I personally don't find the overall cable viewing experience any better / worse than it's been for the past few years, but then again I also don't watch a lot of TV aside from the specific programming or networks I'm particularly interested in.
Regarding your comments about Paramount stations in particular, they're likely trying to move viewers to their paid streaming platforms. The Discovery networks (Discovery Channel, Food Network, HGTV, TLC, Animal Planet, Travel Channel and a handful of others) have been doing the same thing for a few years now. During a break in programming on HGTV, they'll show ads for a bunch of home improvement shows that are really interesting looking, and end the commercial with a voiceover saying "See these shows and 55,000 other new and classic episodes, only on Discovery+". HGTV is also known for showing marathon blocks of mediocre home improvement or house hunting shows, and during those marathons they show ads for their most popular programs like Fixer Upper, or stuff shown on the "Magnolia Network" all of which are now only available with a subscription to Discovery+.
The same is done on the Food Network. Many evenings from September - December are taken up with blocks of "Halloween baking chamionship" type shows, then Thanksgiving cooking contests and finally transitioning to Christmas ones. The ads throughout those 4 months when their regular programming schdules are hijacked, tell viewers to subscribe to Discovery+ to watch other Food Network content during that time.