• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Why is cumulus making kgo mostly news with such decent numbers as is???

hotpatrick2004

hotpatrick2004

It seems very odd to me with kabc getting such terrible numbers but yet cumulus is attacking kgo first???Seems very strange to me. Didnt they look at the numbers of the new all news station in chicago pretty pathetic!!! Kabc gets the same numbers as ktlk but there cume is higher. I cant believe cc keeps ktlk but thats for another day.

I did like bernie ward but that was in the bush era which i disliekd but i dislike the obama era just as much!!!
 
hotpatrick2004 said:
It seems very odd to me with kabc getting such terrible numbers but yet cumulus is attacking kgo first???Seems very strange to me. Didnt they look at the numbers of the new all news station in chicago pretty pathetic!!! Kabc gets the same numbers as ktlk but there cume is higher. I cant believe cc keeps ktlk but thats for another day.
Click to expand...

I think it's a dumb move, but to answer your question of why:

KCBS has a 6.3 and is #2. KGO has a 4.2 and is #7.

KGO has a signal as good as KCBS or better. They probably think they can get a piece of KCBS' numbers (and maybe not lose all of their existing listeners). If....IF...KGO could keep their losses to a point and take a third of KCBS' audience, that'd be a 5.3 for them and a 4.2 for KCBS (these are based on the 6+ numbers, which are essentially worthless, but all we have....picture a similar shift in the money demos and you're probably close to what they're seeing).

In L.A., there's less to gain. KNX has a 3.2 and is #10. KABC not only doesn't have a competitive signal compared to KNX, it's not really able to cover the metro anymore.

Until and unless it looks like Cumulus is following the Randy Michaels playbook, forget about the new all-newses in New York and Chicago. They're irrelevant.
 
One word: Demographics. KGO's listeners are older than dirt. In fact I have some dirt that's younger. Time to shake things up. This is not to say that all-news is the solution, because all-news is also an older format, but that article yesterday really said it well. KGO needed a freshening up. Yes that will alienate all the blue hairs who loved it. But that's what happens when the water gets stale. Cumulus is in a stronger financial shape now, so it can weather the storm. We're going into 1st Q, which is traditionally a weak sales period. Might as well blow something up now. And they will be blowing up KABC and WABC too in due time. All the former ABC properties need a new coat of paint.
 
Why would they blow up wabc they seem to do well also? But who knows what they will do.I have noticed cumulus got rid of captin horhay for traffic on kabc. He did the traffic since i came here the first time in 2000 hope he lands on his feet. And i think peters side kick well the news guy that chimes in now and again is much better then thersea was but time will tell.
 
TheBigA said:
One word: Demographics. KGO's listeners are older than dirt. In fact I have some dirt that's younger. Time to shake things up.
Click to expand...

Laying off almost all KGO talent is a little more than a shake up. Word on the SFO board is the only talent still there has a solid contract. :(
 
I believe Mickey Luckoff saw the writing on the wall. He knew this was coming when he was there. He got out with his reputation intact. Very smart guy.
 
KOIT-FM wins the race again! Don't these bean counter's learn anything from historic radio battles of the past? News/talk stations in the bay area count them all up, (this is the true cause of KGO's lost share numbers) and as Mr. David E say's there are only so many total shares to go around! All news for the for the most part is not going to bring in the younger listener's that have moved on with the river of news, information, entertainment that is the internet! The internet is right at the tip of our finger's with all the smartphones available now, with the price of these phones going down making data plan's worth the price.
 
RadioStarOne said:
All news for the for the most part is not going to bring in the younger listener's that have moved on with the river of news, information, entertainment that is the internet!
Click to expand...

I agree, but what do you do with KGO? Keep beating the already-dead horse into the ground? Completely give up? Return the license to the FCC? This is not a station that was going to grow. It was going to keep its current audience until they passed away. But the talent cost was huge in comparison to the revenues they were attracting. Something had to give.

They seem to have some kind of national plan in the works for the AM properties around the country. It's probably not going to be like KCBS, because it's simply too expensive.
 
There is some talk on the SFO board and around that Red Eye Radio may land during the overnight hours on KGO.

If this is the case than amazingly enough it will be much easier to tune into 810 than 790 to listen to the show.
 
KGO already has news blocks from 5-9am, Noon-1pm and 4-7pm. They already have the anchors and field reporters to do the job in these time slots. So it probably won't be hard to fill in the other hours (1-4pm and 7-Midnight) with news. I'm sure some of the anchors will just stay on longer and the field reports and written stories will just get repeated more often.

KABC has no news blocks and only a small news staff. And no one thinks KABC's 5000 watt signal could compete with KNX's 50,000 watt blowtorch. KGO's signal is equal to KCBS's. Of course, KGO really won't be able to compete because KCBS added a full-power FM signal and does All-News 24/7. But I suppose Cumulus hasn't taken these two factors into account.

Gregg
[email protected]
 
Red eye radio was on this morning after the midnight news. This show is going to win the ratings race! Not in a million years! Nice try, Next!!
 
RadioStarOne said:
Red eye radio was on this morning after the midnight news. This show is going to win the ratings race! Not in a million years! Nice try, Next!!
Click to expand...

There's a ratings race after midnight? Really? How much time and effort to stations make selling unrated dayparts?
 
TheBigA said:
RadioStarOne said:
Red eye radio was on this morning after the midnight news. This show is going to win the ratings race! Not in a million years! Nice try, Next!!
Click to expand...

There's a ratings race after midnight? Really? How much time and effort to stations make selling unrated dayparts?
Click to expand...

Amen. The only thing keeping stations from signing off is they're afraid of losing morning drive listeners if they're not there when the serious early birds wake up.
 
Of course, KGO really won't be able to compete because KCBS added a full-power FM signal and does All-News 24/7. But I suppose Cumulus hasn't taken these two factors into account.
Click to expand...

Don't they have TWO FM Rock stations? One that carries the 49ers? Doesn't stretch my imagination too far to see them flipping The Bone or KFOG. It's not like this company is hung up on "heritage" or anything like that.
 
robnokshus06 said:
Of course, KGO really won't be able to compete because KCBS added a full-power FM signal and does All-News 24/7. But I suppose Cumulus hasn't taken these two factors into account.
Click to expand...

Don't they have TWO FM Rock stations? One that carries the 49ers? Doesn't stretch my imagination too far to see them flipping The Bone or KFOG. It's not like this company is hung up on "heritage" or anything like that.
Click to expand...

I believe Cumulus is not hung up on heritage, but from what I've heard, both KFOG and KSAN ('The Bone') bill fairly well. It would have made more sense to simulcast the old NewsTalk format to see if they could improve the numbers. But now that they've killed off talk, it seems unwise to kill an revenue earning FM format to simulcast an unproven experiment - the 3rd news station in the market.

CBS had only recently purchased 106.9 FM, and had failed with two formats - they had nothing much to lose, and everything to gain from the KCBS simulcast.
 
A teenager kid buys a car he can't afford. Then he has no money to buy gas or go out. This is Cumulus. They bought more than they can afford. They own it, but they can't run it right cause they don't have the money.

Some of this is why business people and politicians were going after NPR. They can't take the competition.
 
MC said:
They own it, but they can't run it right cause they don't have the money.
Click to expand...

Why not give 'em a chance to actually run it before you reach a judgement. The previous owners didn't invest in new tires or shocks...they instead ran it into the ground. That's not my idea of running a station right.

MC said:
Some of this is why business people and politicians were going after NPR. They can't take the competition.
Click to expand...

Wow...talk about a leap. If anyone has less money than Cumulus, it's NPR.
 
robnokshus06 said:
Of course, KGO really won't be able to compete because KCBS added a full-power FM signal and does All-News 24/7. But I suppose Cumulus hasn't taken these two factors into account.
Click to expand...

Don't they have TWO FM Rock stations? One that carries the 49ers? Doesn't stretch my imagination too far to see them flipping The Bone or KFOG. It's not like this company is hung up on "heritage" or anything like that.
Click to expand...

Cumulus has also 2 AM sports stations in San Francisco. I wonder how can SFO handle 3 sports stations. The sports FM station is KGMZ 95.7 FM by Entercom. I think they have to decide if KSFO, and KNBR should go on FM. By the way KNBR was on 99.7 FM in the 1960's
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom