Re: Real definitions (edited=
> >
> > Maybe, just maybe, because there are too few Blacks in
> > Phoenix for any real Urban of any kind.
>
> Here we go again, now we have a Hispanic-American...
"Hispanic" by definition means "Latino living in the USA." The term "Hispanic" is seldom used outside the USA, and is a US Government "invented term." there is no such thing as a "Hispanic American."
Your assumption is wrong, anyway.
> calling
> African-Americans, BLACK. And once again, more nonsense. I
> know, only whitey listens to "black" music.
"Black" is the name that Arbitron and the US Bureau of the Census gives to the folks who may also be called African American. I don't play "PC." If you want to, go somewhere else. We are discussing radio.
True urban stations generally have very, very low "Other" (the name Arbitron gives to non-Hispanic whites) listener counts. Typically, they get less than 10% "Other" listening.
"Jammin´ Oldies" was a very non-Black rhythmic format aimed mostly at Hispanics and Other... in fact, it was researched only against female Hispanics for its debut in LA. But "urbans" do not get any appreciable listening by non-Black and non-Hispanic audiences.
> > The market is 22% Hispanic, 2% Native American and 3%
> Black
> > and 73% non-Hispanic white. Programming is going to
> reflect
> > this. In fact, the 12+ black population is under 80
> > thousand.
>
> And once again, whitey don't listen to that negra music
> right? You're laughable.
"Other" listening to Urban stations is very tiny. This can be proven over and over all over America. the "Black" music that non-Hispanic whites listen to is not the same as that actual African Aericans listen too.
KKBT in LA... 11% Other.
WGCI in Chicago ... 3% Other.
WEDR in Miami... 6%
WRKS in NY... 7%
And so on.
> >
> Phoenix is an urbanable AC market aimed at whitey. I know, I
> know, we just need to throw Reggaeton or some other lame ass
> Hispanic format on the air because all them Mexicans listen
> to is latin music. (said in jest)
Any format that appeals to Hispanics and Other will not have significant appeal to Blacks and vice versa. Of course, you have to index against the population to see this clearly, and that involves thinking.
In many markets that are predominantly Mexican origin in the Hispanic area, which means everything from Chicago to the west, there are two groups of listeners. First are the second generation and beyond, who predominatly listen to English radio. The Spanish stations appeal to first generation. The Reggaetón stations appeal to first and second generation bilingual Spanglish speakers, but only in the demos of 15 to 32 mostly. Reggaetón is the first cross-generational Hispanic format ever, pulling as many or more listeners form English language statons as from Spanish ones.
> What planet do you hail from?
...the one called "Reality." We are called "realists." We come in peace.
>
<P ID="edit"><FONT class="small">Edited by David Eduardo on 12/21/05 01:40 AM.</FONT></P>
> >
> > Maybe, just maybe, because there are too few Blacks in
> > Phoenix for any real Urban of any kind.
>
> Here we go again, now we have a Hispanic-American...
"Hispanic" by definition means "Latino living in the USA." The term "Hispanic" is seldom used outside the USA, and is a US Government "invented term." there is no such thing as a "Hispanic American."
Your assumption is wrong, anyway.
> calling
> African-Americans, BLACK. And once again, more nonsense. I
> know, only whitey listens to "black" music.
"Black" is the name that Arbitron and the US Bureau of the Census gives to the folks who may also be called African American. I don't play "PC." If you want to, go somewhere else. We are discussing radio.
True urban stations generally have very, very low "Other" (the name Arbitron gives to non-Hispanic whites) listener counts. Typically, they get less than 10% "Other" listening.
"Jammin´ Oldies" was a very non-Black rhythmic format aimed mostly at Hispanics and Other... in fact, it was researched only against female Hispanics for its debut in LA. But "urbans" do not get any appreciable listening by non-Black and non-Hispanic audiences.
> > The market is 22% Hispanic, 2% Native American and 3%
> Black
> > and 73% non-Hispanic white. Programming is going to
> reflect
> > this. In fact, the 12+ black population is under 80
> > thousand.
>
> And once again, whitey don't listen to that negra music
> right? You're laughable.
"Other" listening to Urban stations is very tiny. This can be proven over and over all over America. the "Black" music that non-Hispanic whites listen to is not the same as that actual African Aericans listen too.
KKBT in LA... 11% Other.
WGCI in Chicago ... 3% Other.
WEDR in Miami... 6%
WRKS in NY... 7%
And so on.
> >
> Phoenix is an urbanable AC market aimed at whitey. I know, I
> know, we just need to throw Reggaeton or some other lame ass
> Hispanic format on the air because all them Mexicans listen
> to is latin music. (said in jest)
Any format that appeals to Hispanics and Other will not have significant appeal to Blacks and vice versa. Of course, you have to index against the population to see this clearly, and that involves thinking.
In many markets that are predominantly Mexican origin in the Hispanic area, which means everything from Chicago to the west, there are two groups of listeners. First are the second generation and beyond, who predominatly listen to English radio. The Spanish stations appeal to first generation. The Reggaetón stations appeal to first and second generation bilingual Spanglish speakers, but only in the demos of 15 to 32 mostly. Reggaetón is the first cross-generational Hispanic format ever, pulling as many or more listeners form English language statons as from Spanish ones.
> What planet do you hail from?
...the one called "Reality." We are called "realists." We come in peace.
>
<P ID="edit"><FONT class="small">Edited by David Eduardo on 12/21/05 01:40 AM.</FONT></P>