I have recently looked at MTV's schedule, and it seems like not only is there no music programming whatsoever, but it's mostly the just same few series running on repeat to death. Ridiculousness, Teen Mom, and I'm sure there's a few others as well that I don't care about. But do you think it's even possible that MTV could soon be history? This goes for not just MTV itself, but all of the subchannels as well, such as MTV2, MTV Live, MTV Classic, etc. Do people even watch those, or even know about them? I grew up in an era where MTV was "the thing," but now it's really not. I wonder if millennials have ever even watched it.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Why is MTV still on the air?
- Thread starter ssetta
- Start date
I'm finding stories online referring to audiences between 300,000 and 500,000 for Teen Mom, so somebody's watching, and I'd imagine almost all of them are millennials. So that's something that can be sold to advertisers.
MTV Live seems to have content for all generations of music fans. I'm a boomer, yet I'll often check out its airings of various music festivals during the 2000s just to check out bands/artists that I may have missed. I don't know how many people are watching, but there must be enough to justify its existence.
They still do the annual VMA show. This year's was held in August and it was a huge success, but not in the traditional way. Millennials don't park themselves in front of the family TV they way their parents did. They watch segments and highlights on mobile devices, and then comment and retweet via social media to their friends and contacts. In that way, the content from the VMAs get seen by more people in more ways than ever before. I started this thread when it aired live back in August and you can read here for the ratings and results:
https://www.radiodiscussions.com/showthread.php?719519-MTV-VMAs-Tonight
This year's show received billions of views via social media. So it was a huge success, and it really predicts the way of the future for these kinds of shows. Producers of these shows seek to create those moments that people will share with their friends & family for weeks. As for the regular shows, they're not as successful as Jersey Shore, but they have their fans, and some of the regular series get good numbers. But once again, very few people watch these shows during their live airings. They're mainly downloaded on various servers for binge watching at a later time.
Why is that "sad"? Isn't that what commercial broadcasting is supposed to generate? As for the quality of the entertainment generating the $$$$$$$$$$$$$$$$$$$$$$$$$$$, that's subjective. Every generation has its own genres of entertainment that previous and succeeding generations consider worthless.
https://en.wikipedia.org/wiki/Generation_Z
Yes but MTV and to a certain extent the rest of CBS within this decade on how to market to Generation Z as they start to become the money demos.
They already know. They own Nickelodeon. Gen Z has been watching them for years already.
Nowhere near what the name used to mean. Just gather up that dough from the commercials.
Same with A&E, CMT, TLC, Discovery, History, VH1, Syfy...
True it's just that in 2019 I started to hear this demographic though and companies, data collectors and ad agencies started talking about adapting to Gen Z as they entered the money demos.
For them it's all about "on demand," not real time. That's the main difference.
MTV Live seems to have gone down the repeat the same shows routine as well. Or play newer music videos that I have never heard of.
The problem with MTV Live is getting clearances on the performances. They seem to have a deal with the BBC because a lot of the concerts seem to be from England. The other ones are either commercially available DVDs or concerts from the MTV archives. Not aware that MTV or Viacom is doing any live festival recordings in the US any more. Although they still own several remote recording trucks.
Newer Music Videos probably if MTV Live is airing these music videos its gotta be aimed at Gen Z though.
MTV was fine for its first decade. The videos got repetitive but that was no different than Top 40 radio. The problem that I had with it was that, at least in northwest suburban Chicago where I lived at the time, it became Must See TV in every bar in the area, unless there was a game on. It was to the 1980s as the Golf Channel and ESPN are today.
With me, it wore out its welcome before the 1980s were half over. I don't remember watching it for any reason at home since about 1985, and I learned to ignore it in the bars.
MTVU plays current music videos 24/7. I don't know if it's on every cable/streaming system but it's on CH 212 on Verizon FiOS.
How many people are actually watching MTVU though. At this point to reach the current demos in most parts of the country are even aware of MTVU if the recording labels get a greater audience numbers on YouTube and the various music apps though.
It's a service. It falls into the same category as all of those unknown channels on Sirius. There is a difference between any real time medium, such as cable channels and radio stations, and on-demand services. It's push vs. pull.
- Status