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Why did Gen X fail?

W

wpxt

Today I was in the mood for 90s music and searched google for Gen X Radio stations and found one left- 100.5 Gen X Louisville. What happened to 106.1 Tulsa? Did the format die and I didn't know it? I was hoping it would become popular.
 
So.....why did they name a *1990s-oriented* service after Generation X? "Gen-X" would be an appropriate name for a 1960s-early 1980s format, since that's that generation's time frame.

But why the 1990s? "Gen-Y" would be more appropriate.
 
Darth_vader said:
So.....why did they name a *1990s-oriented* service after Generation X? "Gen-X" would be an appropriate name for a 1960s-early 1980s format, since that's that generation's time frame.

But why the 1990s? "Gen-Y" would be more appropriate.
Click to expand...

Gen X is people born between 1964 - 1980. The corporate folks seem to only be interested in the younger part of that demo, so that is why you get a 90s leaning format.

I created a format for the upper end of that demo, but there was no interest when I tried to sell it to radio. While there may be other factors involved, the decision makers don't seem interested in the older demo. That's my professional opinion.
 
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