Why Does KEDJ Do So Badly In The Ratings?

[Nirvanahead]

Hi All,

Everyone is talking about FREE FM not doing well, but what about The Edge???

They're a fantastic station, the music is good so why are they lagging so low in the ratings?

I thought the only way could be up after The ZONE swapped formats leaving it the only alternative station in the market.

Also - the same applies to ENERGY, such a great dance station!!

Why are these great stations not doing well, it doesn't make any sense!!!

 

[Iheartradio]

Hi All,

Everyone is talking about FREE FM not doing well, but what about The Edge???

They're a fantastic station, the music is good so why are they lagging so low in the ratings?

I thought the only way could be up after The ZONE swapped formats leaving it the only alternative station in the market.

It's because they suck, nobody wants to hear the same 9 songs all day long from 1995. But they should have taken the market with the Zone leaving. Too bad they didn't.... OH WELL!

 

[KMGX]

Hi All,

Everyone is talking about FREE FM not doing well, but what about The Edge???

They're a fantastic station, the music is good so why are they lagging so low in the ratings?

I thought the only way could be up after The ZONE swapped formats leaving it the only alternative station in the market.

Also - the same applies to ENERGY, such a great dance station!!

Why are these great stations not doing well, it doesn't make any sense!!!

I believe I can answer your question a little more tactfully than Iheartradio.

The Edge has never been a ratings juggernaut, even back in the days where they carried Howard Stern (although they were #1 in the morning at that time).

What hurts the Edge in many ways is the Edge itself. They have shifted from an "alternative rock" station to more of a Hot/Modern AC with an occasional blast of "alternative". Now, while I enjoy Hot AC, it doesn't belong on a station that claims to be alt.rock. The playlist, as mentioned above, is rather predictable--particularly during the mornings where it is almost a certainty that the same songs that played in the 6-10am hours will play within 30 minutes either way the following day.

The personalities on the Edge are also to their detriment. The morning show has taken several steps backward over the past few months with the departure of Vince Moratta, and the revolving door of people that have come in since--While Chuck Powell is very talented, even he has succumb to taking a rather light-hearted, fun morning show and turning it into another show talking about sex, bodily functions--essentially a light Stern clone. (I love Howard, but if I want Howard, I'll turn on my Sirius). All of the specialty programming that the Edge used to do seems to have gone by the wayside, except their ska-punk show.

The imaging on the Edge is awful--another fine example of consultant written liners and a mediocre voice talent with a bad effects package... the imaging sounds very mainstream--not EDGEy.

Now, all of these problems could be fixed--but apparently the Edge is satisfied by being the one-share wonders with the FREE-FMs of the valley.

The only other mitigating circumstance that keeps the Edge down is their weak signal, but again, they used to garner a 3 share a few books ago with it... so, even that's not a real excuse.

 

[hotpatrick2004]

I am only familiar with the edge since 2002 but when they retooled it in summer of 2004 started with deep cuts from new cds coming out playing some old school smiths and etc.. i thought a really good commercial alt station but now granted they are better then some alt stations in this country, riviera should not have fixed what was not broken now it is broke so time will tell...

 

[myMHz]

Who??

 

[nttiger]

The personalities on the Edge are also to their detriment. The morning show has taken several steps backward over the past few months with the departure of Vince Moratta, and the revolving door of people that have come in since--While Chuck Powell is very talented, even he has succumb to taking a rather light-hearted, fun morning show and turning it into another show talking about sex, bodily functions--essentially a light Stern clone. (I love Howard, but if I want Howard, I'll turn on my Sirius). All of the specialty programming that the Edge used to do seems to have gone by the wayside, except their ska-punk show.

I'm enjoying Chuck, Cori, and Colin, and thought Cori held down the fort well when Chuck was out. Before everyone chimes in, I know I repeated this in a different post already..what can I say...I'm a fan

BTW KMGX, I appreciated your tactful response. It's nice to at least hear a reason behind an opinion instead of a offhanded "because they suck". Thanks for that

 

[Ford]

I thought the only way could be up after The ZONE swapped formats leaving it the only alternative station in the market.

Well the truth is that Zone wasn't an alternative station. From the Maranville days until right before they flipped to Free, KZON was only "alternative" in name. Musically, they were very safe. In fact, for years the Zone had more in common musically with Mix 96.9 than they ever had with The Edge. They were kinda like the "male" Mix during that time, and it worked pretty well.

 

[ringo69]

Poor public relations.They need to advertise a little more.Billboards something.I think they're better then before,but still need some work.Robin Nash is great.

 

[talkarizona.com]

In my eyes - the edge is too 'friendly' to be an alternative station.

All radio stations today are just about the almighty dollar and therefore, once you peel away the thin skin they call 'branding' it's all the same. Radio stations aren't ran by PDs. They are ran by sales managers.

 

[LassoG]

Poor public relations.They need to advertise a little more.Billboards something.I think they're better then before,but still need some work.Robin Nash is great.

robin nash is bland and boring. she belongs on an ac somewhere.

 

[john david clover]

Robin Nash is the best, most consistent thing the Edge has got going for it.
They're lucky to have her.

JD

 

[Radioguy2006]

I got a idea to boost ratings. Let Riviera to buy KLNZ 103.5 from Entravision and filp it to Edge Simulcast.

The Edge 103.5 and 103.9 "The Valley Alternative Rock"

KEDJ (Gilbert-Phoenix) KLNZ (Glendale-Phoenix)

 

[mperkgod]

robin nash is bland and boring. she belongs on an ac somewhere.

LassoG, that's an interesting name. I'll have a dozen hot wings and a pitcher of Bud.
Do I need to spell wings for ya? OK. w... i...

perk

 

[LassoG]

robin nash is bland and boring. she belongs on an ac somewhere.

LassoG, that's an interesting name. I'll have a dozen hot wings and a pitcher of Bud.
Do I need to spell wings for ya? OK. w... i...

perk

sorry, i dont play those games. run along..

 

[mperkgod]

That's my point. I don't think you play in this industry. Talent that can handle their shows, tease a topic or giveaway into the next hour, gets the sponsor's name right, not a liability on remotes, and has in depth knowledge of the genre, not too mention make boring commercial copy seem lively, is hard to come by in an industry that routinely eats it's employees. There's no do over in a high profile 4 hour shift.

RN continues to create a great show after over a decade (i think) on the air and numerous PD's and GM's.

I don't like Limbaugh, but he hits the breaks, stays on topic and doesn't have to be taught the wheel again in every stopset. that's invaluable.

Producers, or anybody that works with talent in this field worldwide, knows this and respects, at the very least, that ability.

perk

 

[LassoG]

That's my point. I don't think you play in this industry. Talent that can handle their shows, tease a topic or giveaway into the next hour, gets the sponsor's name right, not a liability on remotes, and has in depth knowledge of the genre, not too mention make boring commercial copy seem lively, is hard to come by in an industry that routinely eats it's employees. There's no do over in a high profile 4 hour shift.

RN continues to create a great show after over a decade (i think) on the air and numerous PD's and GM's.

I don't like Limbaugh, but he hits the breaks, stays on topic and doesn't have to be taught the wheel again in every stopset. that's invaluable.

Producers, or anybody that works with talent in this field worldwide, knows this and respects, at the very least, that ability.

perk

read back over you post...there's one thing missing, does she entertain? no.

did i say she was bad? no. she's a good jock. did i say she wasn't right for the format? yes. because hses boring. because someone has hald a position for a long time does not make them good, it means the talent pool is shallow. the writing was on the wall at that station when they let dead air dave get away....

 

[Saladressing]

The Edge was once one of the nation's premier Alternative Rock stations and the ratings proved this. Now, they are a Modern AC/Alternative hybrid much like the Zone was a few years back, they sound stale as a 15-day old banana and the ratings are proving it.

 

[Saladressing]

also..

Some reasons edge 103.9 was once great:

imaging
music
dj's fredom
specialty shows most notably the all-request lunch

Some reasons edge 103.9 is now faltering:

imaging
music
stifled dj's
most of the popular specialty shows were axed

 

[ITSB]

First and foremost, the reason the Edge doesn't do well in the ratings is the fact they are operating with a substandard signal. It's pretty sad when you can't pick up the station on a consistent basis in central Phx. Also, they are all over the map historically with their music. 5 years ago it was a 15 year old skater station, 3 years ago it was leaning to more classic alternative, 2 years ago they went through their Active Rock phase, and now there seems to be a heavy reliance on the 90's. (90 minutes of the 90s every day and seemingly every weekend is all-90s). I've listened to plenty of other Alt stations around the country, and there seems to be at least an attempt to do something creative in the lunch hour and on the weekends, but not at the Edge. And finally, it seems every time they have some ratings success, they inexplicably make changes like the firing of Marc Young and more recently revamping their morning show. I guess some stations don't get it and never will...

 

[rradio19]

The Edge is dead! It really does not matter who the programmer is..... I can't beleive it suprises anyone! The Zone stared to get it's butt kicked by The Edge...then The Edge sells the station to CBS guy who thinks the station is to small so they bring in the GSM from The Zone that thinks the same way they do and beleive he will be the difference maker. He fires the only PD in the station history who had good numbers long with other 10+ year Edge staffers who knew what the station was about and had been through the struggles of bad signals, no ratings and who had learn to make the station a sucuess. The old ZONE GSM brings in the same Zone guy to sank the Zone and just about every other Zone staffer or old CBS person and now the station has the worst ratings it has ever had. I will bet you money that if you bring back the old edge staff...nancy stevens, Mark Young and let them run the ship... The ratings would go back up. The GM should be fired for all the dumb ass mistakes he has made with that station. how he still has a job is unbelivable to me!

FOR THE EDGE - GM'S EGO + Hiring all his buddies = a 1.2 NICE WORK. he is the only GM I have ever sink not only 1 but now 2 stations and still have a job.