• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

why don't more stations "bundle" genres like ad buys?

I

indieradioguy

KWSS-LP, KJZZ, and KOOL all have formats conducive to "bundling" different genres and types of music (in KJZZ's case, when it's news-related; in KOOL's case, if it ever charted Billboard Top 40), and the latter two sound better in 2013 than they have ever sounded. Considering the conventional wisdom that terrestrial AM/FM is losing their demos to iPod/Pandora/YouTube, why don't more stations program their content for a greater sense of continuity between media? It's like KWSS-LP, KJZZ and KOOL are the only stations in the town who program like they *want* more listeners. I often wonder how many people still associate KOOL with the icy, frost-covered call letters (how long ago was that?) and KJZZ with SNL skits. It just makes me wonder why **cough,cough** is so determined to program their content like it's a music station when news/talk doesn't have the same fluidity music does.
 
puff, puff, pass.

Whatever you've got has to be some powerful stuff, because I can't follow your logic.

Share the stash.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom