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Why Is 97.1 STILL Called "Free-FM"?

DToTheJ

DToTheJ

So here we are, two-and-a-half years removed from the start of the less-than-successful national "Free-FM" rollout (David Lee Roth, we hardly knew ye). Of course, once Dan Mason hopped on board, these stations were either flipped, or kept their talk format, but shed the "Free-FM" name.

Yet in June 2008, 97.1 in L.A. is the only station left standing with the "Free-FM" branding. No other creative names out there? Even reverting back to "Real Radio 97.1" could sound good at this point.

My point is, why would you continue to associate yourself with a branding that's failed in the rest of the country?
 
DToTheJ said:
My point is, why would you continue to associate yourself with a branding that's failed in the rest of the country?
Click to expand...

But it is amazingly successful in LA. Why change name for a reason your local listeners know nothing about? If it works, don't fix it.
 
Also, they are doing more of "The FM Talk Station" like they used to. I would also guess that the website, 971freefm.com is doing well, so why change it. (the old one, fmtalki.com was odd)
 
DToTheJ said:
Yet in June 2008, 97.1 in L.A. is the only station left standing with the "Free-FM" branding. No other creative names out there? Even reverting back to "Real Radio 97.1" could sound good at this point.
Click to expand...

To me, bringing back "Real Radio" would conjure up negative images of Ober & Olsen, The Regular Guys, and please, let's not forget Voxx, the Rock n' Roll Psychic.

With the exception of Howard Stern, that was a truly awful period in KLSX's history.

Howard himself said that it was embarrassing radio.

Please, let the Real Radio image logo stay dead & buried.
 
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