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Why isn't K-LOVE showing up in Nielsen?

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T

TexasTuner

Talking to another radio buddy of mine who's in the Atlanta market. We both noticed that K-LOVE doesn't show in Atlanta ratings. That got me to looking around, and I can't see them showing up anywhere (Houston, Dallas/Ft. Worth, etc.). I assume they don't subscribe. I don't know if they encode or not for PPM markets.

What am I missing? I see where locally owned and operated CCM stations do okay, some do extremely well (Houston for example) but K-LOVE's MIA. What's up with that?
 
They don't sell ads, so buying ratings is mostly superfluous. It's the same reason most NCE stations don't appear in the ratings -- although you do see scattered NPR stations buying the ratings.

KLove has occasionally bought the ratings in the past, in select markets. I suspect they were trying to get data on their new acquisitions in Atlanta, New YOrk, etc but that is only a guess.
 
K-Love does show up in the markets where they pay Nielsen to show up such as Chicago... In the other markets they are not paying Nielsen.
 
You are correct, of course. Even Cumulus will pay for a listing in their larger markets. I do find it interesting that several non-comms have the money to buy Nielsen ratings, yet K-LOVE, with what I assume are considerable financial assets, does not.
 
lanceventa said:
K-Love does show up in the markets where they pay Nielsen to show up such as Chicago... In the other markets they are not paying Nielsen.
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Exactly. They only buy a select few markets to get a sample of their performance. It appears that they pick an assortment of market sizes and parts of the country, and it also seems they don't always keep the same markets on the list year to year.
 
TexasTuner said:
You are correct, of course. Even Cumulus will pay for a listing in their larger markets. I do find it interesting that several non-comms have the money to buy Nielsen ratings, yet K-LOVE, with what I assume are considerable financial assets, does not.
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Why would they buy the ratings in every market when buying just a few will give them all the programming guidance they need.?
 
TexasTuner said:
Even Cumulus will pay for a listing in their larger markets.
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Although Cumulus didn't buy the latest book in LA, where they only own KABC.

K-Love is a national format, with the same content in every market. They're not going to make adjustments to a specific market based on ratings. So for them, selected markets will do.
 
TexasTuner said:
I can't see them showing up anywhere (Houston, Dallas/Ft. Worth, etc.). I assume they don't subscribe.
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K-Love does not have stations in DFW or Houston, though sibling Air1 is present in both markets. Appears EMF is not currently subscribing to Nielsen in either one.

Speculation is rampant about K-Love entering DFW through the purchase of local branding rights from Audacy and acquiring another signal.
 
The last time I saw K-Love listed in Indianapolis, they were number one with WKLU. An old pirate made millions selling that station.
 
Kelly A said:
They're the only ones with enough free cash sitting around to make legit offers.
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Correct. The religious operators are the only ones (more or less) that are buying anything these days. And with Audacy and Cumulus both heading towards eventual bankruptcies, I would think that whatever full market signals K-LOVE doesn't have, they'll soon acquire.
 
Don CT said:
I wish I could get into that business model. Pump out a crap product and get people to pay for it.
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Your dislike doesn’t make it a crap product. In fact, while the content is not at all what I seek out, it’s well executed, professionally done and carefully programmed to align with the audience’s expectation. They know who they’re trying to reach and do it well.

And as a business model setting side the content, more power to them. They’ve got it down to a science, so to speak.
 
gr8oldies said:
Even if it. doesn't. fit your or my personal taste, it isn't a crap product. It's very professionally done, and its listeners don't care that there's no DJ sitting in a chair downtown
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Not only that, they have an extensive outreach network in many markets, a 24/7 counseling and support line and do plenty of research on their product.

And you are exactly right in saying it may not fit everyone's taste. I don't like certain formats, but that does not mean I don't think that there should not be a wide variety of alternatives on radio.
 
So while many are on here pushing SiriusXM and Alexa, Christian music fans are listening to K-Love on FM. I'm not a fan but I have to admit they are very popular.
 
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