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Why couldn't variety shows adapt in the 70s?

It's the nostalgia factor, and the fact that current artists aren't releasing much in the way of Christmas songs. No one young is going to Spotify looking for Andy Williams singing "Canadian Sunset"
 
Bing Crosby's White Christmas is still played all the time on the Housewife Rock... er, I mean Soft AC... stations during their Halloween-to-Christmas Day extravaganzas, despite being originally released in 1942. And it wasn't even a Christmas song, per se.

The song "White Christmas" was written for and introduced in the movie "Holiday Inn." Next time TCM shows it, watch it. The plot is about an entertainer, semi-retired, who opens an "inn" (actually a night club in the country) only open on holidays. Each song in the movie is connected with a specific holiday, including "White Christmas."
 
In what alternate reality is "White Christmas" not a "Christmas song"?

In that it was recorded (the first time) on May 29, 1942, and released that June 30. That's what I meant.
 
Now that this thread has weaved from variety shows to Christmas, it bears mentioning that we typically will see a lot of Christmas specials that use the "variety template." Quite a few recording artists have hosted Christmas specials that feature music, comedy, and other elements that are drawn from old variety shows.
 
In that it was recorded (the first time) on May 29, 1942, and released that June 30. That's what I meant.

"Holiday Inn" was released in the US on August 04, 1942. It was in the production when Pearl Harbor was attacked, so "White Christmas" would have been recorded for the soundtrack prior to May 29th. This recording, by Crosby, was a solo version, unlike the duet in the movie. In post production, it became apparent "White Christmas" would be the hit song from the movie and Crosby recorded a cover version. The song won an Oscar the following year.
 
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