Why is KAMP failing?

[Martin Mac]

Its like one moment, I see a article or comment saying how KAMP is doing great and took away a significant AI from KIIS. Now Im seeing that KAMP is failing. But why!? Their playlist if anything is faster on new music than KIIS, and I dont see anything wrong with them, why are they failing??

 

[ericdxx]

I think the ratings we saw a couple of months ago were due to the station being heavily promoted.

 

[robnokshus06]

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I think the ratings we saw a couple of months ago were due to the station being heavily promoted.

...and commercial free, and jockless and...new.

Not to mention the station they put on to flank KIIS and shave off some of KIIS's audience appears to have taken audience from KROQ (I'm just speculating on the last part, I haven't seen any shared audience data, but they did move Styker back didn't they?).

The real story here though would be revenue. Are they billing more than KLSX did or would have? And if not, was the offset in salaries enough to make it not matter? KLSX was an NTR powerhouse and I doubt they are doing as much of that business as they once were. That would leave everything to spot sales and KAMP has one full day a week where they don't run any advertising, while KLSX had two full days of allmost nothing but advertising (Saturday and Sunday).

Personally, I like listening to Amp more than KIIS. It comes in better in my neighborhood. Of course, I'm out of the demo, so it doesn't matter what I like. But my kids like Amp.

 

[Martin Mac]

So what would the business of KAMP have to do with their ratings?

 

[musicman3355]

I'm guessing... did having Carson on mornings did something to ratings - did many people listened to the music in the morning?

 

[musicfan101]

Uh, because Los Angeles decided that we don't need another top 40 station. AMP will continue to fall now that Stryker is gone! I just don't understand that move. Why try and run a station with a shorter budget that Cheap Channel? I know I am going to get cursed at on this board but, CBS should have just stuck with the talk format! Yes, the economy was/is bad, but the money is there. All the other radio companies are still paying for high priced stations or talent. Yes, that would have been risky, but how much riskier could that be than essentially being the forth Top 40 station in the market?

 

[robnokshus06]

So what would the business of KAMP have to do with their ratings?

The heading of this thread is "Why is KAMP failing?" not "What's up with KAMP's ratings?" How do you know they are failing? If the purpose of Amp was to beat KIIS in the ratings, then you might say they are failing. If however, the purpose of AMP was to save overhead and syphon ad dollars away from KIIS, then perhaps they are successful. Chances are, if CBS is making more profit from Amp than they were with KLSX, they will deem it a success, regardless of the ratings.

 

[Gregg]

KAMP isn't failing. Maybe it's declined a bit since its premiere but it's still a top 10 station. (How many LA stations, especially recent start-ups, wish they were in the top 10?) It's #3 in the market in Cume.

No, it hasn't done as well as KIIS. (It would be hard for any Top 40 to compete with KIIS while its morning host is on the #1 TV show every week. But American Idol only lasts a few more months.) If the goal by CBS was to knock KIIS off of #1, that hasn't happened. But KAMP is certainly doing better in the ratings than hot talk KLSX.

Did CBS react too swiftly to shut down ALL of its hot talk stations across the country after the Free-FM debacle, after Howard Stern left terrestrial radio? Perhaps. KLSX and WJFK in DC had been successful Hot Talk stations well before the Free-FM experiment and maybe they could have continued being FM talk stations aimed at young men, even without Howard.

Never the less, I'm sure CBS is satisfied if KAMP stays in the top 10, #3 in Cume, till American Idol finishes its run. In fact, all of the LA CBS stations (not including KFWB in a blind trust) are doing well.



Gregg
[email protected]

 

[Martin Mac]

So what would the business of KAMP have to do with their ratings?

The heading of this thread is "Why is KAMP failing?" not "What's up with KAMP's ratings?" How do you know they are failing? If the purpose of Amp was to beat KIIS in the ratings, then you might say they are failing. If however, the purpose of AMP was to save overhead and syphon ad dollars away from KIIS, then perhaps they are successful. Chances are, if CBS is making more profit from Amp than they were with KLSX, they will deem it a success, regardless of the ratings.

The only reason I asked "Why is KAMP failing" was because I have seen many people across this board say that KAMP-FM is failing. The reason I asked the second question is because I thought the poster was implying KAMP is failing because of their business.

 

[calguy]

Saying that a station is failing in today's PPM world is not always a real truth. In some cities since the advent of the PPM you have ten stations that are so close in numbers that the difference between number one and number ten can be a little as a point or less. I would suppose you would need to look at how a station is doing within it's target demographics as well as what it bills. I don't see AMP as failing. What I see is the standard ebb and flow that occurs with Arbitron numbers. Stations go up and down, even if their market ranking doesn't change. To know if adding Carson Daly has helped or hurt you would need to know more of the results of the PPM. I don't see losing Stryker as being a great loss either. I really believe that the core listener for KAMP is there for the music, not a personality that many scratched their heads about when he was first installed in the afternoon shift. While some think a personality is great, there will always be someone else on these boards that has an opposing point of view. CBS isn't going to roll over and give up. They'll find new ways to try and erode KIIS's numbers and who knows they may finally do what they couldn't with KKHR all those years ago. I might add that the people on the air at AMP couldn't hold a candle to some of the people KKHR had. A good example, Jack Armstrong vs Stryker. No comparison, it's Armstrong by a million miles. But then you could argue that the CHR of 1984 isn't even close to the CHR of today. Ahh, and that's why we debate these things on Radio-Info.

 

[justpassingthough]

No, AMP hasn't dethroned KIIS and it probably never will. Its not a failure, though. The real story is that AMP has severely impacted Power 106- a heritage rhythmic station, and also dented KXOL. Maybe these weren't the intended targets of CBS' assault on CHR, but it's certainly a victory all the same. If they can take Power's demos, some billing away from KIIS and save money versus running a talk station, then how does CBS go wrong?

 

[Martin Mac]

^^^ I highly agree with this, thats why I dont understand why I see so many comments on this board that say KAMP is running itself into the ground.

 

[musicfan101]

No, AMP hasn't dethroned KIIS and it probably never will. Its not a failure, though. The real story is that AMP has severely impacted Power 106- a heritage rhythmic station, and also dented KXOL. Maybe these weren't the intended targets of CBS' assault on CHR, but it's certainly a victory all the same. If they can take Power's demos, some billing away from KIIS and save money versus running a talk station, then how does CBS go wrong?

Power 106 and Latino 96.3 have had ratings issues long before AMP came along. Not to mention, the reason why Power is impacted at all is because their goal has been to go after KIIS and KIIS has evidently been winning.

Does anyone know how KLSX/KAMP billed in 2009?

 

[justpassingthough]

No, AMP hasn't dethroned KIIS and it probably never will. Its not a failure, though. The real story is that AMP has severely impacted Power 106- a heritage rhythmic station, and also dented KXOL. Maybe these weren't the intended targets of CBS' assault on CHR, but it's certainly a victory all the same. If they can take Power's demos, some billing away from KIIS and save money versus running a talk station, then how does CBS go wrong?

Power 106 and Latino 96.3 have had ratings issues long before AMP came along. Not to mention, the reason why Power is impacted at all is because their goal has been to go after KIIS and KIIS has evidently been winning.

Does anyone know how KLSX/KAMP billed in 2009?

True, Power and KXOL were starting to struggle before AMP came along, but AMP effectively took Emmis and SBS out of the CHR equation in LA.

CBS needs to be focused on KROQ, now that they are seeing serious impact from KYSR. I would think one of the many motivations behind switching KLSX to CHR was in retaliation for CC going after a market that KROQ has dominated for decades. Now that both KIIS and KYSR are leading their CBS competition, though, CBS should devote their attention to shoring up their male demos that are slipping away at KROQ.

 

[musicfan101]

No, AMP hasn't dethroned KIIS and it probably never will. Its not a failure, though. The real story is that AMP has severely impacted Power 106- a heritage rhythmic station, and also dented KXOL. Maybe these weren't the intended targets of CBS' assault on CHR, but it's certainly a victory all the same. If they can take Power's demos, some billing away from KIIS and save money versus running a talk station, then how does CBS go wrong?

Power 106 and Latino 96.3 have had ratings issues long before AMP came along. Not to mention, the reason why Power is impacted at all is because their goal has been to go after KIIS and KIIS has evidently been winning.

Does anyone know how KLSX/KAMP billed in 2009?

True, Power and KXOL were starting to struggle before AMP came along, but AMP effectively took Emmis and SBS out of the CHR equation in LA.

CBS needs to be focused on KROQ, now that they are seeing serious impact from KYSR. I would think one of the many motivations behind switching KLSX to CHR was in retaliation for CC going after a market that KROQ has dominated for decades. Now that both KIIS and KYSR are leading their CBS competition, though, CBS should devote their attention to shoring up their male demos that are slipping away at KROQ.

Unfortunately, SBS and Emmis still feel they could do something spectacular with CHR. They have been heavily pumping the CHR in recent weeks (according to yes.com). When will they give it up?!

I think bringing Stryker back to KROQ, is showing that CBS will indeed be more focused on 106.7. I feel that CBS flipping KLSX was indeed just a money saving one (although, like I keep saying the money is there). If CBS felt otherwise they would've flipped KTWV (like they should have). Someone earlier mentioned that taking Stryker off AMP will not hurt them, but my question is: how will it help them? I don't see how someone will just tune into one Top 40 station, "just for the music", especially when it is the same music you could get from five other stations in town. We are not dealing with some AC or Alternative station here. CBS needed a dominant personality force on this station outside of Carson Daly in the mornings (who isn't starting off hot so far).

CBS should've saw this coming, and in my opinion they are seeing this right now...

 

[Gregg]

CBS should have flipped KTWV to Top 40 and kept KLSX as Hot Talk?

OK, maybe the Smooth Jazz format is in decline but KTWV was still one of LA's top 10 earniing radio stations in the 2008 BIA listing. (2009 isn't out yet.) Meanwhile Hot Talk is more expensive to run and KLSX wasn't earning what The Wave brings in.

The Wave has recently updated its presentation and reduced instrumentals, so let's see if these changes work.


Gregg
[email protected]

 

[musicfan101]

CBS should have flipped KTWV to Top 40 and kept KLSX as Hot Talk?

OK, maybe the Smooth Jazz format is in decline but KTWV was still one of LA's top 10 earniing radio stations in the 2008 BIA listing. (2009 isn't out yet.) Meanwhile Hot Talk is more expensive to run and KLSX wasn't earning what The Wave brings in.

The Wave has recently updated its presentation and reduced instrumentals, so let's see if these changes work.


Gregg
[email protected]

Uh, yes! So, launching many sports talk stations across the country isn't expensive? Ok, KLSX had one bad billing year, in that case, with the way the economy is, every L.A. station should flip.

 

[ericdxx]

CBS should have flipped KTWV to Top 40 and kept KLSX as Hot Talk?

OK, maybe the Smooth Jazz format is in decline but KTWV was still one of LA's top 10 earniing radio stations in the 2008 BIA listing. (2009 isn't out yet.) Meanwhile Hot Talk is more expensive to run and KLSX wasn't earning what The Wave brings in.

The Wave has recently updated its presentation and reduced instrumentals, so let's see if these changes work.


Gregg
[email protected]

Ok, KLSX had one bad billing year

And it also had only one successful show. Leykis was the only one who was doing well in the ratings.

 

[musicfan101]

CBS should have flipped KTWV to Top 40 and kept KLSX as Hot Talk?

OK, maybe the Smooth Jazz format is in decline but KTWV was still one of LA's top 10 earniing radio stations in the 2008 BIA listing. (2009 isn't out yet.) Meanwhile Hot Talk is more expensive to run and KLSX wasn't earning what The Wave brings in.

The Wave has recently updated its presentation and reduced instrumentals, so let's see if these changes work.


Gregg
[email protected]

Ok, KLSX had one bad billing year

And it also had only one successful show. Leykis was the only one who was doing well in the ratings.

Do you have ratings to prove that?

 

[davideduardo]

Power 106 and Latino 96.3 have had ratings issues long before AMP came along. Not to mention, the reason why Power is impacted at all is because their goal has been to go after KIIS and KIIS has evidently been winning.

Does anyone know how KLSX/KAMP billed in 2009?

Power is #2 in 18-34, it's target. And few people would consider them to be CHR or a head on competitor to KIIS. KISS is targeted female, Power, more male... one is CHR, the other is rhythmic.

KXOL's issues are directly in relation to Power's excellent PPM adjustments.