> > How much does the Hoosier Lottery spend on advertising as
> > opposed to the Illinois Lottery?
> >
> Couldn't give a dollar amount, but it is quite a lot on
> Indianapolis TV and radio (mostly TV right now)
>
WGBO used to air the Hoosier Lottery Game Show & air the lottery numbers until they were sold to Univisión. Then WJYS took it over, but I forgot when they dropped it. WYIN eventually picked up the game show, but I don't think they picked up airing the lottery numbers. Now the game show's cancelled. As for advertising, it's funny that there's an office in Gary, but doesn't do much advertising in NW Indiana. I don't know about other parts of Indiana, but I do remember with the game show, most of the contestants were from the Indianapolis area. Probably no station will mention Hoosier Lottery numbers on any Chicago area station anytime soon. I almost never hear them on any of the NW Indiana stations either.