• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Why did FM succeed?

I was born on the cusp of FM radio's rise. I grew up hearing tales of how my grandfather's partners in his station insisted on selling off their FM frequency because no one was listening to FM and there was nothing they could do with it. I still remember being able to buy portable radios that only had AM; FM radios cost extra. Our family's car, a 1970 Chevy, only had an AM radio. Everything you could possibly want to hear was still on the AM dial, so there was no real need for FM.

Fast forward 15 years to the mid 1980's. AM is all but declared dead. All of the serious listening is done on FM. Now the situation is reversed and you'll see some FM only portables but no AM only. The only thing that keeps AM on its feet is the arrival about four years later of Rush Limbaugh and the AM talk revolution.

Was FM the better product? Of course. It solved most of the technological limits of AM. It had its weaknesses, too, but the improved sound quality and stereo transmission were definite improvements. But it took ages for FM to even compete with, let alone supplant, AM.

My question is, what finally pushed FM into a position where it could dominate? What was the impetus that got people to buy or use FM radios? What was, in today's parlance, the "killer app" that made FM the primary radio format? Was it programming? Cost of receivers? Some mandate like requiring FM-capable radios in cars?

I ask because, leaving aside the pros and cons of IBOC and the current HD system, I want to know what will have to happen to allow digital radio to come into its own in the US. What will be the factor that eventually leads to digital radio (IBOC or a new format down the road) being accepted and possibly overtake one of the analog formats.

Your thoughts, please?
 
One very simple answer: The first FM rock stations appeared, circa 1967-68. That was the beginning of the end for AM.

Before that, FM was the geezer-band, with elevator music, jazz, and classical ruling the airwaves - along with little to no advertising to pay the bills. Others, especially in smaller markets, just simulcasted their sister AM station.
 
The rise of FM might have begun when the FCC set limits on the amount of time an FM could simulcast their AM sister station. At this point broadcasters were forced to put original programming on the FM side. It could have very well been the availability of these formats that made FM a 'must have' in the consumer's mind.

Programming would have to be a reason. At that point most AM stations, regardless of music format, were full service with news on the hour and usually the half hour. Most AM stations were running 18 minutes an hour of commercials every hour they could. FM offered virtually all music, typically automated and very few commercials (I remember a Kansas City FM bragging they were almost up to a commercial an hour on average). A short time later, 20-20 news would appear and "more music": on the AM dial...no more 'one in a row' but maybe '3 in a row'. With more music came less DJ chatter. The AM dial had begun responding to the FM dial which was still struggling. Album Rock came to FM and brought a new group to the dial. Yes, most FMs were automated beautiful music, classical and jazz, the very demographic with the cash to buy the HiFi system for the living room.

The AM daytimers that encouraged people to move to the FM dial at sunset to continue to hear the station may have helped.

Certainly the FM radios came down in price and became available in more than just the HiFi. This aided FM and I am not sure if anything was 'mandated' by the FCC to cause this to happen but I suspect FM radios went the route of the calculator that was about $100 when they came out...probably $400 to $500 in today's dollars.
 
I have to agree with Keith -- the main reason was the appearance of progressive rock stations on the FM dial in the late '60s. We baby boomers were (and still are) a demographic juggernaut and were beginning to enter college and/or the workforce. We were burned out on top-40 and the new FM rock stations complemented our new "rebellious" and "free" young-adult lifestyles. The facts that FM sounded much better, was in stereo, had a consistent signal day and night, and had "underground" overtones helped immensely. The FCC's restrictions on simulcasting and the availability of marginal FM stations whose ownerships were will to "try anything" didn't hurt either. I still remember my father telling me that as I got older I would start appreciating Frank Sinatra and stop listening to The Rolling Stones. I'm 62, and it hasn't happened yet!
 
You’ve explicitly asked two questions: (1) What finally pushed FM into a position where it could dominate? (2) What will have to happen to allow digital radio to come into its own in the US?

Before I answer those questions, I first have to answer a third question that was implicit in your first: What kept FM, despite its obvious advantages, from becoming dominant for so long?

Wideband frequency modulation was developed privately by Edwin Howard Armstrong, a professor of electrical engineering, in his basement laboratory at Columbia University. His work was not supported with corporate money, much less done in a corporate environment.

Armstrong was known as “the Major,” a reference to his days in the Army Signal Corps during World War I, when he developed the superheterodyne. He became independently wealthy in the early 1920’s by selling RCA exclusive rights to the superhet (he was allowed to own the patent and license it for commercial uses while the government retained the right to use it royalty free).

FM was privately demonstrated for RCA engineers during the summer of 1934, and they were privately very enthusiastic about it. FM signals were transmitted from the top of the Empire State Building, using the antenna (and finals) of RCA’s experimental TV station. The power was only 4,000 watts. The FM receiver was in the Haddonfield home of an RCA engineer. During a thunderstorm that made both KYW and WCAU unlistenable, the experimental FM receiver was able to clearly copy not only NBC Red on the main channel, but also NBC Blue (which became ABC in 1943) and a facsimile of the front page of the New York Times on FM subcarriers.

But RCA CEO David Sarnoff saw little promise in a superior aural service. He was far more interested in developing television. What’s more, the ability of FM stations to form networks without AT&T landlines made it not only a minor threat to AT&T, but also a serious threat to RCA’s NBC networks, and even to rivals CBS and Mutual, raising the spectre of more program choices from new start-up networks operating on a shoestring budget. That’s why the FCC was pressured into kicking FM out of its pre-war band and relocating it in its present three-meter band in 1945—an action that set FM back a decade by making all existing transmitters and receivers obsolete overnight.

An interesting side note, Pab, since I know that you live at the fringe of the Philadelphia market: WFLN, as recently as the early and mid-1950’s, used to carry some of the old WQXR Network offerings by picking them up off the air from an Allentown station that picked them up from WQXR. So the concept of a network without landlines survived here and there at least that long. Of course, that was before the advent of GE-Zenith stereo, with its noisy double-sideband, suppressed-carrier stereo difference signal.

In his landmark 1936 paper, Armstrong himself noted the superiority of FM subcarriers. But in 1961, transistors (never mind chips!) were still found mostly in portable radios, and the extra tubes for the Crosby FM stereo system, which used an FM subcarrier for the difference signal, would have made a significant difference in the cost of receivers. And having a medium-band, if not a wideband, subcarrier would have left no room for the SCA services on which so many FM stations were absolutely dependent financially. That’s why to this day we’re stuck with a noisy, half-AM system for stereo FM. If a Crosby-type all-FM system had been selected,

Returning to the question of why FM didn’t take off earlier, consider the fact that it wasn’t being promoted. The majors were just squatting on the FM assignments, but did nothing to protect their interests in the FM band, much less promote FM. As recently as 1963, CBS didn’t care when the late Dave Kurtz applied for a Philadelphia short-spaced co-channel to their NYC O&O. Today that station is WBEB – B101, the most successful independent in the country.

Contrary to what KeithE4 said above, simulcasts of sister AM’s wasn’t limited to small markets. In many major markets, about half of the FM stations were simulcasting AM programming all or part of the time. And of those that weren’t, not even the “Beautiful Music” stations attracted only “geezers,” if by that you mean listeners over 60, or even over 50. They had a significant 35-44 share. And jazz stations attracted some college, and even high school, listeners (like me).

But Keith got one thing right. It was the rise of “underground” or “progressive” rock stations appealing to the high school and college kids in the late Sixties – together with the gathering momentum of pioneering all-stereo “BM” stations like WDVR (now AC B101) appealing to their parents – that marked the real beginning of FM as a mass medium.

And let’s not forget the rise of album rock, and the interest that generated in component stereo systems (usually with receivers instead of amplifiers), as a factor in FM’s growth.

Still, FM’s aggregate Arbitron share nationally didn’t surpass that of AM until Spring 1978, by which time FM penetration in cars had finally reached critical mass.

Now what will it take for digital radio to succeed in the US?

Don’t expect it to work out at all on AM. The laws of physics preclude that.

But the prospects on the FM band aren’t much better. While not nearly as bad as medium wave, VHF is still not very suitable for digital signals. Consider that the FCC granted WPVI’s request to quadruple its power on channel 6 after the analog shut-off. (Yes, WHYY is still on channel 12, but that’s much higher in the spectrum – and it’s still more vulnerable than the UHF signals. Remember that KYW-TV and WCAU are actually on channels 26 and 34.)

And if FMeXtra works better that Iniquity’s “HD” FM, that’s only because the digital signals of the former are subcarriers of an analog FM signal!

You also have to remember who developed “HD” IBOC. CBS was a key player in the USA Digital Radio consortium. And it was CBS Labs that came up with the pathetic FMX system (which had nothing to do with FMeXtra). See http://en.wikipedia.org/wiki/FMX_(broadcasting)

If digital aural broadcasting ever succeeds, it will be through broadband internet. But wireless internet will not – can not – provide the bandwidth needed for audio that equals analog FM under good conditions. So I think that analog aural broadcasting will remain dominant for the foreseeable future.

Finally, I have no patience with those who try to draw a false parallel between the struggles of FM in its early days, when the dominant forces in broadcasting were trying to suppress it, with the problems of the Iniquity IBOC system today, when the majors, at least initially, were solidly behind it. Their arguments are self-serving and mendacious. Few stations have increased FM IBOC power, because there’s obviously no ROI. It’s just a matter of time until both “HD” and the company behind it disappear. And good riddance!
 
local oscillator said:
I still remember my father telling me that as I got older I would start appreciating Frank Sinatra and stop listening to The Rolling Stones. I'm 62, and it hasn't happened yet!

I remember my parents telling me something very similar and, like you, it hasn't happened yet.

But.....I have developed an appreciation for Big Band/Swing music (although not necessarily with Frankie doing the vocals).
 
Many good answers in this thread, but in my opinion, the major reasons were the mandate that all radios be AM FM and not one band only. Also, as mentioned earlier simulcasting rules changed which allowed for new formats to emerge. And also circular polarization had a massive impact on reception improvement. Reception problems caused by reflection of signals off tall buildings in downtown areas was really helped by circular polarization.
 
In Australia, FM took a long time as TV stations occupied the FM band. Thus many of these TV stations had to move before FM could become widespread. Just 1 TV station would hog 1/2 the FM band - eg Ch4 occupied 95.25 ~ 100.75 Mhz.

dxer2_2000
 
And also circular polarization had a massive impact on reception improvement.

Yes, that's what made FM in cars practical. Does anybody else remeber those ridiculous-looking "halo" attachments that clipped onto the top of your car antenna before circular polarization? You needed one to get more than a few strong FM signals on the old under-dash Motorolas in the early sixties.

(Horizontal polarization alone was originally used for TV and FM because most atmospheric and machine-geeratednoise is vertically polarized. And it was easier to mount horizontal rooftop antenna on rotor.)
 
Circular polarization, radios with both bands were all contributors to FM taking off. Keep in mind that in the FM take-off period in the mid 70s, there were still a bunch of Class C stations operating at 500 feet, or less. The horizon was FM's biggest foe. Orban's Optimod contributed mightily to the viability of FM.

That said, FM took off because owners started programming and putting talent on the FM stations. No more IGM automation systems cranking out the hits or beautiful music. The adoption of FM was content driven.

HD radio, on the other hand, is not content driven. It's just like the AM stations of years ago who simulcast their audio on their FM's. HD-2, HD-3, well...no one's home. It's automation-land. Nothing different from the 70s, except the computer plays the music rather than a rack of Scullys.

Will the consumer rush to buy HD radios to receive what they hear on their existing receivers? If the HD promoters expect the HD-2, 3 channels are to drive receiver sales, that's kind of like expecting someone to rush out and buy an SCA receiver.

Last I checked, SCA receivers were available in build it yourself kit form. Wait, maybe that's the answer for HD radio. Build your own HD radio. Kit sales would take off for those do it yourself builders who could afford the iBiquity license fee.
 
Pab Sungenis said:
My question is, what finally pushed FM into a position where it could dominate? What was the impetus that got people to buy or use FM radios? What was, in today's parlance, the "killer app" that made FM the primary radio format? Was it programming? Cost of receivers? Some mandate like requiring FM-capable radios in cars?

Two things happened in close proximity.

First, pop music started dividing into polarized subsets. Steppenwolf and Jefferson Airplane came before FM progressive / freeform / album rock. What was first called "chicken rock" and later adult contemporary was the growing rejection of harder sounds. And then rhythmic material filled in the gap between Motown and r&b. At the same time, country was growing, and Beautiful Music was leaving the standards era behind with new European material of the likes of Paul Mauriat who even crossed over to TOp 40.

At the same time, the FCC required a near-elimination of simulcasting in an effort to push the nearly thirty year old FM medium.

The first beneficiaries were the Beautiful Music stations because the FCC initiative caused the best programmers to create syndicated and taped formats that quickly occupied top ratings positions as Beautiful Music moved from a bunch of albums and a board op to very carefully thought out formats.

The progressive stations brought hard rock fans, and those stations soon evolved for the most part to more structured AOR stations. Top 40 moved to FM in a major way in the early 70's, and AC evolved soon after. The fact that most FMs limited commercials helped, too, and the increased demand brought radio prices down.

By 1977, FM had 50% of the audience.
 
stacker said:
That said, FM took off because owners started programming and putting talent on the FM stations. No more IGM automation systems cranking out the hits or beautiful music. The adoption of FM was content driven.

Bueautiful Music was THE format of #1 stations in the mid-70's and well into the 80's.

And the format was a lot more than an automation system. It was Shulke, Bonneville, Kalamusic, RPM, Churchill, IGM, Peters, RPM, Drake Chennault, TM, and others. Look at ratings from the period and you will see this format often having two or three of the top 10 stations in many markets.

It was the FCC order in 1967 that forced simulcasting owners to do new programming.
 
sbe1 said:
Many good answers in this thread, but in my opinion, the major reasons were the mandate that all radios be AM FM and not one band only.

There was never a madate that all radios receive FM as well as AM. That's urban legend.
 
There are several good answers here, clearly indicating that there was no single "smoking gun" that sparked FM growth.
Certainly, the FCC mandate ending most simulcasting in the mid-60s was a contributing factor. The emergence of progressive rock stations attracting the Baby Boomers was another. But there are several others:
1) Demographic -- Urban strife in the 60s drove the upwardly mobile middle class out of the cities into the suburbs, where many AM stations had marginal signals. Suburban sprawl created new malls, office parks, etc. With the people and the workplaces in the suburbs, FM programmers and advertisers saw a huge opening to super-serve the suburbs. By 1977, the modern AC and AOR formats were born, and more CHRs were flipping to FM.
2) Economic -- There was a correlation between people who bought stereo tuners for their homes and cars and the affluent consumers that advertisers wanted to reach. With Baby Boomers entering the workforce in big numbers in the early 70s, this correlation became more obvious. Solid state technology also made home hi-end audio more affordable for young adults. With more disposable income, buying even a mono FM car radio converter became an attractive option for millions of young consumers.
3) Psychographic -- FM was "cool" for young adults because, at the time, it truly did have fewer commercials and more music per hour than AM. Of course, that all ended once FM became successful -- but the FM stations kept up the illusion for several more years by insisting they had "less talk and more rock."

After years of muddling along, FM listenership grew by leaps and bounds after about 1976. It's my belief there was an enormous amount of pent-up demand for FM radios because of the recession of 73-4. If the recession hadn't happened, FM growth would have been steadier a few years earlier.
 
This is a very interesting thread with lots of accurate history. As you can probably see, there was no single "killer app." that made FM radio take off. There were a great number of events and circumstances that led to its success. If HD Radio ever does become a success, it is likely that it won’t be for any single reason either.

One thing that hasn't been mentioned in this FM discussion is the Viet Nam War. In an odd sort of way it influenced the success of FM. As we all know, it was a very painful time in US history. If nothing else, the anti-war movement bonded a lot of people together who weren't exactly sold on the merits of participation, especially if it came to their participation.... Underground radio (and its music) helped fuel that movement.

Those who went to serve their country and returned relatively unscathed, frequently landed state-side with new found treasure. The Base Exchange or Post Exchange stores that were only available to military personnel, did a very brisk business loading up GI's with high quality stereos. It came from previously unheard of Japanese companies like Pioneer, Kenwood, Sansui, TEAC, JVC and a host of others. The prices charged at the BX were WAY less than the civilian prices similar products available in the US. It was high quality audio equipment at rock bottom prices, and it came back home by the ton. It isn’t that unusual to find some of it still in service.

The really coveted item was a reel-to-reel tape deck so you could play your own collection of songs, and do it your way. Think "really heavy ipod." Usual vendors were the likes of TEAC, Roberts, Akai and others that eventually became household names. These tape decks seldom had built in speakers, so a receiver and some speakers and/or headphones were required purchases.

Generally speaking, people purchased receivers rather than separate components. They were equipped with not only AM but FM Stereo tuners. Upon returning home, it was discovered that FM radio really did sound very good, and there was usually at least one station in your home town that played "your kind of music." It was the same songs that on the tapes GI's swapped with each other, and not the sanitized stuff that you'd hear on Armed Forces Radio. Since you could only listen to your own tapes for so long before you got sick of them, FM radio provided variety and a sense of “belonging” to an entire generation.

All of this took the Hi-Fi Stereo hobby to new levels. It was no longer elitist. Anybody could play. In the 1970''s and 80's the aftermarket auto sound market bloomed to huge proportions. The quest for quality audio and the popular music associated with it belonged to the masses. Radio was quick to pick up on it. An entire generation was listening to FM, in a similar fashion that an entire generation is now plugged into their ipods.

Of course that is not the only reason why FM succeeded, but it is interesting to reflect on history from time to time and see how seemingly unrelated events cascade to make something much greater than the individual parts.

So what will it take for HD to become accepted? I don’t know, but I’m a big believer that those who don’t understand history are destined to repeat it.
 
This has been a great discussion.

My two cents:
1. It's got to be a reliable technology that's better than analog FM. Ibiquity is not. Maybe something else will come along that will be reliable. The receivers have to be inexpensive too. It's hard to sell people on the idea of getting digital radio if the radios are 50-100 dollars each.

2. Offer programming you can't get elsewhere. The technical quality upgrade between FM and digital can be quite good, but it's not enough to get people to switch. Offering more programming and programming you can't hear on analog FM is a good way to sell people on the new technology. Ibiquity is trying to do this, but the technology is just not reliable enough for this to work.

3. Sad to say, but you've got to convince a lot of people to actually listen to radio. Iphones, Ipods, CDs, MP3s.. you name it.. are all becoming a primary source of music and news for many people. It's fine to recite all the studies that show radio has a lot more listeners, but that won't be the case down the road. You've got to offer something people cannot get over the net and sell that idea to them every single day. If you don't overcome this problem, you can create the world's best radio technology ever and have few people listen to it.
 
I think there are (as others have noted) many factors in the success of FM radio, but I believe it was the advent and growth of underground-progressive-AOR that was the real factor, along with the fact that it worked and you didn't really have to fiddle with it too much, or in other words it was the content and accessibility, you could listen to "cool" music that was not played on AM top 40 or rarely. I remember the first time I heard WBCN 104.1 Boston, it was like a revelation to me, they were playing rock album cuts, jazz, folk music, doing hipster commercials live for the local head shop, putting people together who needed a hitch hiking partner for their 2 dollar trip to San Fransisco, etc. It was the content and also there was a great medium available which was barely being used at the time.

FM worked, not as well as today but it worked, I could pull in WBCN Boston on a console stereo in 1969 and it did not drop out and was very listenable.
IBOC would not go anyplace even if it had great content like the cultural shift had that was played out on FM radio in the early 70's because the technology is terrible and no one would hear it except for a few radio geeks and professional like who populate this place.

I remember beautiful music on FM, we had WSRS 96.1, Worcester's Stereo Radio Station playing beautiful music, of course I hated it, I wanted to hear The Beatles and The Stones and they were on AM radio so that's what I listened to. I have come to appreciate many different styles of music even Frank, Latin, Jazz etc. but I still love The Beatles and The Stones, MC5, The Sonics, etc.
 
Thanks for the frank discussion. I tend to agree with the opinion that IBOC as it is constitutes a failure and personally think we'd be better off carving out a new band from vacated VHF TV channels for something similar to the European DAB systems. But that said....

If one of the matters is programming, shouldn't multiplexing be a natural solution for this? Under-served formats would be right at home on a station's HD2 and HD3 channels. And if reception could be improved (if that's even possible with existing technology and standards) and prices of receivers could be lowered, some of those formats might provide an impetus similar (although obviously not as effective) as what AOR rock gave FM.

Right now, leaving aside for a moment the technical problems and the cost of receivers, the main problems I see with HD2/HD3's have been brought up elsewhere in this thread:

* Lack of programming
* Poor programming when there is any.

One way to solve this would be to do what the FCC did for AM in the 1970's: restrict simulcasting. Look at CBS's FM's in Philadelphia right now (since that's the market I'm on the cusp of; I'm right between it and Atlantic City). All but one of their HD channels are just rebroadcasts of their AM stations. (WYSP has KYW on its HD2 and WIP on its HD3; WOGL has an all-70's format on their HD2 and WPHT on their HD3). Granted, it's nice to hear KYW in the clear while almost all of my town is in a virtual null in their signal, but it's not something I would go out of my way to buy an HD radio for.

I doubt we'd get away with mandating stations add multichannel if they're broadcasting in digital, but at least we could make it so if they do decide to do multichannel, then they have to do something new with it.

Another approach would be for some enterprising companies out there to start striking deals and LMA a few station's HD2s. I can't think of any restrictions in current law or regulations that would stop a station from leasing one of its digital multiplex channels, especially if they're given a good cut on the ad revenue. If a company were to offer to pay for the extra encoders for the station, then pay a flat monthly rent and/or share of ad revenue for part of the spectrum that a station already broadcasting in digital isn't doing anything with, I can't think of a single bean counter in management who would see that as a bad thing. These new companies would also have an impetus to provide some original programming not available elsewhere on the dial in a market, and something worth listening to at that.
 
FM had its own band. Imagine if instead they tried to use frequency modulation on the AM band with 50 kHz deviation.
 
OldNumber7 said:
1) Demographic -- Urban strife in the 60s drove the upwardly mobile middle class out of the cities into the suburbs, where many AM stations had marginal signals.

That's an excellent point, and one that explains today why there are less than an average of two viable AMs in each of the top 100 markets.

But another part of this is the fact that there are several times the number of FMs as fulltime AMs in most places. If you count only reasonably decent AM signals, there may be four or five times the number of FMs.

By 1977, the modern AC and AOR formats were born, and more CHRs were flipping to FM.

AOR was born at WQDR in Raleigh around 1972, and was widespread within a couple of years... CHRs started popping up all over around 1972, and by '75 there was at least one in just about every markets. AC was evolutionary, and it is kind of hard to pin down as today's ACs have little in common with those that were developing in the 70's.

Psychographic -- FM was "cool" for young adults because, at the time, it truly did have fewer commercials and more music per hour than AM. Of course, that all ended once FM became successful -- but the FM stations kept up the illusion for several more years by insisting they had "less talk and more rock."

I recall FMs still running 8 minutes of spots, on purpose, well into the 80's. The change in many cases was Docket 80-90 at the end of the decade, allowing upgrades, move-ins and new stations in many markets and cheapening rates so stations had to add units... and that's even before consolidation.

After years of muddling along, FM listenership grew by leaps and bounds after about 1976. It's my belief there was an enormous amount of pent-up demand for FM radios because of the recession of 73-4. If the recession hadn't happened, FM growth would have been steadier a few years earlier.

If you look at the numbers, the growth was simply gradual, going from well under 10 shares when the FCC mandated the end of simulcasting in 1967 to 50 shares at the end of 1977. Percentage wise, the biggest growth was in the early 70's, because doubling nothing is easy...
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom