• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WHY DID I?-MAGIC 106.7

M

MR. JAROME_CALVIN

Magic 106.7 ask their listenners to fill out the feedback, they send you the Music Feedback on the email and you get to fill it out and listen to the music. You can tell them what you like and dislike about their music and their station.


At the current moment, for me, they are ok. At my weekday job, this is the only station we have on at our company. I'm not a big fan of this music. But it is ok, most of the host are great. I just wish they would listen


Why advertise feedback and not listen to the listenner?


I filled it out, took my time on my free time (which is hard for me to get to a computer) and they don't listen to me. It's fustrating.


Just once, I would like that station to play some good music that they should play (Ruben Studdard), (New Changing Faces music), New Lionel Richie music, it is so fustrating that I do this for nothing


I don't mean no harm to no one, just play good music. There are people out there who like good music, but some of these people ONLY have that one option to listen to Magic 106.7 (not by choise)

Radio management should listen to the people


Dan Justin is one of the best on there. I wish David O'Leary was on there more often.
 
LAUROJRM said:
Magic 106.7 ask their listenners to fill out the feedback, they send you the Music Feedback on the email and you get to fill it out and listen to the music. You can tell them what you like and dislike about their music and their station.

At the current moment, for me, they are ok. At my weekday job, this is the only station we have on at our company. I'm not a big fan of this music. But it is ok, most of the host are great. I just wish they would listen

Why advertise feedback and not listen to the listenner?

I filled it out, took my time on my free time (which is hard for me to get to a computer) and they don't listen to me. It's fustrating.

Just once, I would like that station to play some good music that they should play (Ruben Studdard), (New Changing Faces music), New Lionel Richie music, it is so fustrating that I do this for nothing

Radio management should listen to the people
Click to expand...

What makkes you think they don't listen?

They listened to you...but you are surprised that they don't flip format because of your one vote? I can almost guarantee you that when they tabulate the results of all the input, there are not a lot of people asking for Reuben Studdard.

Also, I think they have in the past, played some of Lionel's new music (when it does come out), but it goes nowhere. Unless Kiss 108 is on a current, it's almost like it doesn't exist. Their research probably tells them that people like Lionel's old standards better than anything new he has come out with in the last few years.

Asking for your input is like asking you to go to the polls and vote for a candidate, and then wondering why your guy didn't win.

But then again Lauro, I am guessing you are not in their target demo of females.
 
They are the #2 station in the market, 6+. and in their target audience women 25 to 54 I'd bet they are #1 in most dayparts.

So what are you going to tell them that they don't already know and chose to ignore?

They pride themselves on playing songs from artists you like, without fear of offending children or old ladies that may wander into the room or a place of business.

That also helps in the work place where you have that whole "hostile workplace environment" thing that songs that are played on other stations might stir up.
 
thank you @Don and MRBI, I didn't stop and consider about their target female. Thank you also @Wil



As I said, I mean no harm to no one, just want to hear good music. And Ruben Studdard does have some nice music out
 
Maybe their audience is mostly women but they should not target only women.  It's as if they assume it's only women who listen to the station.  That's like the urban stations who target the black audience but they should consider white people and people of other races listen to it also because they may like the music.  To target an age group is one thing, and they can focus on a majority of listeners in that age group, but also consider who else is listening because it can also mean better ratings and more profit for the station.  Ok, let's say if Hot 97 (87.7) was a legit urban station, it would have many white listeners who like true hip-hop and R&B music and don't want to hear the pop music on Jam'n. 
 
Every station in this market has a target audience, there is some overlap between some formats, and some stations are going head to head (96.9 vs 1200 vs 680) (850 vs 98.5) but there is no doubt in my mind 106.7 is targeting women 25 to 54 and maybe even older than that.

I would bet money two of the first few questions or last few questions was Male or Female, age range, and maybe even household income.

The respondents that answered female, 25 to 54 , and household incomes over 100K probably have their responses weighted in such a way that they count more, where say a 18 year old male with an income under 25K might have their responses weighted for less impact, or just tossed out all together.

Online questionnaires are just cheaper versions of focus groups.

I bet if I did one, as a male over 50, my answers would probably be tossed out as I am certainly not their P1 or even P2 target.
 
I used a very well known online music testing service at my previous station and it's true, you weed out the demo's you don't need. Our station targeted women 18-24, so I simply checked two boxes; 1 for women, 1 for the age range. The software then gives you the research data for your desired P1's. We always looked at the overall group but they were less of a factor in music choices. Also, know that the online information was just a piece of the big puzzle that included sales, requests & a lot of gut feeling!
 
radiojay1 said:
Maybe their audience is mostly women but they should not target only women.

It's as if they assume it's only women who listen to the station.
Click to expand...

I assume you have some credentials to be able to tell them what to do? After all, they've been the #1 or #2 station for how long? ;-)

But seriously, a lot of programmers will tell you that if a station (say, magic) starts to target men as well...for every male listener they add, they lose 2 women. The pie can only get sliced so many ways before it falls apart.

From what I can see, magic gets a lot of men listening (about 1/3), but they listen by default.

Keep in mind that while they may "target" a certain demo....reality is, anyone can listen. Just as you say white people listening to black radio.

But if you've looked at enough research, you can see that men and woman's taste do indeed differ.
 
all you had some excelent responces including Radiojay1, and Don Juan to name a few. I like all your responces and it explain a lot. Thank you.


Yes, the radio station should consider the other people who listens. Example, as I said at my weekday work, which is in the Medical Field, most of my coworkers are women over 60+, there's one women about ??? I'm guessing she's about 40-50. The only station we have at this work place is (Magic 106.7) It comes from some stereo in some media room at this company


Anyways, I noticed some of the music my coworkers who is over 60 like (Colbie Caillat, Wild Horse in a Cherry Tree, Bob Marley music, and Luther Vandros music) so why not Magic 106.7 think to add some Urban AC to their playlist. Other than Americans, A Majority of the workforse here at this company are Hatian and Vietnamese, that what most of the workforse are, so yeah, why not add at least (????) three more Urban AV music wouldn't hurt. (No Matter What-By Heavy D, "They Don't Make Them Like You No More By: Ruben Studdard) that wouldn't hurt.
One Security guard that work here, he is Hatian, he is about ??? 37 years old?? He told me, Magic 106.7 was the first station he listen to when he first came to Boston.

I don't mean no harm to no one, all I am saying, as Radiojay1 mentioned, look at who is the real listenner, don't forget them. That security guard is a real person
 
Radio is not about playing music, radio is about selling spots.

WMJX was the one of the top billing stations in Boston according to industry estimates, tied for 4th at just under 19 million dollars ( source: http://bostonradiowatch.blogspot.com/2010/03/local-radio-revenue-declines-19-in-2009.html )

Until the people they are currently trying to keep listening between commercials start to die off, don't expect them to tinker with the format. As their audience gets older, you will see that they will adapt. Try to find the "standards" format somewhere these days, Oldies is a dying demographic, the "please don't call us an oldies station" 103.3 is playing 80's music with personalities that were big in the disco years as hosts.

Music is what they play between commercials to keep you from going away. In your case you are a captive audience, and as I have said before, employers LOVE WMJX because it is inoffensive.

With all due respect to the ethnic makeup of your co-workers, they are not the audience Greater Media is telling potential spot purchasers they can deliver. I'm sure the WMJX sales staff does mention that they are listened to in more workplaces in the Boston metropolitan area than any other station, which isn't a bad selling point, but they are probably telling potential clients " our research shows we are the #1 station in these dayparts when it comes to delivering a listening audience of females 25 to 54, with a household income of 100K, etc. etc. etc. Our research shows these listeners have spent Y dollars on products and services just like yours in the last year, and we think with the right campaign, we can deliver these listeners to your business where they will increase your bottom line!"

WMJX is the #3 station in 6+, the #4 in billing, the only stations that do better are 1030, 850 and Kiss108.

We'll toss out WBZ AM and WEEI AM for the sake of this discussion. The closest competitor is Kiss, which has more listeners, but bills less than a million dollars more according to estimates.

As someone else mentioned, if one listener is gained and 2 leave, it isn't going to work.
WMJX is not going to go tweaking a format and brand they have been building for almost 30 years when they are in the position they are in. The only thing they can do differently would be to print their own money.

Kiss bills 19.7 million, Magic 18.9, estimated. I would bet the farm that Kiss has twice the expenses of Magic.
Matty and his crew probably make more than the whole MJX air staff combined. No wonder CC is voice tracking so many hours! WMJX only VT's overnights for a few hours, and that is a recent decision.

So it comes down to bottom line profit!
They have nothing to gain by changing their playlist formula to attract your co workers when they are free to choose their own station to listen to, but they have a lot to loose. It's hard to get people back once they have abandoned a station and deleted the preset from their tuner. Peter Smyth is not stupid.
 
BTW what you are asking is akin to telling Harley Davidson it needs to make MOPEDS because your friends like them. They know what their target audience is, they have a good lock on it, and so long as people are buying the current product and image, there is no need to change course.
 
"It's shortly after one, I'm a little drunk, I need you now"

For that song to be on Magic 106.7, is offensife


They have a moto "Lyrics that don't embarras your customers or children" and they play that song?


"Game of love"


Love is not supposed to be a game. Love is supposed to be true, honesty, compassion, and happiness. Love is not supposed to be a game


Those are a few songs I find on Magic that are offensive. Especially the first one, mostly if I hear it on a station that says "Lyrics that don't embarras your customers or children"



Other that those two songs, other than that, for me, everything else is fine by me. Most of their hosts are great, Dan Justin is one of the best on there, as I said before I wish David O'Leary was on there often.
Nancy Quill is very relaxing and comforting to listen to.
 
Lady Antebellum is riding the top of the country and top 40 charts.

Nobody ever said WMJX was Radio Disney!


Yes I know they play Kid Rock and Shery'l Crow's " Picture" and bleep out the bolivian marching powder reference, but that is radio.

Looking at the last 106 songs they played, Red Red Wine by UB40, that has a blatant alcohol reference, is that your problem or is it the sexual innuendo. If that's your gripe than do you object to John Mayer's "Your Body is a Wonderland"? ( I never understood why someone would compare the human body to a crappy T station in Revere)

They played "Jack and Diane" too.... If Diane was cute I'd want to get her pants off too!

http://beta.magic1067.com/last106.aspx
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom