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Why doesn't The Hot Fm just call themselves Bob 96.3?

Ok, WTF are they thinking? They've replaced us with a morning show called BOB and Sheri....say it with me! BOB...BOB...BOB....AND SHERI!

One of the big problems with The Hot Fm over the years was Bob 93.3. After they had major tech issues with 103.7 and lost a shit load of listeners to Bob 93.3 because they couldn't stay on the air, The Hot Fm had to deal with the"BOB" factor....

After all those years of trying to get "BOB" out of everyones head...they put a morning show on the air with the first name "BOB"....WOW, Someone WASN'T THINKING. They have to run morning show promos that say "BOB" ALL DAY AND NIGHT, the hot fm Dj's have to promote the morning show ALL DAY AND NIGHT, and say "BOB" and the word "BOB" is going to be all over their website....again, say it with me...."BOB"!
 
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