demo craps out due to recession or inflation, agencies will change their targets and follow the expendible cash.

Currently WODS, Boston, WOGL, Philly, and Kool in Phoenix are holding their own and generating millions in profit. Cox's track record with Oldies is horrible. They ruined established brands, burned out music test and blew up a number of successful station in hopes of targeting other niches. It will take another company to reintroduce Oldies to Atlanta. And contrary to other opinions, it can make big bucks. Just ask Dan Mason.

 

[BIGSTICK]

For what it's worth Brent, I'm with you. I like oldies, I'm 51 years old, and I don't see why Atlanta can't support an oldies station.

AMEN, I am glad someone is on my side.. Thanks

 

[RTibbs]

Since it only took 31 posts, you might be on to something.

 

[BIGSTICK]

Since it only took 31 posts, you might be on to something.

Hope so.... ;D

 

[Inside your head]

dude evrything on fm is oldies now. u got 80s 70s 60s. how far back u wanna go cuz the only thingu cant hear in atlanta is NEW music

 

[fortt3]

dude evrything on fm is oldies now. u got 80s 70s 60s. how far back u wanna go cuz the only thing u cant hear in atlanta is NEW music

Playing the same 200 song playlist with some 60's and 70's rock does not make for an oldies station.

BRENT - I'm with ya, man.

 

[middlega]

Most media buyers are young and don't consider the cash being held by boomers.

Umm ... most "media buyers" don't have control over the targets for advertising. That's generally coming down from the client or from planners in conjunction with the client. Now whether the advertisers are always targeting properly, that's one I won't argue about.

But for as much disdain as I hold for the average kiddie buyer (that has less time in the business than I've spent in the station bathroom between records) they really aren't to blame for this particular issue.

 

[OnTheAir123]

Good Times And Great Oldies!! 1030AM 5KW

http://www.radio-locator.com/cgi-bin/pat?call=WEBS&service=AM&status=L&hours=D

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