I live in an area where I can get both New York and Philly stations. I'm familiar with those markets but not so much with Chicago. Could someone from the market please explain why the nationally syndicated Mancow isn't even in the top 10 in his home base of Chicago? Isn't he pushing to be the heir apparent to Howard Stern? Why would stations sign him to replace Stern if he's doing poorly in his home market?
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Why is Mancow failing in Chicago ?
- Thread starter superj
- Start date
A
Airwaves01
Guest
> I live in an area where I can get both New York and Philly
> stations. I'm familiar with those markets but not so much
> with Chicago. Could someone from the market please explain
> why the nationally syndicated Mancow isn't even in the top
> 10 in his home base of Chicago? Isn't he pushing to be the
> heir apparent to Howard Stern? Why would stations sign him
> to replace Stern if he's doing poorly in his home market?
>
All I can say is that his show isn't the same as it was when he first arrived. He's not fresh anymore. We grew tired of him.
> stations. I'm familiar with those markets but not so much
> with Chicago. Could someone from the market please explain
> why the nationally syndicated Mancow isn't even in the top
> 10 in his home base of Chicago? Isn't he pushing to be the
> heir apparent to Howard Stern? Why would stations sign him
> to replace Stern if he's doing poorly in his home market?
>
All I can say is that his show isn't the same as it was when he first arrived. He's not fresh anymore. We grew tired of him.
H
hollowman
Guest
12+ numbers are for the rubes; they don't mean anything substantive. Mancow is not the dominant force he was two years ago, but he still does just fine in his target demos, and is responsible for the bulk of Q101's billing.
W
WYTZZ95FM
Guest
> 12+ numbers are for the rubes; they don't mean anything
> substantive. Mancow is not the dominant force he was two
> years ago, but he still does just fine in his target demos,
> and is responsible for the bulk of Q101's billing.
>
Exactly. He bills crazy numbers regardless of numbers. He is a household name, and advertisers like that.<P ID="signature">______________
"Z"
Music Coordinator/Technical Support</P>
> substantive. Mancow is not the dominant force he was two
> years ago, but he still does just fine in his target demos,
> and is responsible for the bulk of Q101's billing.
>
Exactly. He bills crazy numbers regardless of numbers. He is a household name, and advertisers like that.<P ID="signature">______________
"Z"
Music Coordinator/Technical Support</P>
Because he ISN'T Chicago
Ever since he first tried the syndication thing....he lost his unique Chicago touch. I stopped listening after the move to Q101
I believe the show hasn't been worth anything since Irma Blanco left...but that is my opinion
Mancow may bill well....but try telling that to a perspective affiliate station...."Well he is a household name in Chicago....and our advertisers love that....so he should do well in Miami too!"
Bob and Tom at least still kick ass on their home station and make it #1 (well #2 12+)....If Mancow can't do better in his home city....(ratings)....he will never be a nationwide success.
I think the Mancow show was the best when Turd would do stunts like trying to climb the Sears tower in a spiderman costume....and that doesn't translate well outside of Chicago (IMO)
Ever since he first tried the syndication thing....he lost his unique Chicago touch. I stopped listening after the move to Q101
I believe the show hasn't been worth anything since Irma Blanco left...but that is my opinion
Mancow may bill well....but try telling that to a perspective affiliate station...."Well he is a household name in Chicago....and our advertisers love that....so he should do well in Miami too!"
Bob and Tom at least still kick ass on their home station and make it #1 (well #2 12+)....If Mancow can't do better in his home city....(ratings)....he will never be a nationwide success.
I think the Mancow show was the best when Turd would do stunts like trying to climb the Sears tower in a spiderman costume....and that doesn't translate well outside of Chicago (IMO)
W
WYTZZ95FM
Guest
Re: Because he ISN'T Chicago
....and that doesn't translate well outside of
> Chicago (IMO)
>
Isn't he a contributor on the Fox News network? That is TV right? National coverage, ya think that might help him getting affiliates?
He makes 7 figures, on radio, on TV.......
IMO, he is doing just fine. Also IMO, the show is not the same as when he got on board in Chicago. But, that is what happens when you are not local, hence NOT doing crazy local stunts!
Ratings alone, don't dictate revenue. It is more than that, in some cases.
Mancow can get a .2 12+ and he would still be pulling in the revenue. You think Q billed what they did last year with their almost non-existent audience after he gets off the air?????<P ID="signature">______________
"Z"
Music Coordinator/Technical Support</P>
....and that doesn't translate well outside of
> Chicago (IMO)
>
Isn't he a contributor on the Fox News network? That is TV right? National coverage, ya think that might help him getting affiliates?
He makes 7 figures, on radio, on TV.......
IMO, he is doing just fine. Also IMO, the show is not the same as when he got on board in Chicago. But, that is what happens when you are not local, hence NOT doing crazy local stunts!
Ratings alone, don't dictate revenue. It is more than that, in some cases.
Mancow can get a .2 12+ and he would still be pulling in the revenue. You think Q billed what they did last year with their almost non-existent audience after he gets off the air?????<P ID="signature">______________
"Z"
Music Coordinator/Technical Support</P>
L
Large_106
Guest
> I live in an area where I can get both New York and Philly
> stations. I'm familiar with those markets but not so much
> with Chicago. Could someone from the market please explain
> why the nationally syndicated Mancow isn't even in the top
> 10 in his home base of Chicago? Isn't he pushing to be the
> heir apparent to Howard Stern? Why would stations sign him
> to replace Stern if he's doing poorly in his home market?
>
Unlike Stern, Mancow's show and cast of "characters" are mostly fake, and even the local Q101.com website belies this with a bio of weekender Ryan Manno where he says that he plays the "gay Mexican" on Mancow's show, even though he's neither gay nor Mexican.
Also, he tries to meld Stern-esque antics with right-wing wannabe politicos like his good friend Ann Coulter, which just doesn't work well together.
I don't know what his ratings are in the station's target demo, and I personally like the sound of the station outside of his show, so I'd like to think that Q101 is solid outside of Mancow, but who knows at this point?
> stations. I'm familiar with those markets but not so much
> with Chicago. Could someone from the market please explain
> why the nationally syndicated Mancow isn't even in the top
> 10 in his home base of Chicago? Isn't he pushing to be the
> heir apparent to Howard Stern? Why would stations sign him
> to replace Stern if he's doing poorly in his home market?
>
Unlike Stern, Mancow's show and cast of "characters" are mostly fake, and even the local Q101.com website belies this with a bio of weekender Ryan Manno where he says that he plays the "gay Mexican" on Mancow's show, even though he's neither gay nor Mexican.
Also, he tries to meld Stern-esque antics with right-wing wannabe politicos like his good friend Ann Coulter, which just doesn't work well together.
I don't know what his ratings are in the station's target demo, and I personally like the sound of the station outside of his show, so I'd like to think that Q101 is solid outside of Mancow, but who knows at this point?
A
Airwaves01
Guest
Re: Because he ISN'T Chicago
> Ever since he first tried the syndication thing....he lost
> his unique Chicago touch. I stopped listening after the
> move to Q101
>
> I believe the show hasn't been worth anything since Irma
> Blanco left...but that is my opinion
>
>
> Mancow may bill well....but try telling that to a
> perspective affiliate station...."Well he is a household
> name in Chicago....and our advertisers love that....so he
> should do well in Miami too!"
>
> Bob and Tom at least still kick ass on their home station
> and make it #1 (well #2 12+)....If Mancow can't do better in
> his home city....(ratings)....he will never be a nationwide
> success.
>
> I think the Mancow show was the best when Turd would do
> stunts like trying to climb the Sears tower in a spiderman
> costume....and that doesn't translate well outside of
> Chicago (IMO)
>
IRMA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I'd have to agree with Regionear.
> Ever since he first tried the syndication thing....he lost
> his unique Chicago touch. I stopped listening after the
> move to Q101
>
> I believe the show hasn't been worth anything since Irma
> Blanco left...but that is my opinion
>
>
> Mancow may bill well....but try telling that to a
> perspective affiliate station...."Well he is a household
> name in Chicago....and our advertisers love that....so he
> should do well in Miami too!"
>
> Bob and Tom at least still kick ass on their home station
> and make it #1 (well #2 12+)....If Mancow can't do better in
> his home city....(ratings)....he will never be a nationwide
> success.
>
> I think the Mancow show was the best when Turd would do
> stunts like trying to climb the Sears tower in a spiderman
> costume....and that doesn't translate well outside of
> Chicago (IMO)
>
IRMA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I'd have to agree with Regionear.
Re: Because he ISN'T Chicago
> Ever since he first tried the syndication thing....he lost
> his unique Chicago touch. I stopped listening after the
> move to Q101
Same here.. I listened to his first show on Q101 when he went like 12 hours on the air but that was it.
> I think the Mancow show was the best when Turd would do
> stunts like trying to climb the Sears tower in a spiderman
> costume....and that doesn't translate well outside of
> Chicago (IMO)
Yeah.. The Turd stunts were the best part of the show... I remember Car Battery, Jumpper Cables and Turds Nipples... I also remember Monster Truck + Rock 103.5 station vehicle (I think this was on the 1st show after he went to Q).
But alas, his move to syndication and move off Rock 103.5 are what killed him, at least for me. Though I will say he did anchor better coverage on 9/11 than the local News/Talk in Milwaukee (He was on WLUM Rock 102.1 at that time).
-A<P ID="signature">______________
</P>
> Ever since he first tried the syndication thing....he lost
> his unique Chicago touch. I stopped listening after the
> move to Q101
Same here.. I listened to his first show on Q101 when he went like 12 hours on the air but that was it.
> I think the Mancow show was the best when Turd would do
> stunts like trying to climb the Sears tower in a spiderman
> costume....and that doesn't translate well outside of
> Chicago (IMO)
Yeah.. The Turd stunts were the best part of the show... I remember Car Battery, Jumpper Cables and Turds Nipples... I also remember Monster Truck + Rock 103.5 station vehicle (I think this was on the 1st show after he went to Q).
But alas, his move to syndication and move off Rock 103.5 are what killed him, at least for me. Though I will say he did anchor better coverage on 9/11 than the local News/Talk in Milwaukee (He was on WLUM Rock 102.1 at that time).
-A<P ID="signature">______________
</P>
Re: Because he ISN'T Chicago
> > Ever since he first tried the syndication thing....he lost
>
> > his unique Chicago touch. I stopped listening after the
> > move to Q101
> >
> > I believe the show hasn't been worth anything since Irma
> > Blanco left...but that is my opinion
> >
> >
> > Mancow may bill well....but try telling that to a
> > perspective affiliate station...."Well he is a household
> > name in Chicago....and our advertisers love that....so he
> > should do well in Miami too!"
> >
> > Bob and Tom at least still kick ass on their home station
> > and make it #1 (well #2 12+)....If Mancow can't do better
> in
> > his home city....(ratings)....he will never be a
> nationwide
> > success.
> >
> > I think the Mancow show was the best when Turd would do
> > stunts like trying to climb the Sears tower in a spiderman
>
> > costume....and that doesn't translate well outside of
> > Chicago (IMO)
> >
>
>
> IRMA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I'd have to agree
> with Regionear.
>
I agree with you guys, I listened to Mancow from day one. Since his move to Q101, I only recently started listening again (when howard is on vacation, or at work, because I can't pick up CKG) He was way better on Rock 103.5 with Irma and Turd doing all those stunts. For a while he show got very WWEish. Fake fights, storylines, etc. He is getting better now, I do enjoy how fast pace it is. Who knew that he would clean up his show. Emmis probobly couldn't take the fines any more. If he wants to take Stern's place, he needs to step it up a little bit. I would add a comedian to the show, (ex. Artie Lang, Jim Norton) I don't think Turd counts as a comedian. Nobody really does stunts anymore, which is the perfect time to send turd out there!
> > Ever since he first tried the syndication thing....he lost
>
> > his unique Chicago touch. I stopped listening after the
> > move to Q101
> >
> > I believe the show hasn't been worth anything since Irma
> > Blanco left...but that is my opinion
> >
> >
> > Mancow may bill well....but try telling that to a
> > perspective affiliate station...."Well he is a household
> > name in Chicago....and our advertisers love that....so he
> > should do well in Miami too!"
> >
> > Bob and Tom at least still kick ass on their home station
> > and make it #1 (well #2 12+)....If Mancow can't do better
> in
> > his home city....(ratings)....he will never be a
> nationwide
> > success.
> >
> > I think the Mancow show was the best when Turd would do
> > stunts like trying to climb the Sears tower in a spiderman
>
> > costume....and that doesn't translate well outside of
> > Chicago (IMO)
> >
>
>
> IRMA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I'd have to agree
> with Regionear.
>
I agree with you guys, I listened to Mancow from day one. Since his move to Q101, I only recently started listening again (when howard is on vacation, or at work, because I can't pick up CKG) He was way better on Rock 103.5 with Irma and Turd doing all those stunts. For a while he show got very WWEish. Fake fights, storylines, etc. He is getting better now, I do enjoy how fast pace it is. Who knew that he would clean up his show. Emmis probobly couldn't take the fines any more. If he wants to take Stern's place, he needs to step it up a little bit. I would add a comedian to the show, (ex. Artie Lang, Jim Norton) I don't think Turd counts as a comedian. Nobody really does stunts anymore, which is the perfect time to send turd out there!
Re: Because he ISN'T Chicago
> Isn't he a contributor on the Fox News network? That is TV
> right? National coverage, ya think that might help him
> getting affiliates?
You'd think so. But since signing with TRN-FM, he's landed only one new affiliate: KLAC/Los Angeles, which is an AM station. And I've been told that TRN-FM paid to get that spot.
I'm not sure how much they're asking for this time around, but I know that in the initial syndication attempt, the steep asking price managed to price Mancow out of some markets (like Salisbury/Ocean City, MD, for example).<P ID="signature">______________
Lou Pickney
Tampa, FL
RadioHotTalk.com & VarietyHits.com</P>
> Isn't he a contributor on the Fox News network? That is TV
> right? National coverage, ya think that might help him
> getting affiliates?
You'd think so. But since signing with TRN-FM, he's landed only one new affiliate: KLAC/Los Angeles, which is an AM station. And I've been told that TRN-FM paid to get that spot.
I'm not sure how much they're asking for this time around, but I know that in the initial syndication attempt, the steep asking price managed to price Mancow out of some markets (like Salisbury/Ocean City, MD, for example).<P ID="signature">______________
Lou Pickney
Tampa, FL
RadioHotTalk.com & VarietyHits.com</P>
> Could someone from the market please explain why the nationally syndicated
> Mancow isn't even in the top 10 in his home base of Chicago?
Forget 12+; obviously those numbers are meaningless.
I don't want numbers, since those are not allowed on here. But could anyone provide Mancow's ranking in the following demos from Chicago's Spring '05 book?
Men: 18-34, 18-49, 25-54
Adults (aka Persons): 18-34, 18-49, 25-54
I notice that in the ads pushing Mancow, the 18-34 angle was pushed hard, which I found interesting. When we had Bubba The Love Sponge in syndication and I handled affiliate relations for the show, I found that the 18-34 numbers were of minimal interest to stations. 18-49 piqued their attention (particularly active rockers, but also modern rock stations), and 25-54 was of course a real drawing card for anyone/everyone.<P ID="signature">______________
Lou Pickney
Tampa, FL
RadioHotTalk.com & VarietyHits.com</P>
> Mancow isn't even in the top 10 in his home base of Chicago?
Forget 12+; obviously those numbers are meaningless.
I don't want numbers, since those are not allowed on here. But could anyone provide Mancow's ranking in the following demos from Chicago's Spring '05 book?
Men: 18-34, 18-49, 25-54
Adults (aka Persons): 18-34, 18-49, 25-54
I notice that in the ads pushing Mancow, the 18-34 angle was pushed hard, which I found interesting. When we had Bubba The Love Sponge in syndication and I handled affiliate relations for the show, I found that the 18-34 numbers were of minimal interest to stations. 18-49 piqued their attention (particularly active rockers, but also modern rock stations), and 25-54 was of course a real drawing card for anyone/everyone.<P ID="signature">______________
Lou Pickney
Tampa, FL
RadioHotTalk.com & VarietyHits.com</P>
Re: Because he ISN'T Chicago
> I'm not sure how much they're asking for this time around,
> but I know that in the initial syndication attempt, the
> steep asking price managed to price Mancow out of some
> markets (like Salisbury/Ocean City, MD, for example).
I have been told that TRN is asking for an amazing amount of spots that run OUTSIDE of the show from 10a-7p on a daily basis. I have heard more recently that TRN is now considering a barter/cash deal too.
BTW, Eric's numbers in Chi are WAY down for the spring:
P12+ #15
M18-34 #3
M18-49 #3 tied
M25-54 #6 (i think)
even worse in Adults.
M18-34, where he should be king, he is down over three share points from the Fall book. I would add that it sounds like he has changed his show dramatically. In the press he has been talking about "cleaning it up" and how he personally has matured... blah blah blah. My Chicago friends tell me it might as well be a different show altogether.
So my question is this: Why would anyone take the show in syndication? It is NOT a proven show. Sure, "Mancow" might have done well in the past, but not there is no track record with this new show and new Mancown. Well, there is, but it is a serious downtrend from the old Mancow.
> I'm not sure how much they're asking for this time around,
> but I know that in the initial syndication attempt, the
> steep asking price managed to price Mancow out of some
> markets (like Salisbury/Ocean City, MD, for example).
I have been told that TRN is asking for an amazing amount of spots that run OUTSIDE of the show from 10a-7p on a daily basis. I have heard more recently that TRN is now considering a barter/cash deal too.
BTW, Eric's numbers in Chi are WAY down for the spring:
P12+ #15
M18-34 #3
M18-49 #3 tied
M25-54 #6 (i think)
even worse in Adults.
M18-34, where he should be king, he is down over three share points from the Fall book. I would add that it sounds like he has changed his show dramatically. In the press he has been talking about "cleaning it up" and how he personally has matured... blah blah blah. My Chicago friends tell me it might as well be a different show altogether.
So my question is this: Why would anyone take the show in syndication? It is NOT a proven show. Sure, "Mancow" might have done well in the past, but not there is no track record with this new show and new Mancown. Well, there is, but it is a serious downtrend from the old Mancow.
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