They're just waiting to get to the finish line and collect payment from EMF but in the meantime if someone wants to advertise they'll be glad to serve you. Salesmen still need to make a living and the station can afford to offer some really good rates at this point.
I may consider it to promote the LIFT FM Radio Network, South Jersey's only local Contemporary Christian Radio Network whereas the newcomer to the WWIQ signal is nothing more than a translator for a station 3,000 miles away.