Kidd actually held his own during his 1984-92 tenure at KEGL. Starting off in evenings (catering to the "homework crowd," complete with boogie checks, dedications, make-it-or-break it, etc,) he went to mornings after Moby was fired, I believe...then we had "Burn Your Buns," etc. The Top 40 format got out of control when crossover country started invading the Pop charts, and KEGL obliged by playing Garth Brooks, if you can believe that. Once the format change was announced in 1992, Kidd was dumped. With Howard Stern, Madd Maxx Hammer and others coming on board, there was no room for the old guard that was so closely tied with the station's former bubblegum image. Now there were indeed tweaks along the way; around 1986, during the Moby era, KEGL started going a little harder-edged with their music, and even tossed in a few select oldies. By 1987, it was back to Top 40, and going head-to-head with Y-95 and Kiss-FM (until Kiss flipped to The Oasis in September.) Y-95 did an admirable job trying to compete, but Sonny Fox, Billy Burke, Trey and Bill and the gang couldn't hold much of a candle. Y-95 had the same problem establishing legitimacy and respect as Wild 100 and The Bone did years later (and still do, in one case.)
I remember that, with Kidd, it was a love-him-or-hate-him deal, particularly among the 12-24 male audience. The young girls had no problem with him. But remembering my high school days, you always told people you listened to Q-102 or The Zoo and NEVER The Eagle! (But most of us were still closet listeners.)