charlestondxman said:
WJYR was easy listening all the way through the 1990s. They didn't switch to 105.9 until September 2000, when WNMB's format ended, and that wacky switch occurred, with WMYB going from 99.5, briefly to 94.5, then over to 92.1, while WRNN went to 99.5 from 94.5, and Easy started the simulcast at 94.5 and 105.9.
It's a little more complicated than that. Here's what I read in the Sun News online or wherever back in the day.
First of all, to answer the question about Jim Morgan, The Sun News did say Jim Morgan was at WJYR. And he was the no. 1 morning host. I don't know about the others.
Second, Next Media took over several stations and moved around their frequencies. They were actually ignorant enough to believe that people would listen to WJYR on a tiny AM station when AM has never done well in Myrtle Beach. And there was the attitude that changing 92.1 FM to the Star format wasn't that drastic. The only thing that didn't change was Delilah. The Sun News got numerous letters to the editor about that. Furthermore, they merely moved the call letters. They changed the music completely and got rid of the personalities that had been there, if any. It was the one time Myrtle Beach had "Music of Your Life". And if that's not bad enough, the sports talk shows and play-by-play stayed around at night and on weekends.
WNMB had been doing really poorly since Star 99.5 became popular. One reason was that they had tried "hot adult contemporary" and the listeners were confused. When they went mainstream again, the audience didn't come back. So there was this obvious hole in the market and Jim Morgan was unemployed. They took advantage of a situation that has benefitted them enormously.
Furthermore, when the shuffling of frequencies was complete, 94.5 was without a format and Next Media had too many stations. They had to sell at least one.
WEZV also didn't do what WJYR had. They said their music would be better. There were lots of instrumentals, and many of them were traditional. While WJYR had added a lot of vocals and what few instrumentals they had were too contemporary. They did have more instrumentals at night, but then they went and added Delilah. Big mistake, if you ask me.
Oh, yeah, WJYR on AM never even showed up in the ratings. I think they went all-sports again.
One thing I noticed when I was in the area a couple of weeks ago: there were a lot of commercials relating to Georgetown. So they really need that 100.7 frequency.