Why did Wild 100 fail?

[bobdavcav]

Sounded like an awesome station from an aircheck that's up on aircheckdownloads.com, so why was it flipped just a few months later? One thing I see about DFW CHR stations is they have lots of listener interaction, refering to the start and end of the school year, which is a main part of the lives of the audience members, or spring break, or just taking a lot more calls on the air. Up here, KQMV has shifted towards what KHKS down there is, but all the personalities on that station seem to do is tell us when they are going to play a certain song or when a give away is going to happen. I happen to know the afternoon personality at that station and I looked at her Facebook profile when I became friends with her last week, and there was lots of things she could have talked about on the air, which would make an already excellent station that much better! That's something that KHKS and KRBV both had.

 

[MikeShannon914]

It was programmed like a wannabe station (or at least came off like one,) trying to suck up to Kiss's audience. "Fitz" was the morning "personality," a not-real-likeable goof who came from small market radio to the big time here (tho I hear he's finally made some progress in recent years, bless his heart.) He couldn't compete with Kraddick, so he started doing some 5th grade stunts to get attention. One had something to do with fooling locals that we had completely lost our power grid (since the Northeast was in the midst of such a crisis then.) Before Fitz, the station had JB & Sandy, who are doing well these days in Austin radio, but couldn't cut into Kraddick's audience, either.

Beyond that, this was the time when several key management and sales folks were flip-flopping jobs between Clear Channel and CBS, and, coincidentally, this was the last time that CBS and Clear Channel ever went head to head on formats in this market. If I was a conspiracy theorist, I'd smell a rat.

Bob, you do know about voicetracking, right? You can't be too topical when you're recording your breaks a week in advance. Add to that the concept of regional program directors, syndicated radio shows and jocks piped in from one distant location (ala Dial-Global or the former ABC Radio Networks,) and there goes your localism, your time and temperature checks, tornado warnings, listener phone calls and live request-taking, and that crucial repartee and commonality and connection between jock and listener. It's gone. Enjoy your airchecks. Seriously.

 

[charles123]

Sounded like an awesome station from an aircheck that's up on aircheckdownloads.com, so why was it flipped just a few months later? One thing I see about DFW CHR stations is they have lots of listener interaction, refering to the start and end of the school year, which is a main part of the lives of the audience members, or spring break, or just taking a lot more calls on the air. Up here, KQMV has shifted towards what KHKS down there is, but all the personalities on that station seem to do is tell us when they are going to play a certain song or when a give away is going to happen. I happen to know the afternoon personality at that station and I looked at her Facebook profile when I became friends with her last week, and there was lots of things she could have talked about on the air, which would make an already excellent station that much better! That's something that KHKS and KRBV both had.

They couldn't beat KISS in the ratings, that's why!

 

[bobdavcav]

How can any station in that market beat KHKS? If I haven't found any station that measures up to them outside the market? KBKS is tracked at night and sounds great. KQMV is live and local all the time and could come close to KHKS down there if they had a high-energy personalities.

 

[charles123]

How can any station in that market beat KHKS? If I haven't found any station that measures up to them outside the market? KBKS is tracked at night and sounds great. KQMV is live and local all the time and could come close to KHKS down there if they had a high-energy personalities.

KHKS has been in the top 5 in the market for years. When WILD was on, KHKS was still on top.

 

[bobdavcav]

How close did Wild ever come to KHKS? You'd think I would like a lot of the CBS CHR stations because they lean rhythmic, but I haven't found much that measures up to the high standards that KHKS sets. KENR comes close, a very community-oriented small market CHR.

 

[gettinbyagain]

Not exactly, KHKS was in the top 10, but close to the bottom. They had slipped in those years.

 

[Huff]

How close did Wild ever come to KHKS?

KHKS bottomed out in the Fall '03 book, falling out of the top ten with a 3.1 share among Persons 12+. KRBV had a 1.3 in that book. The narrowest margin between the two came in the Spring 2003 book, when only 1.3 shares separated the two (and neither was in the top ten).

While I am not allowed to post numbers from the more relevant 18-34 demo, the story is much the same there, with the KHKS hitting bottom in the same survey, and the narrowest margin between Kiss and Wild occurring in the same survey as well.

www.dfwradioarchives.info

 

[JollyRancher]

Sounded like an awesome station from an aircheck that's up on aircheckdownloads.com, so why was it flipped just a few months later? One thing I see about DFW CHR stations is they have lots of listener interaction, refering to the start and end of the school year, which is a main part of the lives of the audience members, or spring break, or just taking a lot more calls on the air. Up here, KQMV has shifted towards what KHKS down there is, but all the personalities on that station seem to do is tell us when they are going to play a certain song or when a give away is going to happen. I happen to know the afternoon personality at that station and I looked at her Facebook profile when I became friends with her last week, and there was lots of things she could have talked about on the air, which would make an already excellent station that much better! That's something that KHKS and KRBV both had.

Bob, you're on to something when it concerns radio doing nothing but Appointment programming. All day all night all I hear the jocks say is hey got the new Katy Perry song in 7 minutes or free tickets to Disneyworld at 8:51 : BOOOORING. Yeah I know it's a PPM world.