Why dropping "Oldies" is wrong

[radiolover78]

Nationally, around 30% of all listening time is in-car listening. At home and at work have greater listening, each, than in car.

Even in the car capital of the world, LA, only 31% of listening is in the car; New York it is 24%.

That's odd and surprising. I can understand the at work listening, but I assumed most listening was done in the car.

I learn something new everyday!

BTW, where'd you get those percentages?

 

[Tom Wells]

I am more likely to beleive that the greater share, AND closer attention are paid to radio while in the car, in sub-and urban areas.
This varies a LOT from region to region, and any attempts to quantify results always seems incorrect to someone who lives in a totally diff situation.

How can I be nostalgic about something I didn't experience? Why did I like "oldies" as a pre-teen in the 60's?
Why did I discover 1930's and 1940's music in the 70's? Why do people like classical or opera?
Many people have an affinity for a musical genre though they have no connection to the time or place it references.
Why else would they being playing rap in southern Idaho? (I presume they are.)
The real truth is that the silent majority concept also works for satisfied customers as well.
Very few will be so outgoing as to effusively give thanks, or say "good job!"
Arbitron can in no way accurately measure the receptiveness of the public of any format, only quantify market sales.

I also notice radio's previous material, drama, stories, etc, are now streaming.
If there were unlimited broadcast bandwidth, or this were 1953, we could be discussing why dropping "Drama" is wrong.
Those stations went music, and the radio has never been the same, but we boomers still loved it.
I bet gramma didn't think the radio was nearly so good as when she was a young woman in the 1940's....

If seems if we want to hear oldies, it would be best to somehow cultivate a desire for it in our offspring.
You can see how this might be difficult, but as advertisers do not buy 45 up, oldies is no different from
any of the previous forms radio has taken.

It's too bad I can't listen to an oldies station. I'm sure there is one on FM in Chicago, but
I have little desire to tune in to what seems to me like somebody's limited, lame record collection.
The best oldies radio ever has always been like having the curator of a huge museum give me a private tour of the best stuff.
Dr Demento comes to mind, but there are many others as well.

 

[davideduardo]

BTW, where'd you get those percentages?

Arbitron.