Why no AC in Omaha?

[icycool7227]

How come Omaha doesn't have a regular AC station? Delilah doesn't belong on a hot AC like Star.

 

[amfmxm]

Mainstream AC is what NRG should be doing with The Big O. But apparently they must feel that using KOOO to take a share or two out of Journal & CC's hide is more important than gobbling up the 5 or 6 obvious shares waiting around for an AC.

But you're right. And when it is so damn obvious that you and I can see it, ya gotta wonder WTF they're thinking. Can't fix stupid.

There's a lot more money in any market being the top mainstream AC than in being the second or third "hot" or "modern" or "whatever." Just be glad to you don't have to try to sell it.

 

[smartestguyintheroom]

A market the size of Omaha should have a mainstream AC for all the obvious reasons stated above. KOOO doesn't have the signal to be that station. I also agree it's really foolish to have 2 Hot ACs and no mainstream. Then again, there are 2 classic rockers...so.

When KQKQ flipped to HAC a few years ago, they cleaned Star's clock. Now with the history of Q beating Star, it would seem Star is in the most logical position to morph into mainstream AC. They already have the Delilah component in place (probably put there just to save $$$ on a warm body, rather than a strategic stroke of brilliance).

Chalk up the glaring lack of a mainstream AC in Omaha to lack of insight on the part of Journal, NRG, CC, et al. How foolish is it that all these people in charge are totally blind to the strategic and revenue benefits of a mainstream AC in Omaha? Imagine how many bad decisions are being made/not being made in the other markets they control. Sad. Very sad.

 

[amfmxm]

Hundreds (thousands?) of radio's best strategic thinkers got blown out of the business in the late nineties ("We can find someone to do your job for HALF the money!") and it continues today every time--okay, nearly every time--a new consolidator walks through the door. And every once in a while the impact of the "brain drain" shows up in a situation like this.

I agree that Star would be a much better signal for mainstream AC than KOOO. FWIW, though, less-than-perfect signals have historically been the ones to take chances--necessity being the mother of invention. When I was a very small lad growing up in the Dundee neighborhood, an AM daytimer on 660 rolled the dice and gave birth to the Top 40 format--KOWH...

 

[smartestguyintheroom]

I won't argue that necessity is the mother of invention, amfmxm, on fringe signals. Remember KQCH started on a fringe signal and came to dominate the market 12+.

When it comes to mainstream AC, the signal does matter because if you can't win workday by penetrating office buildings, you lose the opportunity to own at work usage and reap all the rewards.

Still, the need is there. Looking at the wild swings for Star's books and trends today, surely even the strategic minds left would draw the same conclusion.