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Why have Bob and Tom on both WMMS and WRQK?

F

feeball

Guest
Especially WRQK which by the recent look of the station and the song selection is skewing for a younger demographic. Nothing against Bob and Tom because we all know they have a well perfoming show, but they don't seem to fit in with WRQK these days. Clear Channel would benefit more from bringing in Lex and Terry to the market on one of those stations. Basically, morning drive sucks in this market.
 
I'm suprised that you didn't mention classic rock station WMJK (100.9 Clyde) to the list. Oh, and at one point, the "Fox Classic Rock" trio in Ashland/Mansfield - WFXN (102.3 Galion) WXXF (107.7 Loudenville) WXXR (98.3 Fredericktown) - carried B&T, but no longer.

But here's some suppositions I have, at least:

1) WMMS gave up. Flat out cried uncle. After 14 different incarnations post-Jeff and Flash; obviously with Brian & Joe and Danny Czekalinski having any success whatsoever.

2) CC's Premiere Radio Networks owns the show. It's more likely to have syndicated product that the station's owner owns run on that station (i.e., WW1 shows on CBS Radio stations.)

3) It's cheaper to run than finding and running a local show. And again, given WMMS' futility post-1994, it's likely the ONLY option that's available. I doubt that WMMS will ever go local in the mornings - not for many, many years, in fact.

Sorry to bear the news.

- Nathan Obral
 
I think it is a safe bet to say that WMMS has zero chance of ever going local in mornings.


I think Lex and Terry are also under the PRN banner along with Bob and Tom and I am convinced that Lex and Terry would do better numbers for WRQK in the long run than Bob and Tom simply because WRQK is leaning towards a younger demographic. Lex and Terry would be more effective at gaining the younger demographic than Bob and Tom.

And considering that both stations can be heard on the FM dial in the Akron/Canton area, one would think that one of the stations would want to try and differentiate themselves especially in the morning.

Am I alone in thinking that this is an obvious one?
 
Maxwell will be doing mornings within a year, my prediction...
 
feeball said:
Especially WRQK which by the recent look of the station and the song selection is skewing for a younger demographic. Nothing against Bob and Tom because we all know they have a well perfoming show, but they don't seem to fit in with WRQK these days. Clear Channel would benefit more from bringing in Lex and Terry to the market on one of those stations. Basically, morning drive sucks in this market.
Click to expand...

WMMS does not cover the Canton market. B&T get better 25-54s over L&T. And, most importantly, an easier SELL.
 
I should have said they can be heard in the market. My mistake.

Bob and Tom might do better at the 25-54 demographic but from at least listening to WRQK, they are not making the attempt to reach out to that crowd. Nobody can convince me that a station which plays artists like Tool, System of a Down, Rage Against the Machine, Avenged Sevenfold, Chevelle, Breaking Benjamin, etc. is trying to appeal to that crowd. Now if Bob and Tom were on say WONE, I might be able to believe that demographic. Frankly, I don't care if God himself approached me and said WRQK was trying to appeal to the 25-54 demographic, I would call him a liar.

Sounds more like 18-34 or 18-49. It's younger than their morning show.
 
feeball said:
I should have said they can be heard in the market. My mistake.

Bob and Tom might do better at the 25-54 demographic but from at least listening to WRQK, they are not making the attempt to reach out to that crowd. Nobody can convince me that a station which plays artists like Tool, System of a Down, Rage Against the Machine, Avenged Sevenfold, Chevelle, Breaking Benjamin, etc. is trying to appeal to that crowd. Now if Bob and Tom were on say WONE, I might be able to believe that demographic. Frankly, I don't care if God himself approached me and said WRQK was trying to appeal to the 25-54 demographic, I would call him a liar.

Sounds more like 18-34 or 18-49. It's younger than their morning show.
Click to expand...


No $$$ M18-34. It's M25-54, hence Bob and Tom over Lex and Terry.

I do agree that they dont fit the active format.
 
VODood said:
No $$$ M18-34. It's M25-54, hence Bob and Tom over Lex and Terry.

I do agree that they dont fit the active format.
Click to expand...

I got to ask you some questions because you got a lot more experience in the business than I do, would a station purposely try to skew an older demographic during one of the dayparts (morning or afternoon drive) and then skew younger the rest of the day? It makes no sense to me at all. That's why people like Rick Dees no longer do mornings on Top 40 Radio for example. What's next, Paul Harvey on WMMS? I get the point that Bob and Tom can sell to 25-54, but what good is that demographic when the stations demographic is younger? It would be interesting to see the Arbitron books and look up the average age of the listeners of WRQK. I think I would be safe to say there probably is about maybe one person over the age of fifty, and I am being very generous with that guess because I don't think anyone over fifty listens to the station. The station has nothing in common with a fifty-year-old other than those two cackling bastards in the morning are about as old as them. If I want to listen to old people that cackle in the morning, I might be inclined to flip the station to 100.1 and listen to Stan Piatt, at least he is a local guy.
 
Mr. Feeball,

There a number of things that obviously have you perplexed. Let's start with the music... Your earlier statements suggest that you have very selective hearing. I monitor WRQK quite often, and I have never heard RATM, SOAD, or Avenged Sevenfold in mid-days or afternoon drive. As far as Breaking Benjamin, Chevelle, and others like them, 3 Days Grace, Puddle Of Mudd, etc. are all top charters in Mainstream rock, not just "Active", but "Mainsteam".
I still hear plenty of the usual suspects like Ozzy, AC/DC, Zeppelin, Motley Crue, Van Halen, plus hair bands, grunge and early 2000's. You might want to try Mediabase sometime, it really works! ;) Those aforementioned classics and the newer stuff play quite nice into the 18-49 demo which does make nice money. If you think that you can only grab large amounts of cash from strictly 25-54, then you are making a huge mistake and have obviously never sold advertising.
Since we're on the subject demo's, Bob and Tom appeal to much broader audience than people that are 10 years away from retirement. You act like B&T are on the air talking about the best soil for your garden, how to best use your AARP card or the new and improved "Metamucil". The are quite topical, timely and have good comedians. Maybe they just don't appeal to you "philly blunt", "get krunk" kiddie humor. I can see that your not a fan of B&T, but your posts indicate you must certainly be on the lower end of the 18-34 demo. :D. Not to mention that your posts sound like an attack on WRQK, rather than simply wanting to inquire about why WMMS & WRQK both have B&T!
 
zatsthat said:
Mr. Feeball,

There a number of things that obviously have you perplexed. Let's start with the music... Your earlier statements suggest that you have very selective hearing. I monitor WRQK quite often, and I have never heard RATM, SOAD, or Avenged Sevenfold in mid-days or afternoon drive. As far as Breaking Benjamin, Chevelle, and others like them, 3 Days Grace, Puddle Of Mudd, etc. are all top charters in Mainstream rock, not just "Active", but "Mainsteam".
I still hear plenty of the usual suspects like Ozzy, AC/DC, Zeppelin, Motley Crue, Van Halen, plus hair bands, grunge and early 2000's. You might want to try Mediabase sometime, it really works! ;) Those aforementioned classics and the newer stuff play quite nice into the 18-49 demo which does make nice money. If you think that you can only grab large amounts of cash from strictly 25-54, then you are making a huge mistake and have obviously never sold advertising.
Since we're on the subject demo's, Bob and Tom appeal to much broader audience than people that are 10 years away from retirement. You act like B&T are on the air talking about the best soil for your garden, how to best use your AARP card or the new and improved "Metamucil". The are quite topical, timely and have good comedians. Maybe they just don't appeal to you "philly blunt", "get krunk" kiddie humor. I can see that your not a fan of B&T, but your posts indicate you must certainly be on the lower end of the 18-34 demo. :D. Not to mention that your posts sound like an attack on WRQK, rather than simply wanting to inquire about why WMMS & WRQK both have B&T!
Click to expand...

First off, you might want to read through all of the posts in this thread before going off on me about the 25-54 demographic. I was not the one who said a [EDIT]thing about that demographic only to say that WRQK's song selection is skewing younger than that demographic. Second, I am 30 years old and I don't give a rat's ass about the "philly blunt" get krunk" racist stereotypes you presented in this post. What I am trying to say is that instead of taking one act and placing them in the mornings on two stations that can be heard clearly in Akron for example that maybe it would be wise to place another syndicated rock morning show on there instead. I referred to Lex and Terry in previous posts in this thread. A morning show that has more in common with the listeners of Rock 106.9 than Bob and Tom.

Furthermore, I am not attacking WRQK. If you knew anything about me, you would know that I have defended Meagan on this board in previous posts. Get your information correct about people,[EDIT]


[EDIT-profanity]
 
Sometimes I am disappointed by the fact that both 'MMS and 'RQK both carry Bob & Tom (I can still get some rock music in the morning since I'm far enough west of Akron to get 107.7 WXXF from Loudonville). However, the short answer seems to me that WMMS isn't concerned so much about Akron listeners, and, though WRQK is now trying to market as Akron-Canton, their primary listener base is still in Canton. Cleveland and Canton are spread out far enough that there isn't duplication of morning shows in the primary focused markets; Akron just happens to be squeezed in the middle.

I imagine some rock fans far enough east of Akron are even more disappointed, as they can also get Bob & Tom on WNCD 93.3 from Youngstown.
 
why people like Rick Dees no longer do mornings on Top 40 Radio for example....


Actually, Rick Dees IS on Top 40 radio again, in Los Angeles at that. He's on the new "Movin'" station, which is rythmic oriented. Rick belongs on Top 40 radio in AM drive. And he belongs in L.A.

It's not how old you are, it's how old your content is. Rick doesn't act "old" on the air. Never has.
 
collegeDJ86 said:
Sometimes I am disappointed by the fact that both 'MMS and 'RQK both carry Bob & Tom (I can still get some rock music in the morning since I'm far enough west of Akron to get 107.7 WXXF from Loudonville). However, the short answer seems to me that WMMS isn't concerned so much about Akron listeners, and, though WRQK is now trying to market as Akron-Canton, their primary listener base is still in Canton. Cleveland and Canton are spread out far enough that there isn't duplication of morning shows in the primary focused markets; Akron just happens to be squeezed in the middle.

I imagine some rock fans far enough east of Akron are even more disappointed, as they can also get Bob & Tom on WNCD 93.3 from Youngstown.
Click to expand...


WMMS - CLEVELAND'S ROCK STATION

If it gets Akron listeners, great. But WONE-FM does just fine in A-Town.

WMMS serves, and targets, Cleveland.

There is the rare occassion, like with WMJI, where a station will do well in two markets. WMJI is often Top 3 in Akron. Sometimes even #1.

IMO.. Akron and Cleveland should be combined.
 
I agree about combining both the Cleveland and Akron markets. Rubber City Media might have something different to say about it though. I know Rick Dees was doing mornings on Movin', but are they designated Top 40, CHR, or another designation? A station that plays Boyz II Men can't possibly get the CHR designation.
 
No joke, they're a AAA format on FM that runs high school wrestling, Paul Harvey, play by play girl's softball & girl's basketball & Indians, Cavs & Browns much like WLEC AM over in Sandusky, like an old fashioned am station. Only WLEC is a high school sports talk station 6-9am & 3-7pm, then it's back to national talk feeds & much better bumper music from Fox thru the night.
 
B&T definitely live in M25-54 but there are a handful of lower end stations on which they really do well. It's counter-intuitive, but if it works, it works. KBER is one that comes to mind.

I think we sometimes forget that listeners out there don't necessarily categorize things they way we do "in here". Depending on how splintered the rock radio is (or isn't) in a given market, there might be more audience acceptance of a broader playlist or hosts that appeal to broader demos.. if not broads. Ha-yuk!
 
1)Because they can....

but seriously...I have listened to B&T since they were ONLY on in Indianapolis. The cackling is their schtick, that's ok, if you like that sort of thing. To me, it gets old real quick.

I liked them better when they were local (I have some airchecks, circa 1994).

Jim aka Norm de Plume
 
KBER is one that comes to mind.
Click to expand...

A station like KBER appeals to both 18-34 and 25-54. Playlist is similar to WRIF in Detroit.

They play plenty of new rock, but they also play a lot of vintage rock.
 
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