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Why Do We Stop Exploring New Music as We Get Older?

Research can be so easily manipulated. I can tell this is like a bible for you so I know you believe in this.

There wouldn’t be a SiriusXM if Radio wasn’t so dismal. But I like the underground so take what I say with a grain of salt.
 
OriginalSample said:
Research can be so easily manipulated. I can tell this is like a bible for you so I know you believe in this.
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Research can be manipulated if someone wants to do that. However, when hundreds of national and regional advertisers and their ad agencies tell us the same story and instruct don't buy against target audiences over 55, then you know there is a reality out there somewhere.

Don't you think that advertisers would try to "win over" an additional consumer group if it were practical and economical to do so?

I believe in good research as it is a lot better knowing what your user, consumer or listener actually wants rather than trying to guess about it.
OriginalSample said:
There wouldn’t be a SiriusXM if Radio wasn’t so dismal. But I like the underground so take what I say with a grain of salt.
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Sirius and XM were miserable failures, with huge losses until they merged and minimized cost. And today they cut 20% of their staff, as new subscriptions have fallen and cost-cutting in our recession has reduced the ability or desire of Americans to pay for their service.
 
There wouldn’t be a SiriusXm if radio wasn’t so dismal. That bears repeating.

Now that I think of it, I’m hearing a song that was played on FM radio first. How ironic.
 
OriginalSample said:
Research can be so easily manipulated. I can tell this is like a bible for you so I know you believe in this.

There wouldn’t be a SiriusXM if Radio wasn’t so dismal. But I like the underground so take what I say with a grain of salt.
Click to expand...
SXM is reportedly to have only about 2.2% of the total listening audience, and that's after it's been around for over twenty years.
 
OriginalSample said:
There wouldn’t be a SiriusXm if radio wasn’t so dismal. That bears repeating.
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And were Sirius/XM so superior, it would not account for only a single digit percentage of broadcast audio listening.

There are two things satellite does that commercial radio can not do: first, they can offer niche channels that could not succeed elsewhere and, second, it has no commercials on music channels.
 
Kelly A said:
SXM is reportedly to have only about 2.2% of the total listening audience, and that's after it's been around for over twenty years.
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I have subscriptions on all our cars, as we drive back and forth through the coverage areas of three markets (LA, Inland Empire, Palm Springs) regularly and it just makes things easier. But if the staff reductions become apparent in the programming, this will be our last year.
 
Meanwhile m
DavidEduardo said:
And were Sirius/XM so superior, it would not account for only a single digit percentage of broadcast audio listening.

There are two things satellite does that commercial radio can not do: first, they can offer niche channels that could not succeed elsewhere and, second, it has no commercials on music channels.
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SiriusXM is superior David. No sea cabeza dura. That train has long left the station.
 
OriginalSample said:
Meanwhile m

SiriusXM is superior David. No sea cabeza dura. That train has long left the station.
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No, it's really not. The music channel playlists are a bit too deep, playing stuff that is borderline, marginal and unneeded.

The talk channels are nice, and I like the variety including the BBC. But most of them could not succeed on terrestrial radio in any US market as they are too niche.

Just as a point of reference, at the "beginning" I programmed 5 of the XM channels myself. I am intimately aware of how satellite radio originated and has progressed.

Were satellite so superior, everyone would have it... not the roughly 8% of registered in use vehicles that do have it.
 
I must admit, Original Sample, posters like yourself perplex me. It seems by your posts you have a great dislike for radio yet you post on a radio discussion board. I tend to not spend my time on that which I don't like or care for. I get you like Sirius-XM but in reality it is not anywhere close to the projected audience (more like 11% of projected). Radio stations tend to grab 40x+ the audience even though you think it is dismal. I think if you went beyond your friends to ask, you'd find most folks are fine with radio as it is.
 
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DavidEduardo said:
I have subscriptions on all our cars, as we drive back and forth through the coverage areas of three markets (LA, Inland Empire, Palm Springs) regularly and it just makes things easier. But if the staff reductions become apparent in the programming, this will be our last year.
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I'm with you, as both my wife and I use SXM for long trips or commuting. I doubt somehow the music or talk programming will be noticeably affected by the cuts. Not privy to what's involved with these cuts; but considering some of the poor quality air talent on the rock side of SXM, one could argue any talent personnel changes might be for the better.
 
What I have heard is that the music channels were great until the merger and then with duplicated channels dropped, they became more like conventional radio--in other words, what people consider boring.

And there's not a good channel for what was called MOR in the 60s. If I had Sirius/XM I would be jumping around between six or seven different channels.
 
I do not recall if I read this in Rolling Stone, Psychology Today, or overheard it from some drunk dude in a bar. But went along the lines of music attained perfection when you were 14. And looking through my phone, where most of us store our music these days, a vast majority of tunes were released when I was between the age of 12 to 17.
Oh well.
Reminds me of that meme.
At 16: This radio station is playing my jams
At 24: This bar is playing my jams
At 50: This grocery store is playing my jams.
 
Kelly A said:
But you're missing out Chimp. SXM has a couple disco channels just waiting for you to break out the leisure suit and hit the dance floor.
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And then he could rewrite the Wikipedia article on “polyester”.
 
b-turner said:
I must admit, Original Sample, posters like yourself perplex me. It seems by your posts you have a great dislike for radio yet you post on a radio discussion board. I tend to not spend my time on that which I don't like or care for. I get you like Sirius-XM but in reality it is not anywhere close to the projected audience (more like 11% of projected). Radio stations tend to grab 40x+ the audience even though you think it is dismal. I think if you went beyond your friends to ask, you'd find most folks are fine with radio as it is.
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You’re living in a bubble. None of my friends listen to the radio.
 
Original Sample. Thank you for the insult. I knew none of your friends listened. You need to re-read my post. And the bubble I am in is selling radio advertising in a small market. We do very well. If that's living a bubble, don't pop the damn thing because it's pretty sweet and lucrative.
 
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