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Why is Rock 93-9 struggling?
- Thread starter the golden boy
- Start date
My bad, I have the stations mixed up.keem said:olemissy said:Horrible presentation of active rock. Lex & Terry still better than anything else I have ever seen or heard on WRXW.
And truly far superior to the overnight jock on Y101. Anyone heard that? whewwwwww
I think I have caught some of that "talent" on USJ too.
lm48043 said:No, you're right about the overnight guy on YOY. It's bad. He comes across very cheesy. They need to bring in someone younger. Maybe take the overnight girl from USJ and switch them since they're in the same building.
well THAT surely would not be an upgrade. She is mediocre at best. Why not shop it out, but then again, who cares, its overnight and you get what you get when folks are sleeping, I reckon.
flytrap said:What would you suggest be done with 93.9? It's obvious that a format change might be needed. I know what I would like to hear, but nobody cares what kind of music I like.
There used to be another harder rock competitor against Z106 in the late 1980s: WCKO, 98 Rock. They actually mixed an occasional college rock track every so often during the daytime. I would love to know what their actual market shares were for the time they were on the air. At that time, Z was typically a little more careful on currents during the 6A-7P daypart, but away from that, they weren't overly restrained for the format.
With Z being completely library based, Rock 93.9 shouldn't dip into the old school pool more than once an hour. There is so much more current music that could be played that could actually help them in the ratings. With an R&R reportership at stake, MDs are afraid to add certain songs that won't chart high nationally in fear of losing the R&R affiliation. Which honestly, I couldn't give a rat's ass about being an R&R reporter programming a niche format. It doesn't necessarily mean ratings success and there is a lot less available in promotional resources than mainstream formats.
tzbarber said:[quote/ but then again, who cares, its overnight and you get what you get when folks are sleeping, I reckon.
And as we all know,night-time dj's never amount to anything,right?
[/quote]
Been there done that, and that is not what I said. I was just referring to the quality.
keem said:tzbarber said:[quote/ but then again, who cares, its overnight and you get what you get when folks are sleeping, I reckon.
And as we all know,night-time dj's never amount to anything,right?
Been there done that, and that is not what I said. I was just referring to the quality.
[/quote] Not to nitpick,fella,but just quoted what you've said. And I've "been there,done that",too. I personally don't listen to Y-101 or 93.9(and the topic of the thread was the struggles of 93.9,btw) but have grown weary of the easy criticism of the individuals who work in my business. Too many personal gripes and not enough direction of how to make it better. My comment was made to lighten up the "mood",as people that know me might have understood. Sorry you missed my point. Perhaps I should have said "well, us old nightime dj's never amounted to anything,huh'" -Cue the laughter sound effects,add the ringing bells ,and segue into the jingle.......
Well, I personally don't consider Rock 93.9 to be a station that is struggling. They are competing with no station in the market because no other station is gonna play the songs they play. The revenue is still coming in from sales. So how can a station be considered struggling if it still bringing in money? Oh wait, because the always reliable Arbitron ratings said it was. Come on people. That is the most flawed system of gathering data.
And as far as talent in the region, as discussed above, well there are some questionable voices on the air. And by questionable, I am asking, "Who was so desperate to put these people on the air?"
And as far as talent in the region, as discussed above, well there are some questionable voices on the air. And by questionable, I am asking, "Who was so desperate to put these people on the air?"
You don't consider Rock to be struggling? Come on. Sure, Arbitron is a flawed system, but the station has consistently been at the bottom of the barrel for quite some time. As for the fact that you say they have no competition, you're right. Nobody wants to play the songs they play because it's obviously not working. It may be bringing in money, but unless some changes are made soon, that too might start to disappear.
And the talent aspect. The jocks on Rock are okay, but certainly not great. I've heard better jocks in MUCH smaller markets.
And the talent aspect. The jocks on Rock are okay, but certainly not great. I've heard better jocks in MUCH smaller markets.
"Misty,"
I noticed this your first post...lol. Anyways, once again you are being reliant on a flawed system in that of Arbitron. This is in no way an accurate measure of listeners habits and everyone that is in the business cannot argue that fact. How is it reliable when there are hundreds of thousands of people in the metro area, yet only approximately 650 diaries are returned? How is it reliable at all?
Until a better system is in place, I would say the only real way to measure a station's success is through revenue brought in. A station will always function when it is bringing in money. In my opinion, a "format flip" on a radio station is a scapegoat because the original format was not bringing the dollars.
And I didn't name any specific DJ's in my previous post, although I am sure you know which ones I am referring to. So let's keep the punches above the belt please or throw none at all. My point was that it seemed some of the Program Directors were just desperate for talent and didn't have enough money in the budget to bring in someone who actually was a good personality. Hey, it's the truth
I noticed this your first post...lol. Anyways, once again you are being reliant on a flawed system in that of Arbitron. This is in no way an accurate measure of listeners habits and everyone that is in the business cannot argue that fact. How is it reliable when there are hundreds of thousands of people in the metro area, yet only approximately 650 diaries are returned? How is it reliable at all?
Until a better system is in place, I would say the only real way to measure a station's success is through revenue brought in. A station will always function when it is bringing in money. In my opinion, a "format flip" on a radio station is a scapegoat because the original format was not bringing the dollars.
And I didn't name any specific DJ's in my previous post, although I am sure you know which ones I am referring to. So let's keep the punches above the belt please or throw none at all. My point was that it seemed some of the Program Directors were just desperate for talent and didn't have enough money in the budget to bring in someone who actually was a good personality. Hey, it's the truth
Marcus--
Obviously you didn't read very closely. I gave you that Arbitron is a flawed system. We all know that. But for a station to consistently be performing at a sub-par level, it's fairly obvious that there's something wrong with the station as well. Even when stations have a few bad books, eventually the numbers start to come back up.
You want to judge stations based on revenue? That's a flawed system as well. We all know clients don't always use their heads when they choose which stations to spend with.
And for the record, I never suggested a format flip. But making some adjustments to things certainly couldn't hurt.
As for hitting below the belt, I have no idea what you're talking about. I was merely stating my opinion. I don't think those jocks are fantastic. They're not bad. There's just a little room for improvement. I've heard better jocks in smaller, unrated markets. We can all have room for improvement. That's all I was trying to say. And as for you assuming I know who you're talking about...well, you know what happens when you assume things. I don't know who you're talking about, nor do I care.
Obviously you didn't read very closely. I gave you that Arbitron is a flawed system. We all know that. But for a station to consistently be performing at a sub-par level, it's fairly obvious that there's something wrong with the station as well. Even when stations have a few bad books, eventually the numbers start to come back up.
You want to judge stations based on revenue? That's a flawed system as well. We all know clients don't always use their heads when they choose which stations to spend with.
And for the record, I never suggested a format flip. But making some adjustments to things certainly couldn't hurt.
As for hitting below the belt, I have no idea what you're talking about. I was merely stating my opinion. I don't think those jocks are fantastic. They're not bad. There's just a little room for improvement. I've heard better jocks in smaller, unrated markets. We can all have room for improvement. That's all I was trying to say. And as for you assuming I know who you're talking about...well, you know what happens when you assume things. I don't know who you're talking about, nor do I care.
Well ok then. It took me one comment before someone assumed a fake name and tried to put me down. Lol. That's funny. But the truth of the matter is that it doesn't matter how bad a station is doing in Arbitron's flawed ratings system if it is making money.
Just because a station is at the bottom constantly doesnt mean it is not doing well. All it suggest is the diaries were not returned by a large enough portion of the population. The ratings are all skewed in every market on every radio station. Once again, it is not reliable and not an accurate measurement of a stations overall performance. Revenue coming in always is accurate and a GM will not change anything if advertisers are still buying into it. Period.
Just because a station is at the bottom constantly doesnt mean it is not doing well. All it suggest is the diaries were not returned by a large enough portion of the population. The ratings are all skewed in every market on every radio station. Once again, it is not reliable and not an accurate measurement of a stations overall performance. Revenue coming in always is accurate and a GM will not change anything if advertisers are still buying into it. Period.
Sadly, revenue coming in is NOT always accurate. Think of it this way. Some clients won't go with a station that would most benefit them. They go with the station with the cheapest price or the station willing to give them lots of freebies. Some clients go with the station they prefer, not the one that would work best for them. Just because money is coming in, doesn't mean the station is doing well overall. It just means the sales staff did a killer job selling it. See the flaw with the revenue reasoning?
It's hard here because the numbers will always skew more urban in this market. But we shouldn't use that as a lame excuse to cover bad numbers. There's always a way to get out there and bring the numbers up, even when Arbitron makes it difficult with a poor system.
It's hard here because the numbers will always skew more urban in this market. But we shouldn't use that as a lame excuse to cover bad numbers. There's always a way to get out there and bring the numbers up, even when Arbitron makes it difficult with a poor system.
Although, I still don't and won't agree with your stance on selling ( no matter how the dollars are coming in, they are still making the station monetarily successful), what are your opinions on how to make the station higher in Arbitron's rankings. You mentioned changes needed to be made. What are some of those? I am really interested to hear how you are gonna make this station jump in this crowded market.
Misty, you make some great points! Marcus, it's reality! While you can get by with dollars alone, sooner or later businesses will be shown who's listening to who. We all might not like arb but it is Radio's Bible.
If that station is bringing in decent revenue, then that market has come a long way in the past decade. How many cm units an hour are they running and out of those, how many do you believe are devoid of trade? There's been times in the past where rock would get large numbers, but would be difficult to sell on the street.
A stable sales staff in the present day is the exception, not the rule. If they are billing reasonably well, I'd modify for the betterment of the station if the numbers stink, but I wouldn't completely dump out of the format.
One reason that they would be billing well is that their sister station, Jack-FM is one of the three or four easiest sells in Jackson. A client can buy a schedule on Jack-FM, then for an upsell of several bucks a pop, can get spots on Rock 93.9.
A stable sales staff in the present day is the exception, not the rule. If they are billing reasonably well, I'd modify for the betterment of the station if the numbers stink, but I wouldn't completely dump out of the format.
One reason that they would be billing well is that their sister station, Jack-FM is one of the three or four easiest sells in Jackson. A client can buy a schedule on Jack-FM, then for an upsell of several bucks a pop, can get spots on Rock 93.9.
They are usually fairly full of units. Even on weekends, they will have full spot blocks within the hour.
I am glad to have someone on this reply finally acknowledge the financial side of the business. It is not always about Arbitron. Ask a General Manager or the CEO of the company if they would flip a station's format if it is bringing in revenue.
I mean, Arbitron is fun to look at, and it sometimes may actually help a sales staff make a sale. But, if the station is bringing in money, it is not struggling in the eyes of corporate!
I am glad to have someone on this reply finally acknowledge the financial side of the business. It is not always about Arbitron. Ask a General Manager or the CEO of the company if they would flip a station's format if it is bringing in revenue.
I mean, Arbitron is fun to look at, and it sometimes may actually help a sales staff make a sale. But, if the station is bringing in money, it is not struggling in the eyes of corporate!
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