This may have been touched upon in another thread, but I looked at the summer ratings for the Tri-Cities and there were no Citadel stations listed.
Anybody know why?
Anybody know why?
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Why didn't the Citadel stations show up in the latest Tri-Cities book?
- Thread starter Pratte4Life
- Start date
Citadel does not care about any markets below 25.
Interesting.
Now the next question- does this make ratings in the Tri-Cities a moot point?
There's a school of thought that to a certain extent they already were.
Face it, to the small AMs, they sold ads to local businesses and if their ratings were 0.2 or 2.0 it was largely irrelevant. Listen to the local AMs and they'll sell to preachers on Sunday (usually for ridiculously low rates), the local stores, etc.
I worked at one and the big sponsor was a local funeral home.
Would it be easier for the salesmen at WKOS to NOT have ratings, considering how awful they were?
Or will this hurt Overbay and Co., as they no longer can promote the fact WJCW does better than all the other local talk stations combined, and the all-sports format was a nightmare for them to adjust to?
Would WGOC- 640 AM- still be classic country because there wouldn't be numbers on how old the audience was? Could the format therefore return?
Now the next question- does this make ratings in the Tri-Cities a moot point?
There's a school of thought that to a certain extent they already were.
Face it, to the small AMs, they sold ads to local businesses and if their ratings were 0.2 or 2.0 it was largely irrelevant. Listen to the local AMs and they'll sell to preachers on Sunday (usually for ridiculously low rates), the local stores, etc.
I worked at one and the big sponsor was a local funeral home.
Would it be easier for the salesmen at WKOS to NOT have ratings, considering how awful they were?
Or will this hurt Overbay and Co., as they no longer can promote the fact WJCW does better than all the other local talk stations combined, and the all-sports format was a nightmare for them to adjust to?
Would WGOC- 640 AM- still be classic country because there wouldn't be numbers on how old the audience was? Could the format therefore return?
H-e-l-l-o-o Babies:
This is just a wild guess, but it appears that Arbitron has decided to not list non-subscriber stations in the markets you mention in what they allow the trade press to publish. This doesn't mean the numbers do not exist "in the Summer ratings" or "in the book," just that they are not listed (for free) in releases to the trade press, such as this and other industry sites. And, these listings of shares for Listeners 12+, Mon-Sun 6A-12 Mid are mostly irrelevant to media buyers. Those folks need targeted demographics for their advertising clients, as well as specific dayparts, TSL, and, of course, all the qualitative info they can accumulate. What we wannabee radio stars, media groupies, has beens, never-wases, etc. (the "etc." is that just in case I left anyone out) consider important ratings data is mostly useless in the real world of professional broadcasting/advertising. Very few media plans involve shares, for example, and such broad demographics and single daypart are of less value than most opinions expressed on this here board (if that is possible... :
Sorry to burst any balloons, but audience research is somewhat more detailed than what some of us amateurs refer to as "the ratings," yet every time an Arbitron is released, millions of cubic feet of hot air are expelled into the atmosphere, discussing something that barely matters.
Class dismissed.
BB
This is just a wild guess, but it appears that Arbitron has decided to not list non-subscriber stations in the markets you mention in what they allow the trade press to publish. This doesn't mean the numbers do not exist "in the Summer ratings" or "in the book," just that they are not listed (for free) in releases to the trade press, such as this and other industry sites. And, these listings of shares for Listeners 12+, Mon-Sun 6A-12 Mid are mostly irrelevant to media buyers. Those folks need targeted demographics for their advertising clients, as well as specific dayparts, TSL, and, of course, all the qualitative info they can accumulate. What we wannabee radio stars, media groupies, has beens, never-wases, etc. (the "etc." is that just in case I left anyone out) consider important ratings data is mostly useless in the real world of professional broadcasting/advertising. Very few media plans involve shares, for example, and such broad demographics and single daypart are of less value than most opinions expressed on this here board (if that is possible... :
Sorry to burst any balloons, but audience research is somewhat more detailed than what some of us amateurs refer to as "the ratings," yet every time an Arbitron is released, millions of cubic feet of hot air are expelled into the atmosphere, discussing something that barely matters.
Class dismissed.
BB
Thank you, Bopper, for patronizing the audience and telling us something all of us knew in a condescending way.
Still, with the data we do have, it's fun to speculate.
And if WKOS was doing well with their target audience (whatever it was) while pulling in an 0.5 overall rating, and if WXBQ doesn't try to sell the fact their overall number is so much larger than everyone else's, I'll eat my hat.
Still, with the data we do have, it's fun to speculate.
And if WKOS was doing well with their target audience (whatever it was) while pulling in an 0.5 overall rating, and if WXBQ doesn't try to sell the fact their overall number is so much larger than everyone else's, I'll eat my hat.
Wow, P4L, patronizing and condescending? All I did was answer a question you asked. Sorry if you were offended.
The 12+ page on sites like this one are not the "book," and all stations, subscribers and non-subscribers, are listed in the book, on and offline.
Demos, dayparts, rating points, shares, cumes, etc. are all in "the book," and are the data that buyers use in making buys.
As for the 0.5 "rating" for WKOS, I assume you meant to say "share." When I get access to the ratings program back at Gray tomorrow, I will check their rating.
BB
The 12+ page on sites like this one are not the "book," and all stations, subscribers and non-subscribers, are listed in the book, on and offline.
Demos, dayparts, rating points, shares, cumes, etc. are all in "the book," and are the data that buyers use in making buys.
As for the 0.5 "rating" for WKOS, I assume you meant to say "share." When I get access to the ratings program back at Gray tomorrow, I will check their rating.
BB
Big Bopper said:
Yes. No attitude shown there at all. I'm sorry for putting you in a poor light.
But this is why I hate the Tri-Cities. Everyone automatically assumes everyone else is stupid.
Of course, there's a reason for that. It's because they are.
Of course, there's a reason for that. It's because they are.
Hey, P4L...you mean everyone, or just everyone else?
;D
Hey, P4L...you mean everyone, or just everyone else?
;D
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