Re: More is NOT better
AC Tones said:
I completely agree with almost everything you say. What I don't follow is how "everyone doing their own thing" on the Internet waters the product down, and that we should take a "regional" approach. If anything, the more choices listeners have right now, the better, IMO.
(NOTE: subject line changed from smooth jazz to "More is NOT better.")
I'd like to politely disagree (ha!) with this using 2 books.
I must say first, however, like you I was a big fan of the Internet Isley Brothers approach of "It's Your Thing, Do What You Want to Do." No more -- are you really finding it easier to find stuff on the Internet, or has it become a chore? Moreover, in other parts of your life, do you feel you're really off with more choices or do you sometimes wonder where your time has gone?
Here are the 2 books I'd like for readers to consider:
1. The Cult of the Amateur, by Andrew Keen
2. The Paradox of Choice -- Why More is Less, by Barry Schwartz
#1 - Andrew Keen is not a Luddite by any stretch of the imagination. He founded various Web companies in 1995. So in a sense, you could say he's created this fine mess. He's a bit of a contrarian lately against Web 2.0. He doesn't believe it's necessarily a good thing that any monkey with a typewriter can publish a blog, post videos on YouTube, launch Web sites, etc.
I agree too. I hate now that when I use Google, I get a lot of irrelevant garbage. Many times it's people blogging 140 times more irrelevant stuff than latte-spilling Twitter when what I really want is high-quality secondary research for marketing purposes.
Also, Doug Stephan's Good Day recently had a guest for a place called BlogTalkRadio. The notion was anybody could publish their own talk show. At first I liked it. I've thought similar to artists like Radiohead, why wait until some label declares you to be good just to get recognized? I also thought people tell me I've got good ideas, particularly in promotions and careers, so why not? Then I saw ALL those people with their blog talks. I had problem finding some of them. I then thought, "How would anyone ever find me?" Sorry, I won't waste my time searching nor posting there. (I prefer here!)
#2 - Barry Schwartz challenges the notion of more and more choices. Ages ago when we went to work, our wardrobe was fairly limited. A suit and tie was typical, or maybe slacks and a long sleeve shirt. Then came business casual. Now when we go to work or play, we have to go through a lot of choices: absolute casual, business casual, sporty, professional, etc. And then you have to wonder are you overdressed, underdressed? (That can really cost a sale in some places from California to New York -- both ways!)
Barry also gives an example of 6 chocolates vs. 25 chocolates. At one tasting, people could really remember the choices. Those who attended the 6-chocolate affair bought boxes. At the other, people's ability to taste blurred after trying 10. They couldn't really remember well the differences, and didn't buy as much.
Want to know what's a real nightmare nowadays? Choosing a digital camera! Or choosing a cell phone. There's so many to choose from -- is that a good thing? And can you really tell the difference between them all? And don't you feel that if you don't examine every feature and price that you might miss out on something? You, personally, perhaps not. Many other potential customers do, and they don't buy. After you look at phone after phone, camera after camera, your mind goes numb.
Schwartz's book was in Men's Health. If I'm asked name a book that changed my life, that's one of them. It's told me to concentrate only on things that matter, at home and at work.
Earlier when this gluttony started, Bruce Springsteen said
"57 Channels and nothing's on." Building on his initials, I don't agree that more content by everybody is better. To me it's just more B.S.
(Sorry, wish I could have chosen a smooth jazz artist instead. I need to take a pause for the Koz.)