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Why did HBO/Starz not get into kids programming?

Why did HBO/Starz not get into kids programming? Netflix/Amazon/Hulu since they started have focused on kids TV shows as well as programming for an older audience to entice subscribers. HBO have recently acquired the rights to Sesame Street but other than that it's not something they tried at all. Netflix has deals with DreamWorks to have their kids TV shows on its platform. The streamers see kids programming as a way to cater to a family audience. Why didn't/don't HBO/Starz develop their own kids shows to take on Disney/Nickelodeon/CN like the streaming services have?
 
The market seems to be saturated already. HBO/Starz could develop some shows or acquire existing shows (as noted, HBO has Sesame Street), but would they really want to take that chance? With so many options for kids programming plus there are many shows over the past 20 years that are mere flickering memories that it'd be a crapshoot if they were acquired.
 
HBO was the first home of Fraggle Rock, wasn’t it?

I have no doubt they monitored the landscape and researched their customer base to understand where their investments would yield the most bang for the buck. Netflix et al built their models (Netflix’s origins in mail order notwithstanding) in a different era and with different realities.
 
The premise of the OP is wrong.

HBO has HBO Family. Previously, there were some children's programming on HBO in the morning hours.
Also, since the launch of Cartoon Network in 1992, HBO has had a sister children's network on basic cable.

Starz similarly had separate services called Starz Kids and Starz Family in the 90s, which later merged into Starz Kids and Family. That channel still exists today.
 
Seems like the OP is too lazy to do his own research, or has been under a rock or something. Like someone else mentioned earlier, HBO has been producing/airing children's programming at the very least since the early 80s...Showtime did as well (remember "Fairy Tale Theater"?).
 
Fraggle Rock aired on Disney Channel when Disney Channel was a premium channel. Shelley Duvall’s Faerie Tale Theatre also aired on Disney Channel back in the day.
 
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