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Why Does KFNS Bother With 100.7?

O

OldAkronite

A recent trip through the St. Louis area led me to wonder.

Sports KFNS/590 (licensed to Wood River, a suburb) has been simulcasting its programming on 100.7/Troy for some time. The Troy station has the KFNS-FM calls and the legal ID proudly proclaims it serves "Troy, St. Charles and the Westplex", presumably aiming at the west suburban area known by that name.

Well, the KFNS-FM signal is not the best in St. Charles, or even in nearby St. Peters, as this "for entertainment purposes only" map would indicate:

<a target="_blank" href=http://www.radio-locator.com/cgi-bin/pat?call=KFNS&service=FM&status=L&hours=U>http://www.radio-locator.com/cgi-bin/pat?call=KFNS&service=FM&status=L&hours=U</a>

If you believe this map, the "local" signal makes a glancing blow at St. Peters and the "distant" signal barely makes it into St. Charles. This would seem to be supported by my own listening, which noted much FM distant signal flutter in both of these cities. Even "Westplex" country rimshot KFAV/99.9 Warrenton has a better signal in that area.

No, it's not the signal which makes me wonder "why do they bother". It's the fact that KFNS is apparently feeding audio to 100.7 by a low-quality, low volume audio link. It doesn't even get enough volume to mask out many of the "flutters" I've heard!

And from what I've been told, it's been this way for a while...and KFNS does not promote the 100.7 signal on air or off. A KFNS billboard spotted along I-70 even within the 100.7 local signal range doesn't promote the other frequency!

Is KFNS hanging onto 100.7? Are they looking to sell it? They seem to have basically abandoned it, aside from a poor quality audio feed and a once-an-hour legal ID...

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
I have no idea why they keep 100.7. That station needs to go back to serving Pike, Lincoln, and Western St. Charles counties where it has the best signal.

The audio has always been terrible on 100.7 since it has became sports. It sounds like they are perhaps feeding the FM transmitter with a webcast. The Audio is Mono, even though the pilot remains on. I have always thought that they might as well shut off the Stereo pilot, to get more solid coverage, and less flutter. KFNS shares the 100.7 frequency with 100,000 Class C Flamethrower KGMO, a mere 120 Miles or so away, so especially in the summer they have a lot of problems with KGMO skipping in, in the fringes of the signal.

When Big League Broadcasting purchased the stations last year, a friend of mine who owns some other rural FMs approached them about purchasing the station to once again focus on the Troy area, but they decided that they wanted to keep it for the time being.

The station went on the air originally in the early 90s as KZMM, a county station that primarily served Troy, Warrenton, Wentzville, & O'Fallon . In 2001, the owners weren't looking to sell, but the former owners of KFNS came in and paid several times what the Class A suburban rimshot was worth, and they cashed out and used some of their proceeds to open a Dairy Queen and a Convenience Store.


> A recent trip through the St. Louis area led me to wonder.
>
> Sports KFNS/590 (licensed to Wood River, a suburb) has been
> simulcasting its programming on 100.7/Troy for some time.
> The Troy station has the KFNS-FM calls and the legal ID
> proudly proclaims it serves "Troy, St. Charles and the
> Westplex", presumably aiming at the west suburban area known
> by that name.
>
> Well, the KFNS-FM signal is not the best in St. Charles, or
> even in nearby St. Peters, as this "for entertainment
> purposes only" map would indicate:
>
http://www.radio-l> ocator.com/cgi-bin/pat?call=KFNS&service=FM&status=L&hours=U
>
>
> If you believe this map, the "local" signal makes a glancing
> blow at St. Peters and the "distant" signal barely makes it
> into St. Charles. This would seem to be supported by my own
> listening, which noted much FM distant signal flutter in
> both of these cities. Even "Westplex" country rimshot
> KFAV/99.9 Warrenton has a better signal in that area.
>
> No, it's not the signal which makes me wonder "why do they
> bother". It's the fact that KFNS is apparently feeding
> audio to 100.7 by a low-quality, low volume audio link. It
> doesn't even get enough volume to mask out many of the
> "flutters" I've heard!
>
> And from what I've been told, it's been this way for a
> while...and KFNS does not promote the 100.7 signal on air or
> off. A KFNS billboard spotted along I-70 even within the
> 100.7 local signal range doesn't promote the other
> frequency!
>
> Is KFNS hanging onto 100.7? Are they looking to sell it?
> They seem to have basically abandoned it, aside from a poor
> quality audio feed and a once-an-hour legal ID...
>
> -OA
>
 
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