We keep hearing of the "waivers" the station had the water drinkers sign. Who wrote them?
In 20 years of doing mornings, and promotional stunts, I have never authored a waiver. In fact, whether there is a waiver or not, mostly not, is ultimately up to the GM. The fact that a waiver existed at all could only mean that the GM signed off on the promotion. And most likely, as is required in our megalomaniacal corporation, approved, then authored by corporate attorneys.
It seems to me that if I came up with a poorly thought out promotion (which, by the way, I do all the time), and sent it all the way up the corporate flag pole, and they saluted it with a waiver, at that point...they own it.
We all listen to the tapes of these yuck-meisters and hear how idiotic their banter sounds on the death topic. But, had she not died, this would have been just another zoo show that has earned their 7th place ranking.
If I were on that show, and fired while the GM, and every suit in the chrystal palace kept his job, Entercom would have another plaintiff to deal with.
In 20 years of doing mornings, and promotional stunts, I have never authored a waiver. In fact, whether there is a waiver or not, mostly not, is ultimately up to the GM. The fact that a waiver existed at all could only mean that the GM signed off on the promotion. And most likely, as is required in our megalomaniacal corporation, approved, then authored by corporate attorneys.
It seems to me that if I came up with a poorly thought out promotion (which, by the way, I do all the time), and sent it all the way up the corporate flag pole, and they saluted it with a waiver, at that point...they own it.
We all listen to the tapes of these yuck-meisters and hear how idiotic their banter sounds on the death topic. But, had she not died, this would have been just another zoo show that has earned their 7th place ranking.
If I were on that show, and fired while the GM, and every suit in the chrystal palace kept his job, Entercom would have another plaintiff to deal with.