Why Isn't 937k-rock doing as well as dve and the X?

[cingram]

As for B-94, no offense, but I'm getting a little sick of these people waxing poetic for it. Six years to forget B-94? I would say by now it is as forgotten as "The Rebel 104.7" or "Mix Jamz 100.7" or my own personal favorite- "The Force 106.7."

I really see no future for contemporary hit radio. Audiences are much more segregated nowadays than when Top 40 ruled the airwaves.

You mean fragmented, not segregated. And you may be right on the last point - the 12 to 24 audience hardly uses radio the way it used to.

But on the B-94 question, you're wrong. I could prove that with a research study, if I had the resources. Twenty years of success and heritage aren't quickly forgotten.

 

[K-RockFan]

But all i wanted to say is K-rock has both classic rock and new rock and hairbands and Metal which i told them to play Trivium "Master of Puppets" And it was great. But now my point
K-rock-both
thex-newer stuff sometimes old
DVE-Older stuff mainly not enough new stuff being mixed in.

 

[Pratte4Life]

But 20 years of heritage means nothing when the listeners are all less than 20!

I don't mean to slight any of the work you or anyone else may have done at the station.

But by now, waxing poetic for B-94 ranks up there with waxing poetic for when KQV was a music station.

To me, B-94 is the station the geeks who thought rock was too "severe" was geared to. It was the station that tried to be shock- and had their DJ get sued for it.

 

[kenhawk1160]

But 20 years of heritage means nothing when the listeners are all less than 20! I don't mean to slight any of the work you or anyone else may have done at the station. But by now, waxing poetic for B-94 ranks up there with waxing poetic for when KQV was a music station. To me, B-94 is the station the geeks who thought rock was too "severe" was geared to. It was the station that tried to be shock- and had their DJ get sued for it.

Disagree. Clarke, you'll back me up on this, I know. The listeners were not all less than 20 at B-94. There were plenty of young female professionals that did listen to that station, and the reason why women liked that station and others like them is because they pick you up and get you through the workday. "Waxing poetic" for KQV and B94 are entirely two different situations...KQV has been long gone as a CHR for 31 years. More than that, they did not have the CHR heritage of almost 25 years that B94 had.

 

[cingram]

But 20 years of heritage means nothing when the listeners are all less than 20!

I don't mean to slight any of the work you or anyone else may have done at the station.

But by now, waxing poetic for B-94 ranks up there with waxing poetic for when KQV was a music station.

To me, B-94 is the station the geeks who thought rock was too "severe" was geared to. It was the station that tried to be shock- and had their DJ get sued for it.

I agree that "B-94" probably doesn't mean much to anyone under 20, but the rest of your post is arguable.

KQV dropped music in 1975, B-94 switched to K-Rock in 2004. BIG difference in terms of the age and number of listeners who might wax poetic. KQV will never make a comeback, but B-94 could, although I don't think it will.

B-94 was a Top 40 station primarily targeted at women, and for most of its life, 25-34 women; it wasn't designed to appeal to you (male/rock), which is why you remember it in unflattering terms. You weren't supposed to like it. The programming worked.

I've addressed Jim Quinn's remarks in an earlier post. It was apparently an off-the-cuff comment and it certainly was no strategy. Neither Quinn & Banana nor B-94 were ever intended to "shock" anyone, nor would they likely have succeeded had they tried.

 

[cingram]

Disagree. Clarke, you'll back me up on this, I know. The listeners were not all less than 20 at B-94. There were plenty of young female professionals that did listen to that station, and the reason why women liked that station and others like them is because they pick you up and get you through the workday. "Waxing poetic" for KQV and B94 are entirely two different situations...KQV has been long gone as a CHR for 31 years. More than that, they did not have the CHR heritage of almost 25 years that B94 had.

Although, KQV had a more homogenous audience and bigger shares than B-94 had. Listening to Top 40 AM radio in the 1960s was practically a universal experience for teenagers, at least until the FM album-rock stations came along. By the 1980s, listening was much more fragmented.

Other than that, what you said. People forget how strong B-94 was with 25-54 women. It was never a "teenagers-only" station, even at the peak of its success.

 

[Pratte4Life]

I'm trying to stay objective on this. I don't want to diminsh any of the work anyone might have done at B-94, and you bring up a good point that it wasn't geared towards me.

However, this city has Star 100.7, Kiss, and WISH.

Do we really need a fourth station geared to the 25-54 female audience and only two rock stations that are severly fragmented by age?

 

[Snafu]

O&A have no traction in this market because they have no previous exposure in the market and because the station has just about zero dollars left in its promo budget. In addition the $$ end of the demos already hear them on XM in a much less constrained format. This isn't anywere near the mess that Diamond Dave was, but its not doing anywhere near as well as CBS had hoped.

I am the farthest thing from a Stern fan but when he left the X the morning numbers cratered for a year. Cox revived them after a while, but again he had previous exposure in the market and decent numbers in other day parts that got people sampling him. O&A don't have that because the entire station is in the tank and going nowhere fast.

K-Rock is on death watch. Again if management over there weren't so busy with the gurgling sounds coming out of Gateway Center they would have done something about the problem by now.

 

[pfa]

...B-94 was a Top 40 station primarily targeted at women, and for most of its life, 25-34 women; it wasn't designed to appeal to you (male/rock), which is why you remember it in unflattering terms. You weren't supposed to like it. The programming worked...

Thanks for clearing that up... I'd not even known B-94 existed, being a DVE and 104.7 (in its various incarnations) listener almost exclusively before Stern came to 93. and I 'discovered' it.

Nowadays, I listen to mostly talk (AM1550 The Edge, Kidd Chris, Sirius), but for music I go to K-Rock, then The X. Opie & Ain't Funny are way lame - where's the funny? It sure as heck ain't: "Did It!?!" "Does It?!?" Gimme some Ron&Fez!

 

[kenhawk1160]

Do we really need a fourth station geared to the 25-54 female audience and only two rock stations that are severly fragmented by age?

Right or wrong, the 25-54 female demographic is the one most sought after by advertisers. It seems sexist and discriminatory, but that's the way these agencies think. I think the 35 plus age demographic is one that has been ignored for far too long. Baby boomers reaching retirement age have tremendous spending power that their parents didn't have. They buy luxury cars, vacation homes, vacation destinations, clothing, watercraft, motorcycles, and plenty of other goods. They spend money and lots of it. But nobody is thinking that way right now. Agencies see that female 25-54 demo as the woman as the primary decision-maker in the household (including my own). Now think of a whole bunch of other station operators that want that same slice of pie. That's how fragmented formats like Hot AC, Churban, Modern Rock, Hit Country, and others came to be. You want to listen to an AC station, you can literally find six sub-brands of it. The pie is only so big...it doesn't 'fill the tummy' like it once did.

 

[corporateradiosucks]

However, this city has Star 100.7, Kiss, and WISH.

Do we really need a fourth station geared to the 25-54 female audience and only two rock stations that are severly fragmented by age?

I would hardly say Kiss is geared to 25-54 females. Do you mean Lite FM?

 

[cingram]

I'm trying to stay objective on this. I don't want to diminsh any of the work anyone might have done at B-94, and you bring up a good point that it wasn't geared towards me.

However, this city has Star 100.7, Kiss, and WISH.

Do we really need a fourth station geared to the 25-54 female audience and only two rock stations that are severly fragmented by age?

In truth, no, we probably don't. And you forgot BOB, which is doing extremely well with 25-54 adults.

My point was that B-94 could probably make a comeback (if they wanted to) as what I call an Adult CHR or a REALLY Hot AC, targeting 25-34 women, rather than 12-24 as Kiss seems to be doing. That might just work, but it would also get in the way of their sister station Star 100.7, and they just got rid of somebody (John Cline) who could have been one of the key players for making that work.

Anyway, I think CBS will stick with K-Rock, even though their current numbers are below where ratings for B-94 were when they blew them up. I don't wish K-Rock any ill...just making a point that the "B" has only been dead for two years and still could be successfully revived. And, I've already conceded that my personal feelings on the matter are in play.

 

[kenhawk1160]

I think CBS will stick with K-Rock, even though their current numbers are below where ratings for B-94 were when they blew them up. I don't wish K-Rock any ill...just making a point that the "B" has only been dead for two years and still could be successfully revived. And, I've already conceded that my personal feelings on the matter are in play.

If K-Rock is going to be a success, then they're going to have to get serious about doing something with it now, because they can't run it bleeding red ink forever. I agree with you Clarke, if there was ever a time to bring the B back to life, now's the time to do it. I agree with you...it could succeed with a shift to music that made them a Pittsburgh legend in their heyday. The 80's were truly the glory years for the B...thanks to the efforts of you and Danny Clayton.

 

[K-RockFan]

Nick at k-rock let me tell you guys k-rock is not going anywhere they have music that DVE and THE X don't play so you guys just come here and talk crap that has nothing to do with it rumors kiss my A** K-rock is here to stay. And you guys are [EDIT] just to come here and chat about stuff even if it's not true. Last post here

[EDIT-namecalling]

 

[cingram]

If K-Rock is going to be a success, then they're going to have to get serious about doing something with it now, because they can't run it bleeding red ink forever. I agree with you Clarke, if there was ever a time to bring the B back to life, now's the time to do it. I agree with you...it could succeed with a shift to music that made them a Pittsburgh legend in their heyday. The 80's were truly the glory years for the B...thanks to the efforts of you and Danny Clayton.

There are a lot of people who deserve to be mentioned before me: Dan Vallie, Steve Kingston, and (most overlooked) Jim Richards, who had the highest ratings in the station's history. The only time it hit double-digits was during his tenure.

As for the above post, K-Rock's survival will depend entirely on its ratings. So far, they aren't that good.

 

[kenhawk1160]

Nick at k-rock let me tell you guys k-rock is not going anywhere they have music that DVE and THE X don't play so you guys just come here and talk crap that has nothing to do with it rumors kiss my A** K-rock is here to stay. And you guys are nuts just to come here and chat about stuff even if it's not true. Last post here

Just so you know, no station on the dial is "here to stay". What's happening to KDKA now is proof positive of that. We all wish our favorite stations would last forever, but under the current FCC ownership structure, as well as the state of the economy in general, that's not to happen. My theory is, K-Rock could last ten days or ten years. The future is not ours to see...que sera sera. I as a listener, would not take my favorite station for granted. Support their advertisers, write letters to management, make them think that someone gives a damn about the station. Maybe it will work, and maybe it won't. But it's far better than doing nothing at all.

 

[toddjammin]

K Rock Fan,
Why are you getting so defensive about this thread? Many people on this board work in radio and know how the radio business works. They have knowledge of what will and what won't work in Pittsburgh. People discuss their opinions on this board based on experience. You may or may not agree with what everyone says, but everyone is allowed to express their opinion on a particular thread.

As far as Nick telling you that K ROCK is not changing their format, they won't tell listeners if they will or won't. Sometimes radio stations do not know until the last minute if there is going to be a format flip.

I do agree with you that K ROCK plays music that DVE and the X don't. However, as said before, many people in the Pittsburgh area prefer classic rock over new rock, which is why people listen to DVE. The ratings prove it. Don't fix it if it ain't broke.

 

[K-RockFan]

I'm not being defensive. LOL what Butler,Clarion . Let me ask you guys a question.

Do any of you Work in RADIO for a big station in the burgh?

 

[DJJOHNG]

Because 93.7 fm is about to get MOVIN before you can say grace over thanksgiving dinner next month

(Ill list my reasons in a future post)

 

[djkst35]

Because 93.7 fm is about to get MOVIN before you can say grace over thanksgiving dinner next month

(Ill list my reasons in a future post)

Have you heard rumors of a format change coming to 93.7?