KFMB has been in auto-pilot now for a very long time, but John Rigg (former chief engineer) built that place. Why would KFMB be stupid enough to run off someone that knew every aspect of that facility??? Because they don't know or understand radio (and they don't want to!). I actually feel sorry for Dave Sniff, he was there in the station's glory days, and he knows what good radio is. But Dave has no power over engineering, and basically they have given him the finger, when it comes to getting things done. Remember one or maybe two commercials on the 6 pm news cast can make the same money that 760 makes in a month, so why does Ed Trimbell care?......He doesn't! If Midwest were to throw out Trimbell and the heads of engineering over there, they would make far more money, and would have a really great broadcast property.
But what is bad for KFMB is good for KOGO!
Lets see KOGO has (former KFMB'ers) Cliff Albert and John Rigg, and hey KOGO sounds great, and is on the air!!! no train wrecks and huh was number 2 in the ratings!