Re: Why is Radio Suicidal
> Not too long ago, "pre-Less is More", I was working at a
> certain Mega CCorporation radio station, and was told by the
> PD that based on Corporate research, the listener could
> tolerate one more :60 spot if the jock kept comments to :15
> going into stopset. The pd said the :15 could be used for
> backselling and "personality". If the stopset needed a
> promo liner read, the jock could not backsell more than one
> or two songs. Add the bumpers going back into music out of
> spots, and there is very little room for "personality";
> likely less than 60 seconds per hour. It's hard to build a
> following and step up in a career with rules like that.
>
> Of course this opened the door wide for voicetracking and
> the average listener never knew it, still doesn't. The jock
> HAD to voicetrack for other stations-if it was offered- in
> order to make a half-decent living. One jock, four or five
> stations, and that's a lot of Corporate money saved, but
> careers demolished.
>
> Back in the day, The New School was a good opportunity for
> wanna-be jocks. Now it seems to be just another way to steal
> money from the misdirected; I mean, how would you feel if
> you taught at the NSRT and you KNEW the best 99% of your
> grads could get was pt voicetraking @ 7-8.00 an hour? If
> they got anything at all. Ever wonder why the teachers at
> the school aren't in radio anymore?
>
> As for pay radio, look at it this way....Way back when,
> people said no one would ever pay for TV channels! While the
> standard broadcast channels surely suffered greatly, they
> survived and adapted.
>
> It'll be the same with radio. Hopefully there will come a
> day when one subscription will get you content from XM and
> Sirius. That'll come.
>
> Uncle Vito is a fine example-and probably the ONLY local
> one- of a non-morning jock who refused to play the
> game-as-dictated and has survived in spite of it!
>
> I'm sure he pays the price for his "rebellion", one way or
> another. So hats off to Vito!
>
>
>
> > >
> > Too many PD's have trained too many jocks to read the
> little
> > 3x5 cards "with personality". Then there is the wisdom of
>
> > not saying what was played. Record companies have to be
> > going nuts over that. I remember years ago when CD's
> would
> > arrive on my desk with little "Play it - Say it" stickers.
>
> > Even then, jocks were told not to outro any songs. Anyone
>
> > log onto: Yes.com lately? Amazing...you can actually see
>
> > what was played at FLY and other stations that report to
> the
> > website. As for voice tracking jocks, they're boring as
> > hell. I agree with another posting here that we need to
> > jocks the opportunity to express themselves on the air.
> > Radio has become nothing more then a music box broken up
> by
> > commercials...many of them as tasteless as the jocks on
> the
> > air. As far as Stern goes...I wouldn't pay to listen to
> > him...but thats just me. I asked for XM radio for
> Christmas
> > (didn't get it) to see whats out there. Maybe its the
> same
> > ole crap that on ground-based radio.
> >
>
Number one, we all know radio pay sucks, let's be honest. Most of the radio DJs do not do this for the $$. Granted, some are getting paid very well. Some are kissing some major ass to stay where they are. And some, well you draw your own conclusions.
I personally think radio DJs should get $$$$. To hell with the sales people, the DJ are the one that go out and bust their ass to get the job done.
I was off the topic, what else is new? Damn Sam Adams.